Social Media Study

Conspiracy theories are as old as politics. But conspiracists today have introduced something new - conspiracy without theory. And the new conspiracism has moved from the fringes to the heart of government with the election of Donald Trump. In A Lot of People Are Saying, Russell Muirhead and Nancy Rosenblum reveal how the new conspiracism differs from classic conspiracy theory, why so few officials speak truth to conspiracy, and what needs to be done to resist it.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

In artist Paul Klee’s The Twittering Machine, the bird-song of a machine acts as bait to lure humankind into a pit of damnation. Leading political writer Richard Seymour argues that this is a chilling metaphor for our relationship with social media. Former social media executives tell us that the system is an addiction machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience.

What kind of fossils will we leave, as relics into the far future? A blizzard of new objects has suddenly appeared on Earth: plastic bottles, ballpoint pens, concrete flyways, chicken bones, cans, teabags, phones, shirts. They're produced for our comfort and pleasure then quickly discarded. This new-made treasure chest underpins our lives. But it is also giving a completely new style of fossilization to our planet. Designed to resist corrosion and decay, many will remain, petrified, as future geology.

Sady Doyle, hailed as "smart, funny, and fearless" by the Boston Globe, takes listeners on a tour of the female dark side, from the biblical Lilith to Dracula's Lucy Westenra, from the T-Rex in Jurassic Park to the teen witches of The Craft. She illuminates the women who have shaped our nightmares: Serial killer Ed Gein's "domineering" mother Augusta; exorcism casualty Anneliese Michel, starving herself to death to quell her demons; author Mary Shelley, dreaming her dead child back to life.

From the moment there was an “online,” there was sex online. The famous test image used by software engineers to develop formats like the jpeg was “Lena,” taken from Playboy’s November 1972 centerfold. Early bulletin boards and multi-user domains quickly came to serve their members sexual musings. Facebook started as a way to rate “hot or not” Harvard co-eds. In fact, virtually every significant development that defines the Internet we know and love (and hate) today came out the meeting of sexuality and technology.

Through interviews, research, and her own experience, Brown not only gives us the real story on weight, health, and beauty, but also offers concrete suggestions for how each of us can sort through the lies and misconceptions and make peace with and for ourselves.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

In an age riven by "fake news," "alternative facts," and disputes over the validity of everything from climate change to the size of inauguration crowds, the authors argue that social factors, not individual psychology, are what's essential to understanding the persistence of false belief and that we must know how those social forces work in order to fight misinformation effectively.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

"Uma mentira pode dar a volta ao mundo no mesmo tempo que a verdade leva para calçar seus sapatos." Mark Twain. Aos olhos dos seus eleitores, as deficiências dos líderes populistas se transformam em qualidades, sua inexperiência demonstra que não pertencem ao círculo da "velha política", e sua incompetência é uma garantia da sua autenticidade. As tensões que causam em nível internacional são vistas como mostras de sua independência, e as fake News, marca inequívoca de sua propaganda, evidenciam sua liberdade de pensamento.

Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist, but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company.

In our "wireless" world it is easy to take the importance of the undersea cable systems for granted, but the stakes of their successful operation are huge, as they are responsible for carrying almost all transoceanic Internet traffic. In The Undersea Network, Nicole Starosielski follows these cables from the ocean depths to their landing zones on the sandy beaches of the South Pacific, bringing them to the surface of media scholarship and making visible the materiality of the wired network.

You either were there or you wanted to be. A defining New York City institution co-founded by Norman Mailer, The Village Voice was the first newspaper to cover hip-hop, the avant-garde art scene, and Off-Broadway with gravitas. It reported on the AIDS crisis with urgency and seriousness when other papers dismissed it as a gay disease. In 1979, the Voice’s Wayne Barrett uncovered Donald Trump as a corrupt con artist before anyone else was paying attention.

AI expert Yorick Wilks takes a journey through the history of artificial intelligence up to the present day, examining its origins, controversies, and achievements, as well as looking into just how it works. He also considers the future, assessing whether these technologies could menace our way of life and how we are all likely to benefit from AI applications in the years to come.

From Aristotle to Wittgenstein and Zizek, 50 Philosophy Classics provides a lively entry point to the field of philosophy. Analyses of key works by Descartes, Schopenhauer, Hegel, Heidegger, and Nietzsche also show how philosophy helped shape the thinking and events of the last 150 years.

A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era's most pressing challenge: how to win in a world awash in lies. The Lie Detectives is a lively and deep secret history of Democratic politics in the Trump years.