Listen free for 30 days
-
Death to All Sacred Cows
- How Successful Businesses Put the Old Rules Out to Pasture
- Narrated by: Johnny Heller
- Length: 4 hrs and 10 mins
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wish list failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Death to All Sacred Cows
Narrated by:
Johnny Heller
Buy Now for $13.35
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Publisher's Summary
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.
Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.
Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.
Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.
Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.
Internal Competition Leads to Better Results. BANG. It only leads to resentment.
Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:
In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
©2007 Death To All Sacred Cows Enterprises, LLC (P)2008 Tantor