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Pre-Suasion

Channeling Attention for Change

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Pre-Suasion

Written by: Robert Cialdini Ph.D. Ph.D.
Narrated by: John Bedford Lloyd
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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes). Consumer Behaviour & Market Research Entrepreneurship Management & Leadership Marketing & Sales Negotiating Personal Success Psychology Psychology & Mental Health Small Business & Entrepreneurship Marketing Business Management Marketing Psychology
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The theories behind his finding were interesting but the content of the book didn't pre-suade me.

Great book but not the best

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Very easy to listen and understand. Robert Cialdini delivers again! Influence and persuasion is a really important skill you need to master to progress in life. The book gives a deep understanding of human psychology, sales, and marketing. Strongly recommend for marketers and those who love learning about human behavior. #Audible1

Another Classic from Cialdini!

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Neat concepts in regards to how our brains frame things. Will be implementing some of the concepts in my life

Interesting

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#Audible1
Excellent book with in-depth techniques to “pre-suade” Author is clear with examples and research to back them up!

Excellent book

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Pre-Suasion is one of the best books I have ever read. It puts many things in perspective. in the right hands, brilliant. With the wrong character, beware. Either way is is good to be aware of these insights.

Pre-Suasion - Prerequisite

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