Social Technology

From the New York Times best-selling author of How We Got to Now and Extra Life, a look at the world-changing innovations we made while keeping ourselves entertained. This history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.

In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution - and an unsettling vision of what comes next.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Extended reality (XR for short) - which encompasses virtual reality, augmented reality, and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences that are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries.

To a generation in revolt against authority, "Tune in, turn on, drop out" was a mantra, and its popularizer, Dr. Timothy Leary, a guru. A charismatic and brilliant psychologist, Leary became intrigued, and then obsessed, by the effects of psychedelic drugs in the 1960s while teaching at Harvard. What began as research into human consciousness turned into a mission to alter consciousness itself. Timothy Leary is the first major biography of one of the most controversial figures in postwar America.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

Directing his polemics against the pedantry of his time, Galileo, as his own popularizer, addressed his writings to contemporary laymen. His support of Copernican cosmology, against the Church’s strong opposition, his development of a telescope, and his unorthodox opinions as a philosopher of science were the central concerns of his career and the subjects of four of his most important writings. Drake’s introductory essay place them in their biographical and historical context.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

Social media entertainment is today’s watchword. What started humbly in 2006 with YouTube has now proliferated into multiple global networking and marketing sites. When TikTok entered the niche, many of them were performing extremely well on the stage. In that context, TikTok performed admirably well. Consider a new plant sowed on an unknown land becoming a giant tree full of bloom, supporting life and sustaining others in its neighborhood. Well, the analogy may not seem too strange when TikTok’s performance is surveyed.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

Uncover everything you need to know about "deepfakes" and what could become the biggest information and communications meltdown in world history.

The Start at Zero books are a series of books for absolute beginners, and are short, concise, and to the point. Podcasting is no different. Sometimes you just need some basic principles to get started, and you are on your way. Millian Quinteros is an accomplished voice over artist, podcast producer, and on-air talent. In this book, he boils down over 20 years of experience into bite-sized pieces, so you can take what you need and go.

In Work Mate Marry Love, Harvard Business School professor and former Barnard College president Debora L. Spar offers an incisive and provocative account of how technology has transformed our intimate lives in the past, and how it will do so again in the future. Surveying the course of history, she shows how marriage as we understand it resulted from the rise of agriculture, and that the nuclear family emerged with the industrial revolution. In their day, the street light, the car, and later the pill all upended courtship and sex.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

What does it mean to be human in the 21st century? How do we be real people in a world of online personas and "authentic" simulated experiences? In this innovative examination of our present reality, award-winning writer Laurence Scott charts the ways our traditional mental models of the world have started to fray. Effortlessly applying philosophy to the quotidian, Scott "makes banal things shimmer with meaning" (Guardian).

In Eisenhower's Sputnik Moment, Yanek Mieczkowski examines the early history of America's space program, reassessing Eisenhower's leadership. He details how Eisenhower approved breakthrough satellites, supported a new civilian space agency, signed a landmark science education law, and fostered improved relations with scientists. Offering a fast-paced account of this Cold War episode, Mieczkowski demonstrates that Eisenhower built an impressive record in space and on earth.

The Athenian court has found Socrates guilty and sentenced him to death. While he is waiting to be executed, his friend, Crito, comes to the prison to persuade him to escape and go into exile. Socrates responds by examining the essence of law and community, probing the various kinds of law and making distinctions that go far beyond the particular issue of whether or not Socrates should escape.

Since the global financial crisis of 2008, people have increasingly lost trust in institutions and elites, while seizing upon new digital tools to sidestep traditional gatekeepers. As a result, powerful new voices—once regarded as radical, unorthodox, or marginal—are disrupting the status quo in politics, business, and culture. Meanwhile, social and economic inequalities are stoking populist rage across the world, toxic partisanship is undermining democratic ideals, and the internet and AI have become high-speed vectors for the spread of misinformation.

The world has never been so unstable. Now, more than ever, we need to understand our history, learn from our mistakes, and embrace science and technology as we push into the future. In his debut book, New Thinking: The Technology and Science That Transformed Our World, Dagogo Altraide of YouTube's ColdFusion breaks down the history of gamechanger breakthroughs in the world of science and technology that have shaped our modern world and will impact the future.

Wild about robotics? If so, a robotics club might be the right fit for you! Find out what it takes to join a robotics club or start your own, including information on membership, meetings, and activities.