Pre-Suasion
Channeling Attention for Change
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Narrateur(s):
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John Bedford Lloyd
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Auteur(s):
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Robert B. Cialdini
À propos de cet audio
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
©2016 Robert Cialdini (P)2016 Simon & SchusterVous pourriez aussi aimer...
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Ce que les critiques en disent
Another Classic from Cialdini!
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Great book but not the best
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Presuasive
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The most enlightened view of persuasion there is
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Interesting
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Excellent book with in-depth techniques to “pre-suade” Author is clear with examples and research to back them up!
Excellent book
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I wish for my own lazyness it would have had a graphic or something to structure a marketing plan with this information.
Excellent research a bit hard to grasp
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Pre-Suasion - Prerequisite
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This is a highly recommended read, whether you're on the receiving end of sales (e.g. a buyer), or you're in sales. Robert Cialdini offers explanations in easily digestible portions and with examples that makes it very easy to follow along and even relate to.
And lastly, even if you are not in sales or a professional buyer, this book is still a must read. Learning how we work is always fun, and it can help you in many day-to-day scenarios.
#Audible1
One of the best sales books out there
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A truly great listen with awesome content!
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