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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged Audiobook
- Categories: Business & Careers, Small Business & Entrepreneurship
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Publisher's Summary
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
What the critics say
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What listeners say about Pre-Suasion
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Curtis S.
- 2018-01-09
informative, but difficult to listen to. Too much
too dense of material. It seems like the write is only concerned with declaring his findings more so than teaching.
3 people found this helpful
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- Niki Techen
- 2018-09-13
One of the best sales books out there
As always, Robert Cialdini doesn't dissapoint. This book covers so many areas of the psychological steps, one goes through when we're being sold to.
This is a highly recommended read, whether you're on the receiving end of sales (e.g. a buyer), or you're in sales. Robert Cialdini offers explanations in easily digestible portions and with examples that makes it very easy to follow along and even relate to.
And lastly, even if you are not in sales or a professional buyer, this book is still a must read. Learning how we work is always fun, and it can help you in many day-to-day scenarios.
#Audible1
2 people found this helpful
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- CW
- 2018-06-26
Pre-Suasion - Prerequisite
Pre-Suasion is one of the best books I have ever read. It puts many things in perspective. in the right hands, brilliant. With the wrong character, beware. Either way is is good to be aware of these insights.
1 person found this helpful
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- Anonymous User
- 2021-11-21
Great book but not the best
The theories behind his finding were interesting but the content of the book didn't pre-suade me.
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- Amazon Customer
- 2019-10-10
Interesting
Neat concepts in regards to how our brains frame things. Will be implementing some of the concepts in my life
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- Laura Augustine
- 2019-02-07
The most enlightened view of persuasion there is
practical, useable advice to help you set the tone to make sales, convince others in your organization and to gain influence, in a way that helps you do good.
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- Mario Quesada
- 2019-01-12
Excellent research a bit hard to grasp
The contents are very deep and comlex, it's application is not that easy to plan.
I wish for my own lazyness it would have had a graphic or something to structure a marketing plan with this information.
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- WestCoastGuy
- 2018-09-18
Excellent book
#Audible1
Excellent book with in-depth techniques to “pre-suade” Author is clear with examples and research to back them up!
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- MarkSugar306
- 2018-09-18
A truly great listen with awesome content!
This is a great audio book, I can highly recommend it to you! :) #audible1
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- Janara
- 2018-09-17
Another Classic from Cialdini!
Very easy to listen and understand. Robert Cialdini delivers again! Influence and persuasion is a really important skill you need to master to progress in life. The book gives a deep understanding of human psychology, sales, and marketing. Strongly recommend for marketers and those who love learning about human behavior. #Audible1
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- David
- 2017-01-02
Clever and Useful
Any additional comments?
Lots of interesting advice. Here are some of my favorites.
Before asking for a favor, ask them if they consider themselves a helpful person.
The news is not good at telling you what to think. But it's very good at telling you what to think about, and the more you think about something, the more important it will appear to you.
What's focal seems causal.
Men who were previously approached by a woman asking for directions to "Valentine" street, were twice as likely to assist a second woman recover her stolen phone, than men who were asked for directions to "Martin" street.
Expose people to the right idea immediately before making a request:
If we want them to do THIS - do THIS first:
buy expensive chocolates - have them write a number much larger then price
buy French wine - expose them to French music
try untested product - ask if they consider themselves adventurous
select popular item - show them a scary movie
feel warm towards us - hand them a hot drink
be more helpful to us - show photos of people standing close together
be more achievement oriented - show photo of runner winning a race
make careful assessments - show picture of The Thinker
Major Principles of Influence:
Reciprocation (meaningful, unexpected, and customized)
Liking (similar looking, posture, verbal styles, interests)
Social Proof
Authority
Scarcity
Consistency
192 people found this helpful
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- Dan Collins
- 2017-02-23
Control in a World of Manipulation
This book explains why just about every lecture, presentation and other Audible book out there all have the same structure - it seems that everyone is trying to tap into these pre-suasive techniques. And that is why you need to read it. These techniques are powerful and inescapable. Knowing what they are and how they work allow us control over our engagement in a world of manipulation.
