Science Research

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Cette édition traduite en français explique le principe divin féminin comme source de la création à la fois physique et métaphysique, la double nature féminine d’Isis avec Nephtys, la relation (et l’une-ité) des principes féminin et masculin, la numérologie d’Isis et d’Osiris, le rôle d’Isis en tant que Mère Vierge, l’explication d’une vingtaine de divinités féminines en tant que manifestations des attributs féminins, le rôle du culte d’Isis à travers le monde, l’allégorie d’Isis, Osiris et Horus, et bien plus encore.

The idea that medicine is gender-neutral is a myth. This isn't inflammatory rhetoric; it's simply true. From the way pain is felt, to how heart attacks are diagnosed, to the very role society plays in the health of the body, the medical landscape in place today is one that was designed for, and by, men. This audiobook is about all the ways medicine is not gender-neutral, from research to treatment to diagnosis. Throughout history, flawed mindsets have paved the way for sub-par treatment, and the prevailing attitudes that exist today have had terrible repercussions for women.

Pax, the audacious street rat turned mage, leads his eclectic crew into the heart of the Northern Purge—a wilderness expedition teeming with monsters and political adversaries. They develop their forbidden elemental powers in a race to gain power before their adversaries can destroy them. A frantic search unearths the ancient light mage headquarters, a trove full of treasures and fraught with dangers.

Ernest Hemingway, Zadie Smith, Joan Didion, Franz Kafka, David Foster Wallace, and more. In Process, acclaimed journalist Sarah Stodola examines the creative methods of literature's most transformative figures. Each chapter contains a mini biography of one of the world's most lauded authors, focused solely on his or her writing process.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

You've heard of the "Great Books"? These are their evil opposites. From Machiavelli's The Prince to Karl Marx's Communist Manifesto to Alfred Kinsey's Sexual Behavior in the Human Male, these "influential" books have led to war, genocide, totalitarian oppression, family breakdown, and disastrous social experiments. And yet these authors' bad ideas are still popular and pervasive. Here with the antidote is Professor Benjamin Wiker.

In a collection of original essays, the venerated television journalist, Dan Rather, celebrates our shared values and what matters most in our great country, and shows us what patriotism looks like. Writing about the institutions that sustain us, such as public libraries, public schools, and national parks; the values that have transformed us, such as the struggle for civil rights; and the drive toward science and innovation that has made the US great, Rather brings his experience on the frontlines of the world's biggest stories, and offers listeners a way forward.

Ancient cultures around the world spoke of a vast cycle of time with alternating dark and golden ages; Plato called it the Great Year. Most of us were taught in school that the dark ages were real but the golden age was just a universal myth. But new scientific evidence suggest this cycle of high and low ages may have some basis in fact. Now that the astronomical community has discovered that something massive is tugging on our solar system the stage is set for discovering the motion that moves us from high ages of enlightenment to low ages of darkness.

Political Research Design and the Science of Politics offers listeners detailed information about the basic principles and nuances of developing empirical research design procedures to predict and describe political phenomena. In chronicling the predominant approaches used in empirical political research, the strengths and limitations of various research strategies are contrasted. Major controversies in contemporary political science are discussed.

Gay has made many important revisions to keep her foundational, award-winning text relevant for today's diverse student population, including: new research on culturally responsive teaching, a focus on a broader range of racial and ethnic groups, and consideration of additional issues related to early childhood education. This book demonstrates that all students will perform better on multiple measures of achievement when teaching is filtered through students' own cultural experiences.

The President of the United States regularly lies to the public and accuses anyone who criticises him of being fake. Politicians openly rubbish the views of 'so called experts', dissemble and mislead. So how do we hold those in power accountable? Fox News, Breitbart Media and the Murdoch papers peddle views not news, pushing politically motivated agendas. So, where can we look for reliable, verifiable sources of news and information? What does it mean for democracy? And what will the future hold?

Learn How You Can Start Making Money By Publishing Books Today. Even if you're a complete novice, even if you're not a tech guru, and yes, even if you're an 80-year-old grandma. This book is your easy guide to learn how to write better and faster than ever by harnessing the power of ChatGPT.

Before he became a novelist, Michael Connelly was a crime reporter, covering the detectives who worked the homicide beat in Florida and Los Angeles. In vivid, hard-hitting articles, Connelly leads the reader past the yellow police tape as he follows the investigators, the victims, their families and friends, and, of course, the killers, to tell the real stories of murder and its aftermath.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.