Authority positioning is a brand strategy that can confer credibility and influence. When someone is perceived as an authority in a particular field, their opinions and advice are more likely to be trusted and followed. Additionally, being an authority can open up opportunities for leadership and provide helpful decision-making cues.

If your market is crowded, an effective technique to stand out amongst a sea of “sameness” of offers is using your authority levers. When other influencers are seeking speakers or collaboration, they search for other influential experts. When a potential client is looking for someone to solve their problems, they tend to choose those with the highest authority.

Authority positioning can provide you a massive advantage.

On episode 320 of Amplify Your Success Podcast, discover five valuable reasons to leverage your authority to gain a competitive advantage in your market.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

Takeaways

• [3:57] Authority gives you a competitive advantage, similar to how being an author gives you instant credibility in the mind of your audience.
• [5:55] Credibility as a buying lever, especially in a crowded market, that leads to an increase in sales.
• [7:44] The importance of specification and distinguishing yourself for a buyer.
• [10:18] Leveraging your authority helps you build an influential network.
• [12:38] How raising your influence leads to more organically generated visibility opportunities.
• [15:25] Announcement about my upcoming Authority Accelerator event.

Resources Mentioned in This Episode:

• 2023 IGNITE Mastermind
• Authority Accelerator Event

As a business owner, coach, consultant or service provider, financial abundance is your responsibility. Often, entrepreneurs quickly discover that they have money patterns that cause them to overspend, under-invest and experience a constant struggle with achieving their financial goals.

Money is often directly correlated to your subconscious beliefs, and in order to break unhealthy financial growth habits you’ll need to level up your mindfulness.

On Amplify Your Success Podcast episode 319, Leisa Peterson, author of The Mindful Millionaire, joins me to reveal her insights around creating sustainable wealth through shifting your internal beliefs and habits.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

• [4:14] What the connection is between mindfulness and our ability to create financial abundance.
• [7:44] Why how you feel about money has a significant impact over how much you can attract and have in your life or business.
• [11:58] The connection between Maslow’s Hierarchy of Needs, our chakra system, beliefs and our patterns around money.
• [17:00] Two very common money fears entrepreneurs and business leaders face.
• [20:47] Leisa’s take on “feel the fear and do it anyway” – her answer might surprise you.
• [24:33] Practical strategies to feel more confident around money and creating financial abundance.
• [30:42] Leisa reveals a very challenging moment “on-air” and how she handled her host getting triggered during a live interview.
  
  

Leisa Peterson is a business growth strategist, money specialist and author of The Mindful Millionaire.

She helps inspired business owners become game-changers in their field and achieve million dollar breakthroughs in their business. She does this by interweaving mindfulness tools into how she teaches her clients about building their “one-to-many” businesses.

Noted in Forbes as one of 10 Women Driving Growth in Wealth Management and Investing, Leisa has appeared on Gaia Media Network and in The Wall Street Journal, FastCompany, The Week, Huffington Post and has been featured on many podcasts and radio shows.s.

• Abundance Activation Gifts: http://www.abundancegift.com/
• Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.

When you are building a business, overwhelm can ebb and flow. But many busy women (and men) are balancing parenting, being a supportive spouse and growing their business. That’s when overwhelm can become debilitating and even impact your emotional well-being.

For many of us, mindfulness practices like meditation, conscious breath and even taking time to just ‘be’ can become a lifeline in the midst of perpetual stress.

On Amplify Your Success Podcast episode 318, Katie Krimitsos joins me to share how meditation and mindfulness helped her manage overwhelm— and became a business as well as sparking a movement.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

• [5:52] Katie shares the story of her big business pivot to teach meditation and mindfulness.
• [12:24] The key strategy behind a podcast being your business’ power marketing strategy.
• [16:22] Katie shares a unique strategy of transforming her meditation podcast episodes into a product in itself.
• [18:04] How being a caregiver, and driving for success can set you up for overwhelm and stress.
• [26:40] What happened when Katie began mindfulness practices (and why it’s become such a powerful part of her life.)
• [41:30] Katie talks about how a bold move to invest in her new business growth paid off.

Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselves and consciously create lives they love. She has 8 podcasts in her network: Meditation for Women, Sleep Meditation for Women, Morning Meditation for Women, Sleep Sounds, Water & Nature Sounds, Ambient Sounds, Daily Affirmations Meditation for Women and Sleep Meditation for Women 3 Hours. She’s a writer at heart, has a soft spot for animals and Mother Nature, loves a good margarita, and treasures the job of raising her two girls.

• Top 10 Most Popular Guided Meditations (for free, with no ads) - https://womensmeditationnetwork.com
• Discover Melanie’s 7 Step Framework to Add Another 6 Figures to Your Business by Leveraging Other People’s Platforms.