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Amplify Your Success

Written by: Melanie Benson
  • Summary

  • Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
    © 2022, Melanie Benson, Inc., All Rights Reserved
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Episodes
  • Episode 384: Fill Your Webinars With A Strategic Speaking Tour with Sean D. Stewart
    Apr 22 2024

    Struggling to fill your webinars and masterclasses with engaged participants? If attracting potential clients feels like an uphill battle, even though you are delivering solid results time after time, you're not alone. Expert entrepreneurs often grapple with filling their programs with action takers over freebie seekers.

    What if you could fill your events by strategically aligning with competitors and colleagues who have already built up an audience of your buyers?

    On episode 384 of Amplify Your Success, Sean D Stewart dives into the power of strategic partner tours for filling speaking engagements and drawing in clients. An adaption of the well-known JV partner model, virtual speaking tours prove to be a simple, highly effective means of partnering without complicated launch models.

    Tune in to hear all about discovering your unique appeal, tackling objections, and reframing challenges looking to invest in high-ticket services. If you're eager to revolutionize your approach to filling webinars and attracting clients, don't miss out on this packed episode.

    Key Takeaways:

    03:53 Sean shares a bit about his rapper background.

    07:53 How chasing bright shiny ideas derails and destroys profit.

    12:30 The importance of focusing on a high-value offer.

    13:25 Recommend starting with high ticket offers first, instead of chasing lots of bright shiny ideas that require lots of effort to produce.

    18:51 Overcoming the common partner roadblock of aligned time tables.

    25:49 The three types of marketing that produce ideal clients.

    28:13 Sean discusses what you need most to be able to do a virtual workshop tour with aligned partners

    33:38 Listen in to Sean’s rap session!

    Resources Mentioned in This Episode:
    • The Fill Your Workshop Blueprint and Training
    • Download Melanie’s FREE Scorecard, 17 Mistakes Guest Experts Make that Cost Them The Lead & Client
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    38 mins
  • Episode 383: Quiz Creation to Attract Clients with the Power of Compassion With Mellissa Seaman
    Apr 15 2024

    Tired of struggling to attract your ideal clients? Imagine creating a connection with potential clients in a way that drives revenue growth and deeply resonates with their needs.

    On Amplify Your Success Podcast episode 383, Mellissa and Melanie delve into the art of quiz creation to attract and engage ideal clients. They discuss the power of archetype quizzes in creating a personal connection and establishing trust, as well as the pitfalls of using scored quizzes too early in the sales funnel. Mellissa shares her unique approach to quiz creation, emphasizing the need to make quiz takers feel seen and understood. The episode also touches on the value of tailoring messaging to different personality types and avoiding negative labels. If you're ready to transform the way you attract clients through compassionate, value-driven engagement, this episode is a must-listen.

    Let Mellissa and Melanie guide you through the process of leveraging compassionate conversations and valuable content to not only attract ideal clients but also deeply understand and connect with them. Discover the secrets behind creating a compelling quiz experience and learn how to incorporate personalized follow-up communication based on quiz taker archetypes to build trust and foster client relationships. Gain actionable insights and strategies to revolutionize your client attraction approach and experience a transformation in your business that goes beyond traditional lead generation methods. If you're looking to amplify your success by creating meaningful connections, don't miss this episode.



    Key Takeaways:

    00:00 Optimize guest appearances for maximum client attraction.

    05:49 Choosing lead magnets for client relationship and sales.

    06:51 Quiz creation that boosts opt-in rates, ebooks are tired.

    11:21 Analytical quizzes should come later in funnel.

    13:42 Create archetype magic mirror quiz to understand clients.

    16:45 Inquiring about identifying ideal clients by stage.

    22:29 Authentic authority essential for standing out.

    24:27 Short quiz results should evoke compassion, trust.

    29:37 Skip email opt-in, get full report. Take genius assessment for intuitive types.

    32:19 Embracing magical, inspiring conversations with intuitive peers.

    35:53 Embracing expertise and accountability in business growth.

    Resources Mentioned in This Episode:

    • Discover your Deepest Gift by answering 7 fun questions in Mellissa’s Soul Gift Quiz https://channelyourgenius.com/quiz/
    • Download Melanie’s FREE Scorecard, 17 Mistakes Guest Experts Make that Cost Them The Lead & Client https://melaniebenson.com/scorecard/
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    40 mins
  • Episode 382: How To Win Clients Willing to Invest $3k+ to Work With You
    Apr 8 2024

    Ever wondered what it takes to attract clients who are not only willing but excited to invest $3k or more to work with you? Successfully selling high ticket offers is way more than just raising your rates. To attract and enroll 4-5 figure offers with ease, you’ll need a ‘Heck Yes’ offer that is so aligned with what your ideal clients need it literally sells itself.

    In Amplify Your Success Podcast episode 382, I uncover the key elements that will help you attract these high-ticket clients who are eager to invest in the solution you offer. Drawing from real-life experiences and insights from successful case studies, you’ll discover the three crucial components that can make or break the process of enrolling people into your 4-5 figure offers.

    A successful sale starts with your marketing and messaging – but also requires mastering the art of zero friction selling. This episode provides a proven roadmap for experts, thought leaders, and service professionals ready to elevate their business to the next level.

    I’ll give you a sneak peek into my ‘Heck Yes’ offer optimization day from the $100k Authority Accelerator, where I guide you through the process of not just increasing your rates, but also delivering exceptional value that justifies those rates. You’ll learn how to position and sell the value of your work, focusing on the client's desired results rather than the process.

    Additionally, I dive into the essential skill of selling masterfully with confidence and courage, empowering you to make a stand for your clients and guide them through their fears and limiting beliefs.


    Key Takeaways:

    • 02:25 Why high ticket is often easier to sell than $100 - $500 offers

    • 04:01 An example of how to bomb a high-ticket offer with a perfect client who really wants to buy from you

    • 07:13 The role my podcast plays in nurturing potential clients (and literally pre-selling them on working with me!)

    • 09:18 How messaging, expert positioning and consistent visibility can help you win high-ticket clients

    • 11:11 The Trust-Tsunami and why this can be an amazing visibility advantage for you.

    • 13:00 The value positioning shift that helped my client almost triple his six figure business – to his same client base.

    • 14:17 What zero-friction selling is and why it’s essential to enroll high-ticket clients.

    Resources Mentioned in This Episode:

    • The Million-Dollar Authority Framework at https://melaniebenson.com/framework

    • $100k Authority Accelerator 12 week program for experts ready to add another 6 figures as an in demand authority
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    18 mins

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