Social Technology

Today's computers are composing music that sounds "more Bach than Bach", turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative - or are they merely tools to be used by musicians, artists, and writers? Miller, an authority on creativity, identifies the key factors essential to the creative process, from "the need for introspection" to "the ability to discover the key problem." He talks to people on the cutting edge of artificial intelligence and explores the riches of computer-created art.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Artificial intelligence is revolutionizing the modern world. It is ubiquitous-in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose.

China isn't aiming for the Moon—it is planning for control of space itself. By 2045, Beijing plans to dominate a $10 trillion Cislunar economy, beam power to Earth from orbit, and mine asteroids worth quintillions. Space Shock presents eighteen realistic "Sputnik moment" scenarios—created by the authors and stress-tested through wargames with senior space, defense, and policy experts—to reveal how America might respond.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

Driven by eyewitness accounts and combining urban history with a life-and-death drama and a technological detective story, Floodpath grippingly reanimates the reality behind LA noir fictions like the classic film Chinatown. In an era of climate change, increasing demand on water resources, and a neglected American infrastructure, the tragedy of the St. Francis Dam has never been more relevant.

Ben Mezrich takes us on an exhilarating true adventure story from the icy terrain of Siberia to the cutting-edge genetic labs of Harvard University. A group of young scientists, under the guidance of Dr. George Church, the most brilliant geneticist of our time, works to make fantasy reality by sequencing the DNA of a frozen woolly mammoth harvested from above the Arctic Circle and splicing elements of that sequence into the DNA of a modern elephant.

This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce.

Ludwig Wittgenstein was born in Vienna in 1889 and died in Cambridge, England in 1951. He was one of the most influential philosophers of the 20th century.

Podcast with Impact contains the recipe to amplify your message. This rapidly-growing medium is not just about plugging in a microphone and talking. It is a way to reach and inspire one person at a time. Done well, a podcast can position you alongside world-class leaders in your field and boost your business. Done poorly, it can quickly become a headache and fizzle out. This book gives you the know-how on everything you need to start and launch your podcast properly.

In 1980, Ronald Reagan created one of the dumbest talking points of all time: "I'm not a scientist, but..." Since then, politicians have repeatedly committed egregious transgressions against scientific knowledge prefaced by this seemingly innocuous phrase. Yet, as science journalist Dave Levitan reveals, that line is just the tip of the melting iceberg when it comes to rhetorical tools wielded to attack scientific findings that don't cooperate with political agendas.

Physical infrastructure in the United States is crumbling. The American Society of Civil Engineers has, in its latest report, given American roads and bridges a grade of D and C+, respectively, and has described roughly 65,000 bridges in the United States as 'structurally deficient'. This crisis - and one need look no further than the I-35W bridge collapse in Minnesota to see that it is indeed a crisis - shows little sign of abating short of a massive change in attitude amongst politicians and the American public.

Since the internet's earliest days, people have died and mourned online. In quiet corners of past iterations of the web, the dead linger. But attempts at preserving the data of the dead are often ill-fated, for websites and devices decay and die, just as people do. Death disrupts technologists' plans for platforms. It reveals how digital production is always collaborative, undermining the entrepreneurial platform economy and highlighting the flaws of techno-solutionism.

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

This extraordinary travel book tells the true story of how in 1997 writer Michael Paterniti agreed to take a road trip from New Jersey to California, reuniting the preserved brain of the great scientist Albert Einstein (1879-1955) with his granddaughter Evelyn. Paterniti's improbable travelling companion is 84-year-old Thomas Harvey, the pathologist who not only removed Einstein's brain from his head during the autopsy but purloined it from Princeton Hospital also!

The country's leading transport expert describes how the driverless-vehicle revolution will transform highways, cities, workplaces, and laws not just here, but across the globe. Right now, every major car maker here and abroad is working on bringing autonomous vehicles to consumers. The fleets are getting ready to roll, and nothing will ever be the same. This audiobook shows us what the future has in store.

The Real-World Blueprint to Critical Thinking, Logic & Decision Making is the guide you need. Backed by cognitive science and grounded in real-life examples, this hands-on workbook helps you outthink bias, avoid manipulation, and make better choices in every area of life.

Discover the science behind the most popular sci-fi franchise of all time. Capturing the imagination and hearts of crowds worldwide, Star Wars is a fantastic feat of science fiction and fantasy. We marvel at the variety of creatures and technology and the mystery behind the force. But how much of the Star Wars world is rooted in reality? Could we see some of the extraordinary inventions materialize in our world?

Social Media Growth Hacks: How to Build Your Brand and Boost Engagement Fast is your ultimate guide to mastering social media and accelerating brand growth. Learn proven strategies to increase engagement, leverage influencer marketing, optimize content for maximum reach, and harness the power of social media algorithms. Whether you're a small business owner, content creator, or entrepreneur, this book provides actionable tips and expert insights to help you grow your following and achieve success in the fast-paced world of social media.