Product Leadership

Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

This is where your career finally takes off as the leader of your own dedicated team! Are you ready to start earning more by learning how to become a successful product manager? Have you managed to get an interview for a product manager position and need help on how to go about it? The product manager plays a central and crucial role in any company. In a world driven by the consumption of products, they get to decide what products to create, how to sell them, and who to sell them to. So, if you aspire to become one, you’ve got to be ready for it.

The intention, desire, and hope in writing the Product Team Coach is to assist you in breaking down your barriers to understand what creating and running a product entails. What makes this audiobook unique is that it is purposefully crafted not to ascribe to any one style of Agile or iterative delivery of work, but instead focuses on the outcomes of team collaboration. Let this audiobook help you enter into a clearer understanding of how to turn ideas into living, breathing products.

Agile project management has grown in popularity over the past several years. Change is occurring so fast that many organizations are unable to keep up with the demands of a changing global world. Your ability to quickly change and adapt to your environment will make or break, not only your career but could be the deciding factor as to whether your company survives in the coming years.

Harness the potent power of Kanban and Scrum with this bundle and take your project-management skills to the next level.

Embark on a journey into strategic mastery with 'Mastering Strategy: Unveiling the Wisdom of Sun Tzu.' This guide explores Sun Tzu's timeless teachings, offering profound insights into strategic thinking woven through Chinese philosophy. In Section One, uncover foundational principles and practical applications for today’s challenges. Section Two dissects strategy into actionable steps with engaging anecdotes and exercises. Section Three synthesizes ancient wisdom with modern innovation, providing a roadmap for 21st-century strategy.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Product management is hard. You're expected to know everything about everything - from business skills to technical skills, from customer interviews to data analytics, from interpersonal relationships to competitive strategy. But you're not alone. We've crafted this guide to empower you to level up across multiple high-impact dimensions as a product manager. This audiobook contains proven frameworks and insightful perspectives on how to drive lasting, outsized positive impact.

This practical, easy-to-digest guide provides you with crucial tools to enable you to break into product management. Based on thousands of conversations with established product managers and aspiring product managers, this mythbusting resource arms you with valuable knowledge. We walk you through the lives of multiple kinds of product managers, set up your foundation for success, and break down the most popular questions that come up in the product management interview process.

Pivoting as a Way of Life: Stop Chasing Unicorns and Product-Market Fit by Joseph Hanna is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom of product-market fit as a static, one-time milestone. It introduces a dynamic new framework—the Pivoting Life Operating Model (PLOM)—emphasizing continuous innovation and adaptability.

You have a limited amount of time to create software, especially when you’re given a deadline, self-imposed or not. You’ll want to make sure that the software you build is at least decent but more importantly, on time. How do you balance quality with time? This audiobook dives into these very important topics. After listening to Scrum Essentials, you will know about scrum roles, sprints, scrum artifacts, and much more.

Introducing Guardrailing, a nontraditional method for creatively and authentically guiding your vision, team, and company from concept to successful exit. Author Michael Bush draws from his experience as a consultant, strategic planning expert, and former CEO of Ganeden, a prominent player in the probiotics industry, to share his simple strategy for aligning your business with the values and spirit of the wellness revolution— to help you reach your ultimate destination while fostering a new era of conscious leadership.

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

This book is suitable for product managers, entreprenuers, and anyone who is interested in learning about the why, what and how of product management in a storytelling and step-by-step manner. The book is divided into multiple chapters and takes you to a journey for any product, from its ideation stage to launch using Agile Methodologies.