Personal Science

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Conventional interviewing advice doesn’t work. That’s what Anna Papalia learned through years of experience as an HR professional, consultant for Fortune 500 companies, and teacher at the Fox School of Business. None of the existing tools work for one simple reason: they don’t get to the heart of what actually makes a great interview—self-awareness. At its core, an interview is a set of questions about you. If you don’t know yourself, you won’t do well.

In this valuable and revealing anthology, cultural critic and best-selling author Roxane Gay collects original and previously published pieces that address what it means to live in a world where women have to measure the harassment, violence, and aggression they face, and where they are "routinely second-guessed, blown off, discredited, denigrated, besmirched, belittled, patronized, mocked, shamed, gaslit, insulted, bullied" for speaking out. Contributions include essays from established and up-and-coming writers, performers, and critics.

This well-researched book identifies the wide-ranging harms resulting from mother- and father-loss, and it provides a roadmap for effective children’s rights advocacy. Whether you’re seeking to make sense of your own fractured childhood, or yearn to prevent similar struggles for the next generation, Them Before Us will equip you to be the adult who should have advocated for you as a child. By defending children’s rights, we protect the heart of every child and set a course that will decimate a myriad of the social ills currently plaguing our world.

You can learn everything you can about how to make women want you and still fail to master the inner game of being a man who naturally attracts women. Some guys even study all kinds of seduction secrets on attracting women, yet they only end up in terrible relationships with low-quality women. Most guys simply don't understand how women think. If you asked the average guy what women want, he may say things like confidence, money, or ridiculous good looks, but all of these things are just the tip of the iceberg.

Why can salamanders grow new legs, and young children grow new fingertips, but adult humans can't regenerate? What is the electricity that flows through the human body? Is it the same thing that the Chinese call Qi? If so, what does Chinese medicine know that Western medicine ignores? Dan Keown's highly accessible, witty, and original book shows how Western medicine validates the theories of Chinese medicine and how Chinese medicine explains the mysteries of the body that Western medicine largely ignores.

More people than ever are getting arrested - usually for petty offenses against laws that rarely used to be enforced. This eye-opening book tells you everything you need to know about how cops operate, the little things that can get you in trouble, and how to stay free from the hungry jaws of the criminal justice system. It is now updated with new and important information on the right of the police to search your car; on guns, knives, and self-defense; and on changes in surveillance methods.

In a refreshing departure from today's celebrity worship cultivated by reality television, tabloid photos, and celebrity twittering, award-winning novelist W.D. Wetherell's On Admiration celebrates the heroes and heroines who have peopled his life from his earliest years.

Drawing on forty collective years of research and decades of clinical experience, the authors present the best practical advice science has to offer. Delivered with warmth, optimism, and humor, Beyond Addiction defines a new, empowered role for friends and family and a paradigm shift for the field.

Elation, mood swings, sleeplessness, and obsession - these are the tell-tale signs of someone in the throes of romantic passion. In this revealing new book, renowned anthropologist Helen Fisher explains why this experience - which cuts across time, geography, and gender - is a force as powerful as the need for food or sleep.

Explore the depths of human psychology and learn to defend yourself against manipulations with "Dark Psychology and Gaslighting Manipulation" - the powerful bundle that combines two essential guides to understanding the human mind, winning influence, and navigating toxic relationships in the realm of persuasion.

On August 11, 2008, 18-year-old Marie reported that a masked man broke into her apartment near Seattle and raped her. Within days, the police swiftly pivoted and began investigating Marie. Confronted with inconsistencies in her story and the doubts of others, Marie broke down and said her story was a lie - a bid for attention. More than two years later, Colorado detectives pursued a serial rapist who photographed his victims, threatening to release the images online, and whose calculated steps to erase all physical evidence suggested he might be a soldier or a cop.

A generation gap has emerged between parents and their girls. Even in this age of helicopter parenting, the mothers and fathers of tomorrow's women have little idea what their daughters are up to sexually or how they feel about it. Drawing on in-depth interviews with over 70 young women and a wide range of psychologists, academics, and experts, renowned journalist Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths, hard lessons, and important possibilities of girls' sex lives in the modern world.

We all speak to ourselves on a daily basis. Whether it’s out loud or an internal (or infernal) commentary, we all practice self-talk, and how we speak to ourselves can have a significant effect on our emotions and subsequent actions. Mindfulness expert Ian Tuhovsky explains how we can rewrite the script when it comes to our internal communication. Through a series of simple exercises for use in daily life, you can understand your own self-talk in order to change the conversation.

Procrastination is the monster that we are always running from but not always successfully. The Science of Overcoming Procrastination is a deep dive into our tendency to push things until the last minute possible. It uncovers the biological and evolutionary science behind procrastination and how we can beat these instinctual drives to triumph in our career and personal life.

At some point, every one of us embarks on a journey to find love. We meet people, date, get into and out of relationships, all with the hope of finding someone with whom we share a deep connection. This seems standard now, but it’s wildly different from what people did even just decades ago. Single people today have more romantic options than at any point in human history. With technology, our abilities to connect with and sort through these options are staggering. So why are so many people frustrated?

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

Black men desperately need care and restoration. But what does that restoration look like when you’re a Black man in today’s world? How do you take care of your mental health when men who look like you die at the hands of police? How do you find peace and refuge when you’re not sure how to keep up with your partner? Or navigate a challenging workplace? While scrolling through social media feeds, you may feel like you don’t have access to wellness like women do. But Black men need a space for self-care too. In Self-Care for Black Men, you will find practical answers to your questions.

There are millions of homeless children in America today and in A Place Called Home, award-winning child welfare advocate David Ambroz writes about growing up homeless in New York for eleven years and his subsequent years in foster care, offering a window into what so many kids living in poverty experience every day.

Meg Zucker was born with one finger on each hand, shortened forearms, and one toe on each misshapen foot, caused by a genetic condition called ectrodactyly. She would eventually pass this condition on to her two sons, and, along with her husband, raise them and their adopted daughter, who has her own invisible differences. Born of the family’s hard-won experiences, this book offers invaluable advice on raising confident, empathetic, and resilient children who succeed, not despite but because of their differences.