Small Business Success

We live in an era when misinformation and artificially created content are on the rise. This is breeding consumer distrust, causing traditional marketing and sales strategies to plummet in effectiveness. There is one proven way forward to ensure your business survival and create sustainable long-term growth in your profit and impact. You must optimize your books and business platform by becoming authentically self-expressed in sharing your cause. Only then will your ideal buyers be attracted to you and convert more naturally, allowing infinite impact and personal freedom to inevitably follow.

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You'll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth. You'll discover how to:

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Pam Sowder needed to bring in extra money for her family but struggled to find a solution that would give her the flexibility that she needed to continue to be an active and present mother. Once she discovered the industry of direct sales, her life changed! No one thought she would succeed, including herself. But, she worked through her doubt and discomfort to create a multimillion-dollar business!

Every day, there are multiple things vying for our attention - people, businesses, technologies, apps. But many of us don’t realize that our attention is our property. It belongs to us just like any other resource we own. And when we choose what we give our attention to, we can focus fully on our own purpose and on what’s best for us. When you take a step back and think about your thinking, you can take control of your attention, as well as your time and your purpose, rather than allowing others to be in control. It’s up to you.

Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the best-selling author of Money, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career and overcome self-doubt - right away. Get perfect later; get started now.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

No matter what your goals, who you know is as important as what you know. In the 21st century, networking is a combination of sales, marketing, relationship building, and career management. It's the difference between those who get by and those who are getting ahead!

Imagine finding yourself sitting next to a self-made millionaire for eight hours on a long-haul international flight. Imagine that person was prepared to share with you the secrets of their success. For one lucky person this actually happened. Inspired by a true story, Millionaire Upgrade is the tale of one very experienced entrepreneur and one very lucky passenger.

Random House presents the audiobook edition of How to Be an Overnight Success by Maria Hatzistefanis. 'You are not born an entrepreneur. It's a skill that you learn along the way.' When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder, Maria Hatzistefanis, had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience.

On his journey from faking it to making it, Paul Seabridge went from being broke to multi-millionaire entrepreneur. Whether you are an entrepreneur ready to scale your business or a seasoned business owner looking to sell, Paul's inspiring story and practical, business-boosting strategies will help you achieve your business goals. Understand how to: Quickly and significantly grow your business, employ the right sales methodology, maximise cash generation and increase business productivity.

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

Will to Wild is an instruction manual to adventure. Your guide: enthusiastic outdoorswoman Shelby Stanger. Shelby has been teaching folks how to leap into the unknown since she taught her first surf class over twenty years ago. Over the years, she watched many of her students quit their jobs, end dysfunctional relationships, and move across the country for a healthier work-life balance—all after spending a bit of time in nature. Shelby marveled at the phenomenon. Being outside was changing the lives of her students, her peers, and herself.

Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you're benefiting people and making life easier or better for them in some way. The question is, "Who do you want to be a hero to?" By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities - and growing your own as well.

It was only nine years ago that Jim Harmer worked at a dollar store, stocking shelves while struggling through law school. He had worked hard for his goals, but there was no assurance in sight that he would ever achieve them. During that year, he learned a key truth that changed the way he worked. He found the one unique quality inside him - one we all have - that gave him a reason to work. He didn’t know it then, but that secret ingredient was his "work energy". Jim has constructed the framework behind his success. Within this book, you will discover your own "work energy".

To even the best business owners, marketing often feels like a big bet - the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses that waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth.

In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so. An iconic creator and savvy businessman, Henson is a model for artists everywhere: Without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire - and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?