41 people found this helpful
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- Dianne
- 2016-09-07
Cialdini's Masterclass!
Where does Pre-Suasion rank among all the audiobooks you’ve listened to so far?
Among the best! Cialdini has distilled his science into a magnum opus. Many years after his seminal book "Influence" he has taken the science of social psychology to a new level.
What was one of the most memorable moments of Pre-Suasion?
His skilled writing presents complex facts in a compelling and memorable way. For instance, when describing what attracts our attention, Cialdini categorizes them as the Sexual, the Threatening, and the Different..... given the acronym that forms, it makes an excellent example of itself. Throughout the book his prose exemplifies the style and power of the communication skills he shares.
Have you listened to any of John Bedford Lloyd’s other performances before? How does this one compare?
Nope but he does a good job of emphasizing the relevant words and as far as I can tell hasn't mispronounced any. Thumbs up!
Any additional comments?
This book is not for beginners, it's a masterclass. Employing arcane psychological concepts like priming, memory biases and manipulation of attention seem intended for professionals and people with a psychology or persuasion background. If you haven't read Cialdini's first book, Influence, along with some basic psychology literature, this book may be hard to understand, or even accept. Reading a detailed breakdown of how to get someone to confess to a crime they didn't commit, or how to manipulate someone into a cult, or how to get a terrorist to defect, is not meant for weak hearts or stomachs.
71 people found this helpful
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- Sachbir
- 2017-05-10
Educational, but a bit dry
I enjoyed the book as an academic work, as it relies on a lot of studies and scientific approaches. Unfortunately, this approach sacrifices some of the allure similar books may have, and if it's not one's style, they might find it hard to finish. Still, lots of examples from various situations (from business to history) helped to draw me in, and I learned a lot.
16 people found this helpful
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- Anonymous User
- 2017-04-29
Not very practical
Totally missed my expectations. I think this book is more for people interested in marketing. This book is full of examples "by changing this and that the response rate of consumers increased by 25% etc." I'm not sure how I can make use of this information in my daily work or life unless I create marketing campaigns etc. I get the idea that by preparing people in a positive way we can increase the odds of them responding positively. But I don't think this book gives enough specific examples or advice how to do this in practice. The numerous examples given were not applicable for me. ( I do IT consulting)
52 people found this helpful
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- Marcus A. Harris
- 2016-10-03
A Primer for understanding people
I've never read the authors previous work Influence but this book is amazing, truly a nice primer on applied human psychology, if you've read sales books before you'll notice many of the same themes in any good sales book. This book goes into why clients, patients, or people in general do what they do whereas sales books usually give you platitudes, techniques and stories. It goes over the Consistency and Reciprocity principles as well as others such as Social Proof. Read this book if you're tired of learning people techniques and want an understanding of how the people in your life think.
28 people found this helpful
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- Andrew Silberman
- 2016-09-29
He's done it again!
Perhaps there's no need to read the original, classic, "Influence" now that we have an updated and hopefully even more "influential" work from the master in this field. James Altucher conducted an excellent intervie with Cialdini which prompted me to buy the book. Whatever th opposite of "disappointed" is, this book is it. I listened on 1.25x speed which was perfect for me.
39 people found this helpful
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- Amazon Customer
- 2017-01-04
Decent Content, DRY narration.
I enjoy the field of social psychology, but the narrator was just so slow and dry I returned this shortly in. I tried to start it several times and just couldn't take it. Almost like the guy from the old eye drop commercials.
11 people found this helpful
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- Sacramento perry's
- 2017-02-05
before asking give. before giving dance
so great to learn how social beings relate and interact. we are fascinating creatures and continue to self learn and reflect hopefully for our betterment
10 people found this helpful
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- Matt
- 2017-01-08
excellent material
Parts are very dry so requires patience but the main lessons are very powerful. I recommend for serious salespeople, marketers and executives.
10 people found this helpful