Occupational Psychology

How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

In this fascinating examination of our widespread obsession with winning, Cath Bishop draws on her personal experience of high-performance environments to trace the idea of winning through history, language and thought to explore how it has come to be a defining concept in fields from sport to business, from politics to education. Faced with the challenges and opportunities of the 21st century, Cath offers a new, broader approach - the long win.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

After a period of tremendous upheaval, it is necessary for organizations to transform alongside their employees and welcome new ways of working. While it is impossible to predict which changes will be successful, it is crucial for leaders to now ask: what should work look like to achieve productive, healthy, and safe organizations? In Brave New Workplace, Julian Barling argues that we should focus on creating environments in which employees can flourish, rather than relying on the resiliency of workers to withstand difficult working conditions.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

In a time when meaningful change is limited by error-filled practices, it’s time to rethink. Combining over four decades of Carol Sanford’s research and experience with rich traditions of Indigenous and lineage sources and quantum cosmologies, Indirect Work translates living systems understanding into a practical human technology for daily life. Through foundational wisdom and exercises for self-discovery, this guide will illuminate your understanding of the unlimited power of regenerative change and how we can become agents for a world that works for all alive.

Competition is moving beyond industry to ecosystem. Are you ready? In the shift from pipeline to platform, value is no longer created by your company's product or process alone - it's created through interactions. And the strategy you used to become an industry leader won't help you compete in an evolving and complex ecosystem. If you listen to nothing else on platforms and ecosystems, listen to these 10 articles by experts in the field.

Carl Jung defined the phenomenon of “synchronicity” as “a collaboration between persons and events that seems to enlist the cooperation of fate.” Joseph Jaworski posits you can take advantage of synchronicity, creating the conditions for “predictable miracles” versus being reactionary and a victim of circumstances. Instead of focusing on numbers, reports, and other inanimate objects, Jaworski encourages leaders and managers to look at the world primarily through relationships.

Where can you turn when your attempts to resolve conflict fail? Most approaches emphasize collaboration. You are supposed to sit down, calmly talk through your differences, and find a solution. But what if nothing seems to work, no matter what you do? When situations resist resolution, the Optimal Outcomes Method teaches us conflict freedom. Optimal Outcomes reveals eight groundbreaking practices proven to help people everywhere free themselves from conflict.

The idea of leadership failure and derailment has been brushed under the carpet for far too long, and only now are statistics appearing on the sheer numbers who fail. Backstabbers and Bullies provides the latest psychiatric and clinical perspectives on dark-side behavior, including: recognizing and coping with overconfident, narcissistic, and psychopathic leaders; causes of leadership derailment and failure; corrupt corporate cultures; and the criminal personality.

In the modern workplace, employees collaborate. Managers are expected to be effective team leaders and employees are expected to be valued teammates. But many teams struggle. Being part of a struggling team can be unpleasant, but it can also hurt your career and waste company resources.

The classic best seller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his groundbreaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak.

In The Vegan Matrix, psychologist, longtime vegan advocate, and organizational head Dr. Melanie Joy explores a serious problem in the vegan movement - unexamined privilege - and looks at the struggle to communicate effectively about this problem in a way that helps offset it.

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

Only 10 percent of leaders run their teams at full power. The formula you are about to learn is based on the most extensive research of its kind, spanning more than 15,000 careers with over 9 million data points. The idea has been battle-tested for more than two decades by leaders in every major industry.

Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.

You already have everything you need inside you to move from chaos to clarity, from self-neglect to self-possession, from burned out to lit up. Does the constant juggling of personal and professional demands leave you drained, overwhelmed, and ready to give up? You are not alone. There is another way, and it doesn’t require throwing it all out and spending five years in a cave.

Whatever decisions you are currently struggling with, 2 Second Decisions offers a proven formula for making your best decisions - quickly and effectively. Dr. Michelle Rozen, America’s leading expert on dealing with change, reveals a practical formula for making your best decisions. Learn to make decisions – from small everyday decisions to big, life-changing decisions – without overthinking or being affected by others.

Perfectionists and procrastinators alike agree - it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well - as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines.