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Permission Marketing

Written by: Seth Godin
Narrated by: Seth Godin
Length: 2 hrs and 1 min
4.5 out of 5 stars (6 ratings)

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Publisher's Summary

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.
©1999 by Seth Godin, All Rights Reserved (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

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  • Overall
    2 out of 5 stars
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    1 out of 5 stars
  • Kristin
  • 2016-11-27

Out Dated

AOL. Palm pilots and saying the internet will never be like TV. Need I say more? This books needs a 2.0 version, serious revisions and a drastic update. Not worth the 1 credit.

6 of 6 people found this review helpful

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  • Amazon Customer
  • 2011-12-10

Good concepts but outdated examples

Would you recommend this book to a friend? Why or why not?

Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.

4 of 4 people found this review helpful

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  • M. J. Quinn
  • 2013-04-24

Demystifies Selling

Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

2 of 2 people found this review helpful

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  • Jeff Rodgers
  • 2018-07-04

A Bit Dated, But Still Highly Recommended

You’ll hear references to companies that are no longer around. If you’re young in the tech world, you may not know or understand these companies and why they are being used (Excite, Starfish, and AOL are examples).

STILL, Seth Godin is a genius, and I recommend listening to EVERYTHING he’s ever produced. You WILL ALWAYS LEARN something from listening to Seth.

1 of 1 people found this review helpful

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  • Jazmine
  • 2018-06-17

Foundational for any level marketer!

Wow, I’ve been in social media marketing for 8 years and this book affirmed so much of what has built my success. Godin shares in a simple and structured way anyone can understand.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • Richard
  • 2011-02-16

Sure, this is good, I guess.

Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

1 of 1 people found this review helpful

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  • Al
  • 2009-06-25

Good ideas

I liked it but a little vauge

3 of 4 people found this review helpful

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  • Jonathan Stark
  • 2019-09-21

Still useful 20 years later

Still useful 20 years later. It's shocking how many marketers and business people are still locked in an interruption mindset.

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  • MakikiGirl
  • 2019-06-30

Love Seth Godin But Need Updated Examples

I really do like what little I’ve heard from Seth Godin. But hearing about AOL and Microsoft strategies 18 years ago confused me when I think he meant to wonder or inspire.

I do enjoy his interviews and many of his blog posts so I’ll look for a more current work on this topic by him.

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  • Bradley
  • 2019-04-04

Great actionable ideas

Great ideas, quick listen,
a little out of date but the ideas are more relevant now than ever