Social Media Study

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Hoodoo is a bold spiritual tradition that helps enhance your wellbeing and solve everyday problems. This practical, do-it-yourself guide shows you how to use spells, rites, recipes, mojos, and curios to enrich your life and be ready for whatever comes your way. 365 Days of Hoodoo, by renowned Hoodoo author Stephanie Rose Bird, starts by providing the basics of Hoodoo, and then gradually builds your knowledge day after day.

In the fall of 1909, a pair of bitter contests captured the world’s attention. The American explorers Robert Peary and Frederick Cook both claimed to have discovered the North Pole, sparking a vicious feud that was unprecedented in international scientific and geographic circles. At the same time, the rivalry between two powerful New York City newspapers—the storied Herald and the ascendant Times—fanned the flames of the so-called polar controversy, as each paper financially and reputationally committed itself to an opposing explorer and fought desperately to defend him.

From the moment there was an “online,” there was sex online. The famous test image used by software engineers to develop formats like the jpeg was “Lena,” taken from Playboy’s November 1972 centerfold. Early bulletin boards and multi-user domains quickly came to serve their members sexual musings. Facebook started as a way to rate “hot or not” Harvard co-eds. In fact, virtually every significant development that defines the Internet we know and love (and hate) today came out the meeting of sexuality and technology.

In the early 20th century, World War I was the most devastating event humanity had yet experienced. New machines of war left tens of millions killed or wounded in the most grotesque of ways. The Great War remade the world's map, created new global powers, and brought forth some of the biggest problems still facing us today. But it also birthed a new art form: the horror film, made from the fears of a generation ruined by war. From Nosferatu to Frankenstein's monster and the Wolf Man, the touchstones of horror can all trace their roots to the bloodshed of the First World War.

Reaching out to listeners of all religious backgrounds, Desmond Tutu shows us how to transform suffering into joy both in our lives and in our world. He tells us that God dreams of a world where laughter, love, and peace reign, and where we realize that we are all members of one family, God's family. In this extremely personal and liberating message, Father Tutu helps us "see with the eyes of the heart" and cultivate the qualities of forgiveness, humility, generosity, and courage.

Founded in 1970, NPR is America’s most powerful broadcast news network. Despite being overshadowed by the larger and more glamorous PBS, public radio has long been home to shows such as All Things Considered, Morning Edition, and This American Life that captivate millions of listeners in homes, cars, and workplaces across the nation. NPR and its hosts are a cultural force and a trusted voice, and they have created a mode of journalism and storytelling that helps Americans understand the world in which we live.

Mississippi, 1955: 14-year-old Emmett Till was murdered by a white mob after making flirtatious remarks to a white woman, Carolyn Bryant. Till's attackers were never convicted, but his lynching became one of the most notorious hate crimes in American history. It launched protests across the country, helped the NAACP gain thousands of members, and inspired famous activists like Rosa Parks to stand up and fight for equal rights for the first time.

In Man Up, Cynthia Miller-Idriss, a leading expert on extremism, reveals how an epidemic of misogyny—both online and off—and a patriarchal backlash are driving an exponential rise in mass and far-right violence. She also offers essential strategies that all of us—including parents, teachers, and counselors—can use to fight the rising tide of violence, beginning with recognizing the misogyny that pervades our everyday lives.

In Burn It Down, veteran reporter Maureen Ryan does just that. She draws on decades of experience to connect the dots and illuminate the deeper forces sustaining Hollywood’s corrosive culture. Fresh reporting sheds light on problematic situations at companies like Lucasfilm and shows like Lost, Saturday Night Live, The Goldbergs, Sleepy Hollow, Curb Your Enthusiasm and more.

For decades, women battered the walls of the male fortress of television journalism. After fierce struggles, three women - Diane Sawyer, Katie Couric, and Christiane Amanpour - broke into the newsroom’s once impenetrable “boys’ club”. These women were not simply pathbreakers, but wildly gifted journalists whose unique talents enabled them to climb to the top of the corporate ladder and transform the way Americans received their news.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? In You Are What You Watch, Pulitzer Prize-winning author Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine.

In Raising Trump, Ivana Trump reflects on her extraordinary life and the raising of her three children - Donald Jr., Eric, and Ivanka - and recounts the lessons she taught her children as they were growing up.

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

As a progressive commentator on Fox News and now CNN, Sally Kohn has made a career out of bridging intractable political differences and learning how to talk respectfully with people whose views she disagrees with passionately. Her viral TED Talk on the need to practice emotional - rather than political - correctness sparked a new way of considering how often we amplify our differences and diminish our connections. But these days even famously 'nice' Kohn finds herself wanting to breathe fire at her enemies.

In True or False, former CIA analyst Cindy Otis takes listeners through the history and impact of misinformation over the centuries, sharing stories from the past and insights that listeners today can gain from them. Then, she shares lessons learned in over a decade working for the CIA, including actionable tips on how to spot fake news, how to make sense of the information we receive each day, and, most importantly, how to understand and see past our own information biases so that we can think critically about important issues and put events happening around us into context.

Family Guy and Philosophy brings together low-brow, potty-mouthed, cartoon humor and high-brow philosophical reflection to deliver an outrageously hilarious and clever exploration of one of TVs most unrelenting families. (Okay, its not that high-brow.)

Fake News: Falsehood, Fabrication and Fantasy in journalism examines the causes and consequences of the "fake news" phenomenon now sweeping the world’s media and political debates. Drawing on three decades of research and writing on journalism and news media, the author engages with the fake news phenomenon in accessible, insightful language designed to bring clarity and context to a complex and fast-moving debate.

In our "wireless" world it is easy to take the importance of the undersea cable systems for granted, but the stakes of their successful operation are huge, as they are responsible for carrying almost all transoceanic Internet traffic. In The Undersea Network, Nicole Starosielski follows these cables from the ocean depths to their landing zones on the sandy beaches of the South Pacific, bringing them to the surface of media scholarship and making visible the materiality of the wired network.