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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
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Pre-Suasion
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Yes!
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- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Overall3 out of 5 stars 4
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Performance4 out of 5 stars 2
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Story3 out of 5 stars 2
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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Great work, Alex
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3 out of 5 stars
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- Narrated by: Robert B. Cialdini
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Overall4.5 out of 5 stars 148
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Story4.5 out of 5 stars 118
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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3 out of 5 stars
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Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
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Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
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5 out of 5 stars
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Loved $100M Offers? Then listen to this book
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In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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2 out of 5 stars
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This book is common sense. Don't waste your time.
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For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was only available through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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Great for anyone entering sales!
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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4 out of 5 stars
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damn great information.
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Performance4.5 out of 5 stars 131
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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3 out of 5 stars
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too much fluff
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Overall4.5 out of 5 stars 44
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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4 out of 5 stars
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Great book, terrible audiobook.
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Written by: W. Chan Kim, and others
Publisher's Summary
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
What the critics say
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What listeners love about Pre-Suasion
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
- Curtis S.
- 2018-01-09
informative, but difficult to listen to. Too much
too dense of material. It seems like the write is only concerned with declaring his findings more so than teaching.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Niki Techen
- 2018-09-13
One of the best sales books out there
As always, Robert Cialdini doesn't dissapoint. This book covers so many areas of the psychological steps, one goes through when we're being sold to.
This is a highly recommended read, whether you're on the receiving end of sales (e.g. a buyer), or you're in sales. Robert Cialdini offers explanations in easily digestible portions and with examples that makes it very easy to follow along and even relate to.
And lastly, even if you are not in sales or a professional buyer, this book is still a must read. Learning how we work is always fun, and it can help you in many day-to-day scenarios.
#Audible1
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- CW
- 2018-06-26
Pre-Suasion - Prerequisite
Pre-Suasion is one of the best books I have ever read. It puts many things in perspective. in the right hands, brilliant. With the wrong character, beware. Either way is is good to be aware of these insights.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Erin M.
- 2023-04-10
Great content, hard to follow narrator
I wonder if this was the first read through for the narrator?
It felt like the narrator did not have a good grasp of the content.
I was able to finish and got a lot out of the great content. I did so by trying to emulate the author’s voice in my head, having just listened to another audio book narrated by himself.
Some of the content was similar to Influence the predecessor to this book.
Again, great content, but I can definitely understand why some of the other ratings are saying it’s ramblings or incoherent.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Rob
- 2022-09-12
I regret giving this one a shot
Good luck getting through this book. The reviews are bad and I should have listened. It's a collection or random thoughts and rants that volunteers no useful tactics or instructions. This is not a how to book. Don't waste your time.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Anonymous User
- 2021-11-21
Great book but not the best
The theories behind his finding were interesting but the content of the book didn't pre-suade me.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 2019-10-10
Interesting
Neat concepts in regards to how our brains frame things. Will be implementing some of the concepts in my life
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Laura Augustine
- 2019-02-07
The most enlightened view of persuasion there is
practical, useable advice to help you set the tone to make sales, convince others in your organization and to gain influence, in a way that helps you do good.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Mario Quesada
- 2019-01-12
Excellent research a bit hard to grasp
The contents are very deep and comlex, it's application is not that easy to plan.
I wish for my own lazyness it would have had a graphic or something to structure a marketing plan with this information.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- WestCoastGuy
- 2018-09-18
Excellent book
#Audible1
Excellent book with in-depth techniques to “pre-suade” Author is clear with examples and research to back them up!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- David
- 2017-01-02
Clever and Useful
Any additional comments?
Lots of interesting advice. Here are some of my favorites.
Before asking for a favor, ask them if they consider themselves a helpful person.
The news is not good at telling you what to think. But it's very good at telling you what to think about, and the more you think about something, the more important it will appear to you.
What's focal seems causal.
Men who were previously approached by a woman asking for directions to "Valentine" street, were twice as likely to assist a second woman recover her stolen phone, than men who were asked for directions to "Martin" street.
Expose people to the right idea immediately before making a request:
If we want them to do THIS - do THIS first:
buy expensive chocolates - have them write a number much larger then price
buy French wine - expose them to French music
try untested product - ask if they consider themselves adventurous
select popular item - show them a scary movie
feel warm towards us - hand them a hot drink
be more helpful to us - show photos of people standing close together
be more achievement oriented - show photo of runner winning a race
make careful assessments - show picture of The Thinker
Major Principles of Influence:
Reciprocation (meaningful, unexpected, and customized)
Liking (similar looking, posture, verbal styles, interests)
Social Proof
Authority
Scarcity
Consistency
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201 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dianne
- 2016-09-07
Cialdini's Masterclass!
Where does Pre-Suasion rank among all the audiobooks you’ve listened to so far?
Among the best! Cialdini has distilled his science into a magnum opus. Many years after his seminal book "Influence" he has taken the science of social psychology to a new level.
What was one of the most memorable moments of Pre-Suasion?
