Page de couverture de Permission Marketing

Permission Marketing

Turning Strangers into Friends, and Friends into Customers

 Aperçu
Essayer pour 0,00 $
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Permission Marketing

Auteur(s): Seth Godin
Narrateur(s): Seth Godin
Essayer pour 0,00 $

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 14,81 $

Acheter pour 14,81 $

À propos de cet audio

 The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc. Comportement des consommateurs et étude de marché Marketing Marketing et ventes Réussite personnelle
Tout
Les plus pertinents
The studies are outdated but there is some key practices that are timeless, if you are looking for a book that tells you exactly what to do, I recommend you keep looking.

Outdated but useful

Un problème est survenu. Veuillez réessayer dans quelques minutes.
Jam packed full of nuggets and takeaways. I will be listening to this book again and again.
Sentence Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
Jeffrey (Jeff) C. Marr Keynote Speaker / Business Consultant

Jam packed full of nuggets and takeaways

Un problème est survenu. Veuillez réessayer dans quelques minutes.