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Be Obsessed or Be Average

Written by: Grant Cardone
Narrated by: Grant Cardone
Length: 11 hrs and 4 mins
Categories: Self-Help, Motivational
5 out of 5 stars (377 ratings)

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Publisher's Summary

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.

If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel

You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?

©2016 Grant Cardone (P)2016 Gildan Media LLC
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I’m Obsessed

Love him or hate him, Grant always delivers!! If I can implement even a fraction of the advice given in this book I will be 10x farther ahead.

1 person found this helpful

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Grant Delivers ( but who is surprised by that)

Just by listening to Grant Cardone motivates me and make me reflect on "my" today. I won't forget yesterday's wins but who cares we need to focus on today's wins and how to get them. Thanks

1 person found this helpful

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Necessary

He explains and makes you understand and have a clear vision and clear mindset, understand fears, problems, challenges, and how to overcome all of those. You need to read this, stop reading comments.

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#beobessed definitely changed my perspective

loved it, gonna listen to it again, and tell my boyfriend he's gotta listen to it!! super pumped

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Rags to Riches Story

Grant Cardone can come across as an arrogant, cocky kind of guy but he's confident in him telling his life story; here's where I was; this is what I did; this is where I am; you can do it too. His "in-your-face" style comes as coach who wants you to maximize your potential instead of settling for good-enough.
He does admit that when he's telling of his accomplishments it may sound like he bragging, but he also admits he set out a goal, was fixated on completing said goal and once he had done it, on to the next goal.
Don't quit. Go For it.

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Must read for all who want more than just average!

Grant Cardone is reading it!!! Amazing personal touches and after this I'm convinced every author should read their books! They would get their message across so much better and this book is a witness to that 😊 Highly recommend to everyone, it will give you clarity and confirm being obsessed with the right things is a good thing! Don't aim to be just normal, aim higher! The world needs you!!!!

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GC is off the hook good !

will change your life, dont buy this if you're not ready for radical life betterment

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Wake up call

Great book. Almost a bit neurotic, but it seems we need to be that way to keep moving forward to achieving what we want...... there are typically not enough people in our own circle that push us forward. Keep GC close in your ear to keep yourself on track.

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Grant is a $#%^! animal!!

long, repetitive at times, funny, amazing and totally worth it! Don't think about, just lock in and enjoy it.

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Couldn't finish the book

If you want to save yourself some time and money just look this guy up on Youtube. Same value, lower cost in regards to time and money.

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  • Danni
  • 2016-12-05

Lots of intense emotion without much helpful advice.

While the author is certainly animated and has a lot to say, his advice could have been condensed into three chapters at most. The advice is vague, but passionately delivered, so you will feel pumped about gaining success and money but not really know how to go about it. It will help you slightly shift your mindset if you are poverty-focused.

The explanation of how to become obsessed is basic: force yourself, learn as much as you can, don't make excuses. Be selfish with your motivation and embrace being a control freak (in a good way). "Obsessed" sounds so intense, powerful, and borderline crazy or genius. Really he is just describing focus. Yes, what it comes down to is getting focused and driven. This isn't new insight for most people.

There is SO much filler in this book that I am surprised that it is so highly rated. By filler I mean piles of segments similar to "You have to be 100%!!! Don't be lazy!!! Don't ever be satisfied!!! Get aggressive!!! Take risks!!! Get outside of your comfort zone!!!! My wife is awesome!!!! Don't think about lack! Love moneeeeyyy! Get that cash!! I got a jet!!!!!

Really, his wife does seem cool. :)

So again, some good (unoriginal) content, more hype and filler. Maybe a 40/60 split.

Warning: listening to this is like listening to a 4hr+ late night OxyClean infomercial/cliche used car commercial. That's the tone... no joke.

146 people found this helpful

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  • Amazon Customer
  • 2018-08-01

Don’t do it

Just realized he’s a salesman yelling BE OBSESSED over and over again followed by AND BUY MORE OF MY WORTHLESS SHIT THAT I GOT TO SAY BECAUSE OF THE FAME I BOUGHT ON YOUTUBE ADS.

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  • First Trillionaire
  • 2016-11-28

love the guy. this is just 10x with a new name

Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.

80 people found this helpful

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  • Brian
  • 2016-12-07

Thank you Uncle G!

This book opens the mental road blocks. letting you become obsessed with your passion in life. Share with everyone it will change your life and those who read it!

7 people found this helpful

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  • William A. Polinsky
  • 2016-12-20

10X with a new cover

What could have made this a 4 or 5-star listening experience for you?

If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.

Has Be Obsessed or Be Average turned you off from other books in this genre?

No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.

Who would you have cast as narrator instead of Grant Cardone?

He was a fine narrator

Any additional comments?

Repeated concepts that were already presented in his previous books.

62 people found this helpful

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  • Zeb Nelson
  • 2016-12-07

Did not disappoint!!

Amazing!! Grant definitely gives a lot of tough love in this book when it comes to actually doing BIG things. I found myself laughing a lot and thinking OMG did he just say that?! Yes. He. Did.

Exactly what I needed to get out of my rut. Time to go #beobsessed ✌🏼️

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  • Gillian
  • 2016-10-13

Money? Yes. Full Life? Not quiiiiite....

Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...

116 people found this helpful

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  • Ryan
  • 2016-10-25

A good message, turned sales pitch

I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist

40 people found this helpful

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  • Amazon Customer
  • 2019-05-17

Annoying voice and unconvincing story

I would have rather read it on paper than have to listen to his voice

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  • Zhe Du
  • 2018-07-16

All-Over-The-Place Rant

If you want to hear some full of fluff type of rant then this book is for you. To be honest, this book doesn’t event get me excited. All the poorly organized rant just makes me question the validity of author’s words. No real value from this book.

3 people found this helpful

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  • Olivier Medeiros
  • 2020-06-04

Philosophie intéressante

Je trouve que Grant Cardone a une philosophie très intéressante et conquérante mais il a un peu trop un esprit commercial, ce qui n'est pas vraiment mon cas. Je trouve également que le fait de ne jamais être satisfait peut nous amener à notre perte car je trouve important d'être reconnaissant de ce que l'on a et des petites choses de la vie.
Ce livre est donc très intéressant si l'on a un projet en tête car il nous donne envie de nous lancer mais je pense que les pensées de l'auteur sont assez extrêmes et peuvent mener à notre perte pour les personnes ayant un tempérament assez obssesionnel comme moi.

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  • Vally
  • 2019-12-05

BOBA

c'était un livre très intéressant motivant. je ne sais pas ce que ça donne en format papier mets la voix de l'orateur est excellente

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  • Coinmunity
  • 2019-11-22

Best book ever on real life changing lesson for you and especially your business !!

This guy is massive !! Authentic and don’t care about anything but being obsessed with your success in every part of your life.
You need to read it at all cost to elevate your game!

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  • Anonymous User
  • 2019-01-24

Incroyable

Un livre absolument extraordinaire sur l'art de dominer , vendre et construire un empire !

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  • Yannick
  • 2018-04-20

BOBA

Infinite number of gems, actions to take and crusty-inspiring stories. UNCLE G at his finest!
2 time I read it, and have been blew by the amount of info that I didn't process the 1st time.
I'm gonna study, crush, squeeze that organic content to integrate it's principles to my lifestyle.
Life-mindset-shifting book!!!