Science Communication

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

The reason human beings are the dominant animal on this planet is nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster but mankind's ability to communicate is second to none and the true secret to our success. We all have this 'god like' ability to communicate precisely what we want but some are more equal than others. It is no coincidence that the world's top salesmen, politicians and hypnotists all use very similar language.

Many people struggle to have honest conversations about race, even those who consider themselves allies or identify as anti-racist. For anyone who wants to have better, more productive discussions, Courageous Discomfort is an empowering handbook that teaches you how to do just that. In these minutes, authors (and best friends), Shanterra McBride, who is Black, and Rosalind Wiseman, who is white, discuss their own friendship and tap into their decades of anti-racism work to answer the 20 uncomfortable-but-critical questions about race they get asked most often.

What really drives success and failure? Can I trust you? It's the question that strikes at the heart of human existence. Whether we're talking about business partnerships, romantic relationships, child-parent bonds, or the brave new world of virtual interaction, trust, when correctly placed, is what makes our world spin and lives flourish. Renowned psychologist David DeSteno brings together the latest research from diverse fields, including psychology, economics, biology, and robotics, to create a compelling narrative about the forces that have shaped the human mind's propensities to trust.

Augmentez vos chances d’obtenir un "oui" ! Nous voulons tous entendre davantage de « oui » dans notre vie quotidienne. Ce mot nous connecte aux autres et nous ouvre des portes. C'est un feu vert pour accéder au succès et au bonheur. Pourtant, il n'est pas facile à obtenir des autres. Du moins pour ceux qui ignorent certains aspects du processus de persuasion. Cet ouvrage comporte 21 chapitres courts et pratiques. Chacun expose une méthode pour augmenter les chances que votre interlocuteur accepte votre demande.

What do you know about Stoicism and mental toughness? Are you interested in discovering how you can use it to change your life? If yes, keep reading! The concept of Stoicism is derived from Roman and Greek antiquity and it is based on the development of self- control as a means of overcoming every emotion causing or tending to cause destruction. People, as world citizens, need to play an active part in world events, recalling that appropriate and virtue actions exemplified by the world.

The essential guide to developing your natural ability to communicate with your pets and all animals. Every animal lover has the ability to become a confident Animal Communicator. With this practical guide from expert animal communicator Dr. Cara Gubbins, you will unlock your full potential for intuitive interspecies communication.

Welcome fledging Social Climbers! Allow us to show you the way. Birds do it, bees do it, even educated fleas do it. So what’s the big deal? You shouldn’t be punished for wanting to improve your lot in life! This is America, after all. In the grand tradition of True Prep and The Hipster Handbook, The Social Climber’s Bible will teach you everything you need to know to become a pro Mountaineer.

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

It's time to stop leaving love to chance. Time to stop being too shy to meet someone, wondering why a promising first date wound up going nowhere, or realizing too late that it happened with the wrong person anyway. Nicholas Boothman has a much better way. Drawing on his expertise in Neuro-Linguistic Programming (NLP), Boothman charts a three-step plan that will help anyone find the love of his or her life.

Filled with logical yet counterintuitive answers to ordinary and extraordinary problems - whether it be buying a new home or pivoting a failing business model - Mudd's HEAD (High Efficiency Analytic Decision-making) methodology provides listeners with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps.

The truly cultivated person is not the one who has read a book but the one who understands the book's place in our culture. Using examples from authors and movies, Bayard examines the many kinds of "non-reading" and urges us to consider what reading means and how we absorb books as a part of ourselves.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Democracy is under siege. The reason isn’t politics but personalities: Too many countries have come under the sway of high-conflict people (HCPs) who have become politicians. Most of these high-conflict politicians have traits of narcissistic personality disorder, antisocial (i.e., sociopathic) personality disorder, or both. This is the first and only guide for identifying and thwarting them.

The purpose of creating this audiobook is to help the listener to understand as much about influencing human behavior as possible. Like most things in life, it is possible for anyone, regardless of background, to learn and put this information into practice and become a truly influential individual. Learning and applying the skills herein will help the listener to win more friends and gain more influence over people even without having a form of authority over them.

In this volume in the MIT Press Essential Knowledge series, Amaranth Borsuk considers the history of the book, the future of the book, and the idea of the book. Tracing the interrelationship of form and content in the book's development, she bridges book history, book arts, and electronic literature to expand our definition of an object we thought we knew intimately. Contrary to the many reports of its death (which has been blamed at various times on newspapers, television, and e-readers), the book is alive.

In a world where everything seems to transform in a blink, anyone can suddenly find themselves scrambling for human connection. Someone who has always found it easy to connect can suddenly feel disoriented if they start a new job, move to a new region, or welcome a new member into the family. Others may have always found it difficult to connect, feel they've outgrown their circles, or may feel dissatisfied for a range of other reasons. Natalie Kerr and Jaime Kurtz explain the science behind these struggles and steer us toward timeless skills to overcome these challenges.

Let’s admit it: No marriage is perfect. Every couple has some misunderstandings and conflicts. However, happy couples can prevent their misunderstandings from escalating. Even if they argue emotionally, they never resort to psychological abuse. They always figure out a compromise, afterward. Some unhappy couples can’t deal with the tiniest disagreement. Any random word or action can trigger a violent conflict.

Ambientato due anni prima di Dune, La principessa di Dune è la storia mai raccontata di due donne chiave nella vita di Paul Muad’Dib: la Principessa Irulan, sua moglie solo di nome, e il vero amore di Paul, la Fremen Chani. Entrambe saranno fondamentali per il regno imperiale di Paul, che si estende su tutta la galassia. Cresciuta alla corte imperiale e destinata a diventare una pedina di negoziazione politica, Irulan è stata inviata in tenera età a essere addestrata come Sorella Bene Gesserit.