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Be Obsessed or Be Average

Written by: Grant Cardone
Narrated by: Grant Cardone
Length: 11 hrs and 4 mins
5 out of 5 stars (161 ratings)
Price: CDN$ 26.33
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Publisher's Summary

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.

If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel

You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?

©2016 Grant Cardone (P)2016 Gildan Media LLC

What members say

Average Customer Ratings

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Grant Delivers ( but who is surprised by that)

Just by listening to Grant Cardone motivates me and make me reflect on "my" today. I won't forget yesterday's wins but who cares we need to focus on today's wins and how to get them. Thanks

1 of 1 people found this review helpful

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I am obsessed and refuse to live an average life!

This book is AMAZING!! HUGE value in this and extremely motivating and clarifying!! I HIGHLY recommend this book and will seek more of GC’s information!

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awesome

Grant is right on the money in this book . his energy and his calling a spade a spade is refreshing. Tnx Grant ! now back to work !!

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Borderline Narcissism

I started this audio book hoping to learn and motivate myself but struggled to finish it due to its shallow story and borderline narcissism.
The author basically makes you feel why he is such a great salesperson/leader and everything that he touches turns to gold because he is driven.
Forget the psychology and understanding behind this book, this is more "I am successful because I have always been awesome" kind of book.
Do not waste your credit.

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great listen

good information, really enjoy Grants no bs stories and explanations

highly recommend this audiobook to anyone interested in getting better

  • Overall
    2 out of 5 stars

energy yes, content no

I had to skip chapters and chapters. He does have energy but he mainly toots his own horn.

1 of 2 people found this review helpful

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Obsessed!

I absolutely LOVE Grant Cardone and his straight forward ways. He's a little rough around the edges but he's not a bullshitter! He brings reality to people who want to dream big and climb higher. #Audible1

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    5 out of 5 stars

Amazing!

Grant Cardone nailed it again with this book. It inspired me and motivated me to channel my obsessions and kill it in the world. Be obsessed or be average!
#Audible1

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Uncle GC hitting the homerun as always

The way to connect with your full potential is to get familiar with this book and study it

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thank you 10X time

thanks you 10X time I realy appreciate the content. Now let move to 10X action.

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  • Stephanie Danielle Hanson
  • 2016-12-05

Lots of intense emotion without much helpful advice.

While the author is certainly animated and has a lot to say, his advice could have been condensed into three chapters at most. The advice is vague, but passionately delivered, so you will feel pumped about gaining success and money but not really know how to go about it. It will help you slightly shift your mindset if you are poverty-focused.

The explanation of how to become obsessed is basic: force yourself, learn as much as you can, don't make excuses. Be selfish with your motivation and embrace being a control freak (in a good way). "Obsessed" sounds so intense, powerful, and borderline crazy or genius. Really he is just describing focus. Yes, what it comes down to is getting focused and driven. This isn't new insight for most people.

There is SO much filler in this book that I am surprised that it is so highly rated. By filler I mean piles of segments similar to "You have to be 100%!!! Don't be lazy!!! Don't ever be satisfied!!! Get aggressive!!! Take risks!!! Get outside of your comfort zone!!!! My wife is awesome!!!! Don't think about lack! Love moneeeeyyy! Get that cash!! I got a jet!!!!!

Really, his wife does seem cool. :)

So again, some good (unoriginal) content, more hype and filler. Maybe a 40/60 split.

Warning: listening to this is like listening to a 4hr+ late night OxyClean infomercial/cliche used car commercial. That's the tone... no joke.

82 of 87 people found this review helpful

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  • First Trillionaire
  • 2016-11-28

love the guy. this is just 10x with a new name

Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.

52 of 59 people found this review helpful

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  • William A. Polinsky
  • Cicero, NY
  • 2016-12-20

10X with a new cover

What could have made this a 4 or 5-star listening experience for you?

If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.

Has Be Obsessed or Be Average turned you off from other books in this genre?

No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.

Who would you have cast as narrator instead of Grant Cardone?

He was a fine narrator

Any additional comments?

Repeated concepts that were already presented in his previous books.

50 of 58 people found this review helpful

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  • Gillian
  • Austin, TX, United States
  • 2016-10-13

Money? Yes. Full Life? Not quiiiiite....

Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...

108 of 132 people found this review helpful

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  • Ryan
  • 2016-10-25

A good message, turned sales pitch

I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist

38 of 46 people found this review helpful

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  • Zeb Nelson
  • 2016-12-07

Did not disappoint!!

Amazing!! Grant definitely gives a lot of tough love in this book when it comes to actually doing BIG things. I found myself laughing a lot and thinking OMG did he just say that?! Yes. He. Did.

Exactly what I needed to get out of my rut. Time to go #beobsessed ✌🏼️

2 of 2 people found this review helpful

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  • none
  • 2016-12-09

Best book ever!!!

Stop drinking energy drinks just read this book. It will take you to the next level.

18 of 24 people found this review helpful

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  • Scott
  • 2016-12-13

Awoke my giant!

This book awoke the sleeping giant inside. As a realtor I had slacked. I had became average. Before I had even finished the book I've probably profited $30,000-$40,000.

Now I'm obsessed and it feels sooooo good. When you know your destined for more being average kills you a little every day inside. Being obsessed feels like I've been saved!

12 of 17 people found this review helpful

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  • Brian
  • 2016-12-07

Thank you Uncle G!

This book opens the mental road blocks. letting you become obsessed with your passion in life. Share with everyone it will change your life and those who read it!

1 of 1 people found this review helpful

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  • Robert Freeman
  • 2016-11-29

YWS/YES DIRECTOR OF OPERATIONS FOR DALLY

Would you listen to Be Obsessed or Be Average again? Why?

Yes. Because so much of the information Grant shared with me is exactly what I needed to hear. I want it to soak into my mind and heart so I can pursue my dreams.

What did you like best about this story?

Grant did not give a shit about how he spoke and he spoke what most people feel inside including myself.

Have you listened to any of Grant Cardone’s other performances before? How does this one compare?

No but I just got the 10X download so that is next after I listen to this one more time.

What’s an idea from the book that you will remember?

Become a beast. Don't be average. Surround myself with other people that want what I want.

Any additional comments?

I work with my business partner Dally and he turned me on to this book and audible. I look forward to meeting Grant in the future.

1 of 1 people found this review helpful

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  • Anonymous User
  • 2019-01-24

Incroyable

Un livre absolument extraordinaire sur l'art de dominer , vendre et construire un empire !

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  • Yannick
  • 2018-04-20

BOBA

Infinite number of gems, actions to take and crusty-inspiring stories. UNCLE G at his finest!
2 time I read it, and have been blew by the amount of info that I didn't process the 1st time.
I'm gonna study, crush, squeeze that organic content to integrate it's principles to my lifestyle.
Life-mindset-shifting book!!!