Popular Science

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

In America, in London, in Amsterdam, in Paris, revolutionary ideas fomenting since the late 1950s reached boiling point, culminating in a year in which the transient pop moment burst forth. Exploring the canonical figures, from The Beatles and Boty to Warhol and Reagan, 1966 delves deep into the social and cultural heart of the decade through masterfully compiled archival primary sources.

This is his story, or, rather, stories - lots of them, and all gut-punchingly hilarious, from that first far reach into a girl's tight jeans to turning forty with a cataclysmic party. In between you’ll hear about acid trips, threesomes, Nazi skinheads, his band Anal Chinook (Inuit for “warm wind”), Martians in northern Canada, throwing pedophiles in jail, dinner with the Clash, what happens when you crash Bill Maher's show wasted, and the true story of Vice magazine.

GOTH is an entertaining and engaging historical memoir, and a journey through Goth music and culture, exploring creative giants like The Cure, Siouxsie and the Banshees, Bauhaus, Joy Division, and many more great bands that offered a place of refuge for the misfits of the ‘80s and ever since. Written by Lol Tolhurst, co-founder of The Cure, this book offers a riveting retrospective of the genre’s iconic movers and shakers, infused with stories from Tolhurst’s personal trove of memories.

More than just a simple journey through the history of Pokémon, Daniel Dockery offers an in-depth look at the franchise’s many branches of impact and influence. With dozens of firsthand interviews, Monster Kids covers its beginnings as a Japanese video game created to recapture one man's love of bug-collecting as a child before diving into the decisions and conditions that would ultimately lead to that game's global domination.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

From a Gold Star polycotton shirt to a pack of Wrigley's Extra, from his teenage attempts to write songs to the Sexy Laughs Fantastic Dirty Joke Book, this is the hard evidence of Jarvis's unique life, Pulp, 20th-century pop culture, the good times and the mistakes he'd rather forget. And this accumulated debris of a lifetime reveals his creative process—writing and musicianship, performance and ambition, style and stagecraft.

In Lost Boys, James Bloodworth delves into these underground worlds and asks where have they come from? Why are so many men susceptible to the sinister beliefs these groups promote? What does the emergence of these communities say about Western society? And what can we do about it? In the course of his journey, he meets incels, enlists on a bootcamp for so-called "alpha males", and speaks to modern day Hugh Hefners using social media to broadcast their jet set lifestyles to millions of followers.

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

In September 1994, six friends sat down in their favorite coffee shop and began bantering about sex, relationships, jobs, and just about everything else. A quarter of a century later, new fans are still finding their way into the lives of Rachel, Ross, Joey, Chandler, Monica, and Phoebe, and thanks to the show’s immensely talented creators, its intimate understanding of its youthful audience, and its reign during network television’s last moment of dominance, Friends has become the most influential and beloved show of its era, and this is the story of how it all happened.

In "elegant, finely honed prose" (The Washington Post Book World), Lebowitz limns the vicissitudes of contemporary urban life—its fads, trends, crazes, morals, and fashions. By turns ironic, facetious, deadpan, sarcastic, wry, wisecracking, and waggish, Fran Lebowitz is always wickedly entertaining.

In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we're all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen. As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

For ten years, Calvin and Hobbes was one the world's most beloved comic strips. And then, on the last day of 1995, the strip ended. Its mercurial and reclusive creator, Bill Watterson, not only finished the strip but withdrew entirely from public life. In Looking for Calvin and Hobbes, Nevin Martell sets out on a very personal odyssey to understand the life and career of the intensely private man behind Calvin and Hobbes.

A generation gap has emerged between parents and their girls. Even in this age of helicopter parenting, the mothers and fathers of tomorrow's women have little idea what their daughters are up to sexually or how they feel about it. Drawing on in-depth interviews with over 70 young women and a wide range of psychologists, academics, and experts, renowned journalist Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths, hard lessons, and important possibilities of girls' sex lives in the modern world.

When twelve-year-old Anne Shirley came to Avonlea, she quickly won everyone’s heart. Now, she’s five years older, almost a woman, and about to embark on a new adventure: becoming the teacher in her old Avonlea school. It’s an exciting year as Anne struggles to win over all her students, welcomes two new members to her family, and feels the first stirrings of love.

Football is the world's most popular sport, and the shirts worn by teams and their supporters are its greatest means of cultural expression. Every year clubs launch new kits with increasingly extravagant marketing campaigns and convoluted explanations of how their designs reflect their history and local community. But football shirts are much more than just a symbol of which club we support.