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  • Be Obsessed or Be Average

  • Written by: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 11 hrs and 4 mins
  • 4.8 out of 5 stars (568 ratings)

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Publisher's Summary

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.

If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel

You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?

©2016 Grant Cardone (P)2016 Gildan Media LLC

What listeners say about Be Obsessed or Be Average

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Must read for all who want more than just average!

Grant Cardone is reading it!!! Amazing personal touches and after this I'm convinced every author should read their books! They would get their message across so much better and this book is a witness to that 😊 Highly recommend to everyone, it will give you clarity and confirm being obsessed with the right things is a good thing! Don't aim to be just normal, aim higher! The world needs you!!!!

1 person found this helpful

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I’m Obsessed

Love him or hate him, Grant always delivers!! If I can implement even a fraction of the advice given in this book I will be 10x farther ahead.

1 person found this helpful

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    2 out of 5 stars

energy yes, content no

I had to skip chapters and chapters. He does have energy but he mainly toots his own horn.

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Grant Delivers ( but who is surprised by that)

Just by listening to Grant Cardone motivates me and make me reflect on "my" today. I won't forget yesterday's wins but who cares we need to focus on today's wins and how to get them. Thanks

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Great read

Love the fact that Grant reads it; makes it more real.
For best results, read more than once

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A bit too much

He brings himself up a bit too much and goes a bit too far personally which I didn’t find valuable but a bit cynical perspective. He advertises a bit too much rather than storytell.

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BOOBA

booba ! I am obsessed and refuse an average life. am obsessed and refuse an average life. am obsessed and refuse an average life.

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Great

More than Great
I mean it
Grant you the Man
BOBA until I die
Lets roll

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Life Changing!!!

If you’re looking for a book that will change your life, change your think and change your concept of success. This is the book, this book and all of Grants products will give you the full conceptual understanding of just how absolutely necessary it is to be successful areas in all areas of your life!

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My Boss’s Recommendation

I’m obsessed! He’s real in his message and inspiring in direction. I’m getting all the people I care about this book for Christmas!

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  • Danni
  • 2016-12-05

Lots of intense emotion without much helpful advice.

While the author is certainly animated and has a lot to say, his advice could have been condensed into three chapters at most. The advice is vague, but passionately delivered, so you will feel pumped about gaining success and money but not really know how to go about it. It will help you slightly shift your mindset if you are poverty-focused.

The explanation of how to become obsessed is basic: force yourself, learn as much as you can, don't make excuses. Be selfish with your motivation and embrace being a control freak (in a good way). "Obsessed" sounds so intense, powerful, and borderline crazy or genius. Really he is just describing focus. Yes, what it comes down to is getting focused and driven. This isn't new insight for most people.

There is SO much filler in this book that I am surprised that it is so highly rated. By filler I mean piles of segments similar to "You have to be 100%!!! Don't be lazy!!! Don't ever be satisfied!!! Get aggressive!!! Take risks!!! Get outside of your comfort zone!!!! My wife is awesome!!!! Don't think about lack! Love moneeeeyyy! Get that cash!! I got a jet!!!!!

Really, his wife does seem cool. :)

So again, some good (unoriginal) content, more hype and filler. Maybe a 40/60 split.

Warning: listening to this is like listening to a 4hr+ late night OxyClean infomercial/cliche used car commercial. That's the tone... no joke.

193 people found this helpful

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  • Gillian
  • 2016-10-13

Money? Yes. Full Life? Not quiiiiite....

Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...

120 people found this helpful

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  • First Trillionaire
  • 2016-11-28

love the guy. this is just 10x with a new name

Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.

92 people found this helpful

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  • William A. Polinsky
  • 2016-12-20

10X with a new cover

What could have made this a 4 or 5-star listening experience for you?

If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.

Has Be Obsessed or Be Average turned you off from other books in this genre?

No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.

Who would you have cast as narrator instead of Grant Cardone?

He was a fine narrator

Any additional comments?

Repeated concepts that were already presented in his previous books.

70 people found this helpful

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  • Smmn
  • 2018-08-01

Don’t do it

Just realized he’s a salesman yelling BE OBSESSED over and over again followed by AND BUY MORE OF MY WORTHLESS SHIT THAT I GOT TO SAY BECAUSE OF THE FAME I BOUGHT ON YOUTUBE ADS.

47 people found this helpful

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  • Ryan
  • 2016-10-25

A good message, turned sales pitch

I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist

43 people found this helpful

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  • jeff clarke
  • 2016-10-16

more of the same

I was hoping for something new. just another chance for Grant to repeat same stuff from other books and programs.

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  • Vintila Bogdan
  • 2016-10-20

Excellent but drop your ego at the door, please!

Any additional comments?

Well, what can I say...I loved it. This guy really knows how to motivate, push, pull, kick around...the works. Before this I listened to a Larry Winget book, and I taught he was tough and yelled a lot...well, Mr. Cardone is one notch further.

But you must be aware that the guy has a tendency to exaggerate and he does it from start to finish...or maybe it's just me being soft now. I definitely need to listen to it again and again over the years and see how I find it.

But the key point is that the book leaves you motivate IF you drop your ego and be truthful to yourself. Admit where you dropped your dreams just because you found a reason or actually looked for one, and listen to the guy.

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  • Amazon Customer
  • 2019-05-17

Annoying voice and unconvincing story

I would have rather read it on paper than have to listen to his voice

20 people found this helpful

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  • none
  • 2016-12-09

Best book ever!!!

Stop drinking energy drinks just read this book. It will take you to the next level.

20 people found this helpful

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  • Anonymous User
  • 2022-08-24

Light your flame of obsession

I am obsessed and I refuse to have an average life. Thank you Grant Cardone #beobsessed

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  • Jonny Bigoud
  • 2021-03-23

A must to get free from limiting average thinking

As usual, Grant Cardone gives us a gem for a new profitable life ! A must !

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  • Olivier Medeiros
  • 2020-06-04

Philosophie intéressante

Je trouve que Grant Cardone a une philosophie très intéressante et conquérante mais il a un peu trop un esprit commercial, ce qui n'est pas vraiment mon cas. Je trouve également que le fait de ne jamais être satisfait peut nous amener à notre perte car je trouve important d'être reconnaissant de ce que l'on a et des petites choses de la vie.
Ce livre est donc très intéressant si l'on a un projet en tête car il nous donne envie de nous lancer mais je pense que les pensées de l'auteur sont assez extrêmes et peuvent mener à notre perte pour les personnes ayant un tempérament assez obssesionnel comme moi.

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  • Vally
  • 2019-12-05

BOBA

c'était un livre très intéressant motivant. je ne sais pas ce que ça donne en format papier mets la voix de l'orateur est excellente

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  • Coinmunity
  • 2019-11-22

Best book ever on real life changing lesson for you and especially your business !!

This guy is massive !! Authentic and don’t care about anything but being obsessed with your success in every part of your life.
You need to read it at all cost to elevate your game!

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  • Anonymous User
  • 2019-01-24

Incroyable

Un livre absolument extraordinaire sur l'art de dominer , vendre et construire un empire !

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  • Yannick
  • 2018-04-20

BOBA

Infinite number of gems, actions to take and crusty-inspiring stories. UNCLE G at his finest!
2 time I read it, and have been blew by the amount of info that I didn't process the 1st time.
I'm gonna study, crush, squeeze that organic content to integrate it's principles to my lifestyle.
Life-mindset-shifting book!!!