Made to Stick
Why Some Ideas Survive and Others Die
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Made to Stick
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Narrateur(s):
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Charles Kahlenberg
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Auteur(s):
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Chip Heath
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Dan Heath
À propos de cet audio
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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Ce que les critiques en disent
“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
Ce que les auditeurs disent de Made to Stick
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global4 out of 5 stars
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Performance5 out of 5 stars
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Histoire4 out of 5 stars
- Laura
- 2021-07-23
Very tangible and easy to apply
As I progressed in this book everything nicely built on the previous. Story’s stick, and this one is full of them!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Michael Weisnagel
- 2020-03-19
It Stuck!
Great read/listen about how to build your messaging so that your audience will remember it and act on it.
Thanks for bringing this to the world.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 2018-11-30
Great Ideas !
There is so much goodness in the book, I will have to go through it several times to truly grasp and put into practice the lessons that Chip and Dan have to offer.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Rob St.George
- 2018-09-17
Excellent for business development
Made To Stick is one of the best books from the Heath Brothers. I found it particularly useful for business development and sales concepts. Highly recommended! #audible1
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Au global4 out of 5 stars
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Performance5 out of 5 stars
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Histoire4 out of 5 stars
- Dale
- 2022-10-14
a classic that holds up
Well worth the read for interest or to improve your work prospects. I learned a bunch
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon User
- 2019-01-05
Chip & Dan Heath, the world's best authors.
I've read several books (by these authors) in the past few years, and unlike with most nonfiction work, I can remember each detail vividly. Their examples are so visual and easy to follow. Their messages certainly always stick!
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 2022-11-04
Saved to listen to again
I need to figure out how to think this way in every situation. Very practical and thought provoking.
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Au global3 out of 5 stars
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Performance3 out of 5 stars
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Histoire3 out of 5 stars
- Par
- 2021-06-22
too much fluff
it could have been shorter and consise.. too many elaborate examples .. had to skip certain sections
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1 personne a trouvé cela utile
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Au global3 out of 5 stars
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Performance4 out of 5 stars
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Histoire4 out of 5 stars
- Susan
- 2020-03-19
Worthy
This is a solid listen however the sentiments in each chapter are a little repetitive. I found the content fully worthy of listening and great story telling.
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