His skilled writing presents complex facts in a compelling and memorable way. For instance, when describing what attracts our attention, Cialdini categorizes them as the Sexual, the Threatening, and the Different..... given the acronym that forms, it makes an excellent example of itself. Throughout the book his prose exemplifies the style and power of the communication skills he shares.
Have you listened to any of John Bedford Lloyd’s other performances before? How does this one compare?
Nope but he does a good job of emphasizing the relevant words and as far as I can tell hasn't mispronounced any. Thumbs up!
Any additional comments?
This book is not for beginners, it's a masterclass. Employing arcane psychological concepts like priming, memory biases and manipulation of attention seem intended for professionals and people with a psychology or persuasion background. If you haven't read Cialdini's first book, Influence, along with some basic psychology literature, this book may be hard to understand, or even accept. Reading a detailed breakdown of how to get someone to confess to a crime they didn't commit, or how to manipulate someone into a cult, or how to get a terrorist to defect, is not meant for weak hearts or stomachs.
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71 people found this helpful
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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- Anonymous User
- 2017-04-29
Not very practical
Totally missed my expectations. I think this book is more for people interested in marketing. This book is full of examples "by changing this and that the response rate of consumers increased by 25% etc." I'm not sure how I can make use of this information in my daily work or life unless I create marketing campaigns etc. I get the idea that by preparing people in a positive way we can increase the odds of them responding positively. But I don't think this book gives enough specific examples or advice how to do this in practice. The numerous examples given were not applicable for me. ( I do IT consulting)
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55 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Dan Collins
- 2017-02-23
Control in a World of Manipulation
This book explains why just about every lecture, presentation and other Audible book out there all have the same structure - it seems that everyone is trying to tap into these pre-suasive techniques. And that is why you need to read it. These techniques are powerful and inescapable. Knowing what they are and how they work allow us control over our engagement in a world of manipulation.
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43 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andrew Silberman
- 2016-09-29
He's done it again!
Perhaps there's no need to read the original, classic, "Influence" now that we have an updated and hopefully even more "influential" work from the master in this field. James Altucher conducted an excellent intervie with Cialdini which prompted me to buy the book. Whatever th opposite of "disappointed" is, this book is it. I listened on 1.25x speed which was perfect for me.
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39 people found this helpful
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Overall5 out of 5 stars
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- Marcus A. Harris
- 2016-10-03
A Primer for understanding people
I've never read the authors previous work Influence but this book is amazing, truly a nice primer on applied human psychology, if you've read sales books before you'll notice many of the same themes in any good sales book. This book goes into why clients, patients, or people in general do what they do whereas sales books usually give you platitudes, techniques and stories. It goes over the Consistency and Reciprocity principles as well as others such as Social Proof. Read this book if you're tired of learning people techniques and want an understanding of how the people in your life think.
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28 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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- Sachbir
- 2017-05-10
Educational, but a bit dry
I enjoyed the book as an academic work, as it relies on a lot of studies and scientific approaches. Unfortunately, this approach sacrifices some of the allure similar books may have, and if it's not one's style, they might find it hard to finish. Still, lots of examples from various situations (from business to history) helped to draw me in, and I learned a lot.
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16 people found this helpful
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Overall2 out of 5 stars
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- Isabela
- 2016-10-01
Started out OK, but...
Turned into political propaganda about 1/3 of the way through. Pity. Hoped that social science academics might have matured enough to stick to facts, but they're not quite there yet. Or at least this author isn't.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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- peter
- 2016-10-30
Interesting but one big thing overlooked
Although it is interesting to see what events precede a persuasion, I had a bit of a problem with the discussion of the ethics of it. Sure it helps people arm themselves against trickery, but the author only considers trickery by companies/advertisers who try to sell something to unsuspecting consumers which they do not really want or need.
But he is very enthusiastic about instilling a sense of sacrifice into young people. Sacrifice for the greater good is something to be treasured. It opposes selfish greed. He forgets that in the 20th century alone governments killed 260 million people in world wide democides. All of them were killed by people making sacrifices for the greater good/country/society. None of them are killed by corporations for profit.
This is a typical left view that only profit based organisations who create value for willing customers, who interact on a voluntary basis with employees, customers and capital providers, are evil and the government who has a monopoly on violence, limits that evil and does prevent society from descending into chaos.
The government however gets to persuade the unsuspecting young with their education system with the pledge of allegiance and other patriotic horrors.They influence the young with terror drills and economic lies/lessons. They create the situation Lenin described:
"Give me four years to teach the children and the seed I have sown will never be uprooted."
--Lenin
Who cares if a corporation tries to sell you red wine instead of white wine in the supermarket? We are living in a 1984 world with surveillance and intimidation, a militarized police, war=peace, freedom is slavery and ignorance is strength, slavery like taxation, if you see something say something world, a government which tortures, lies. spies and spends on debts to be payed by the next generation. Who cares about advertisers other than those advertising for war and oppression?
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12 people found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Ryan
- 2017-01-09
not as good as influence...
but some good perspectives to build on influence. Starts strong , struggles to finish with the same energy.
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11 people found this helpful