Small Business Development

This super-practical guide to personal success is packed with no-nonsense tips that will get anyone where they want to be in business and in life.

Running an accounting firm is hard. Because nobody teaches you how to run an accountancy business when you do accountancy training. Nobody teaches you how to price your services, how to win new business, how to lead and manage a team or how to implement systems. The result is working too hard for too little money and never having enough time.

Founder of Slutty Vegan, Pinky Cole has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into building, she was back to square one, working hard for someone else's dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world's top investors. In I Hope You Fail, Pinky tells her own story to empower you in yours.

Virtually no business owners follow a few basic principles of business to nearly the degree they deserve. These magic principles almost ensure success, both short-term and long-term, when understood and applied. The magic lies in how easy they are to apply. Small Business Magic is all about those principles, which the author has spent years in analyzing and refining.

Cada día, o aprovechamos la oportunidad de ser geniales o perdemos el chance de serlo. Podemos pasar toda nuestra vida preparándonos para ser ganadores, trabajando duro para alcanzar el éxito en nuestra vida personal, laboral y en nuestras relaciones pero, a menudo la ansiedad, el miedo y el auto sabotaje se interponen en nuestro camino. ¡Tenemos buenas noticias! Hay formas poderosas de combatir esto y todo lo que se interponga en el camino hacia tus objetivos.

Purpose, Passion, and Pajamas is the story of Genevieve Piturro’s triumphant leap off the corporate ladder to find her life’s true calling. What started with a simple question from a little girl led Genevieve to conceive and build the nonprofit Pajama Program in 2001, resulting in a featured appearance on The Oprah Winfrey Show and an awe-inspiring display of compassion throughout the US and beyond. Today, Pajama Program has distributed over seven million pairs of pajamas, opened 63 chapters across the US, and established reading centers for children.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Every iconic tech company was once a startup. And while these companies like to paint an origin story full of surefooted confidence, the truth is usually something different: the early life of most startups is pure chaos. This chaos comes from the vastly different motivations and incentives between those with the vision and those with the money. From fundraising paranoia to boardroom coups, Zalman and Neumann train their inimitable voices on the gulf between what founders and investors promise to do and what they end up actually doing.

Start-up leadership will only get you so far. The founder path is isolating, stressful and overwhelming, and few founders survive the scale-up journey unscathed. If you don't scale your leadership as you scale your company, you're unlikely to survive. Rachel Turner has spent over twenty years helping founders of growing businesses to survive and thrive, so they can lead successful and healthy businesses. The Founder's Survival Guide shows you how to do the same.

Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

Why are some people more successful in business than others? Why do some businesses flourish where others fail? Renowned business speaker and author Brian Tracy has discovered the answers to these profoundly puzzling questions. In this eye-opening practical audio guide, he presents a set of principles or "universal laws" that lie behind the success of business people everywhere.

In this book, Krista Mashore will share the specific techniques and strategies she used to build a coaching business from zero to over $1 million per month in just 4 ½ years.

As a father of two and serial entrepreneur, Jeff Lopes has mastered the art of work-life balance. In Entrepreneur Dad, he lays out how to achieve this balance with time-tested methods for prioritization, strategizing, scheduling, and making memories along the way.

Create your next breakthrough. Mad Genius is a unique audiobook for entrepreneurs - and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid - if they ever were. There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry.

Start with a plan. One of the biggest reasons goals fail is that we often don’t put enough thought into what we really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. As a professional writer, communications specialist, and project catalyst with more than 20 years of experience, Eckerling is prepared to help you achieve success.

Are you tired of not having enough money to buy all the real estate you want? Are you hesitant to talk to investors because of the complexities of raising capital legally? Look no further. How to Raise Capital for Real Estate is a comprehensive guide designed to help you unlock your investment potential while avoiding legal and practical pitfalls that could damage your reputation and financial future, or worse yet, land you in legal trouble.

Brian Tracy is one of the world's leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system based on 25 years of research and practice that you can apply immediately to get better results in every area of your life.

Business strategist, entrepreneur, #1 podcaster and global speaker Lisa Johnson is here to guide you through the world of passive income. No complicated plans or tech troubles; just a simple step-by-step approach using Lisa's simple system to earning money either as a side hustle or as your main business, without ever trading time for money.

Présentation du cours: "La créativité est contagieuse, faites-la tourner", disait Einstein qui à force de s'imaginer voyageant sur un photon a découvert la relativité. Certes, passer du "pourquoi ?" au "pourquoi pas ?" procure suffisamment de jubilation pour que chacun contamine son entourage sans inutiles scrupules. Mais cela n'est rien encore. Philippe Verhaeghe nous gratifie aussi du "comment ?". La créativité est d'abord affaire de méthode. La créativité est ensuite le ressort de l'innovation.