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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Categories: Business & Careers, Small Business & Entrepreneurship
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Influence
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Great book. Fantastic narrator.
- By Amazon Customer on 2019-10-09
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Win Bigly
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- Written by: Scott Adams
- Narrated by: Scott Adams
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Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs.
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a few issues.
- By amber coombes on 2018-05-28
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Loserthink
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- Narrated by: Scott Adams
- Length: 6 hrs and 58 mins
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From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.
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Scott does it again
- By Amazon Customer on 2020-11-29
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How to Fail at Almost Everything and Still Win Big
- Kind of the Story of My Life
- Written by: Scott Adams
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 48 mins
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Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket.
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Good book, no chapter titles
- By Enkay on 2020-10-12
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Written by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Not audible material
- By Wafic on 2018-12-02
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Influence
- Science and Practice, ePub, 5th Edition
- Written by: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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damn great information.
- By Leading Minds on 2019-06-10
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Influence
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Great book. Fantastic narrator.
- By Amazon Customer on 2019-10-09
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Win Bigly
- Persuasion in a World Where Facts Don't Matter
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- Narrated by: Scott Adams
- Length: 9 hrs and 2 mins
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Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs.
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a few issues.
- By amber coombes on 2018-05-28
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Loserthink
- How Untrained Brains Are Ruining America
- Written by: Scott Adams
- Narrated by: Scott Adams
- Length: 6 hrs and 58 mins
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From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.
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Scott does it again
- By Amazon Customer on 2020-11-29
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How to Fail at Almost Everything and Still Win Big
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- Written by: Scott Adams
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 48 mins
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Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket.
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Good book, no chapter titles
- By Enkay on 2020-10-12
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Yes!
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Not audible material
- By Wafic on 2018-12-02
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Influence
- Science and Practice, ePub, 5th Edition
- Written by: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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damn great information.
- By Leading Minds on 2019-06-10
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Yes! 50 Secrets from the Science of Persuasion
- Written by: Dr. Noah Goldstein, Steve Martin, Dr. Robert B. Cialdini
- Narrated by: Clive Mantle
- Length: 6 hrs and 34 mins
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Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.
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Superb, highly relevant.
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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
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Insightful and practical.
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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It Stuck!
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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The type of reading that can change your life
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- How to Stand Out in a 3-Second World
- Written by: Brendan Kane
- Narrated by: Brendan Kane
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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great story. but many upsell
- By Amazon Customer on 2019-11-03
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With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Best business book ever!
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- Written by: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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best book on selling of all time.
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- You Can't Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
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#Maxout Your Life
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A no-nonsense, step-by-step strategy guide to max out your life and become an elite performer! #Maxout Your Life is for those that are serious about achieving their highest levels of life and evolving into the best version of themselves. Become the ultimate and best version of you. The you that you were born to be.
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Made me work right away
- By Anonymous User on 2020-12-28
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Thinking, Fast and Slow
- Written by: Daniel Kahneman
- Narrated by: Patrick Egan
- Length: 20 hrs and 2 mins
- Unabridged
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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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Very difficult to follow in audio format
- By Amazon Customer on 2017-10-06
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What Every BODY Is Saying
- An Ex-FBI Agent’s Guide to Speed-Reading People
- Written by: Joe Navarro, Marvin Karlins
- Narrated by: Paul Costanzo
- Length: 7 hrs and 19 mins
- Unabridged
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Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.
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Good
- By Jrobinson on 2018-05-24
Publisher's Summary
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
What the critics say
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What listeners say about Pre-Suasion
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Overall
- Curtis S.
- 2018-01-09
informative, but difficult to listen to. Too much
too dense of material. It seems like the write is only concerned with declaring his findings more so than teaching.
2 people found this helpful
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- Niki Techen
- 2018-09-13
One of the best sales books out there
As always, Robert Cialdini doesn't dissapoint. This book covers so many areas of the psychological steps, one goes through when we're being sold to. This is a highly recommended read, whether you're on the receiving end of sales (e.g. a buyer), or you're in sales. Robert Cialdini offers explanations in easily digestible portions and with examples that makes it very easy to follow along and even relate to. And lastly, even if you are not in sales or a professional buyer, this book is still a must read. Learning how we work is always fun, and it can help you in many day-to-day scenarios. #Audible1
1 person found this helpful
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- CW
- 2018-06-26
Pre-Suasion - Prerequisite
Pre-Suasion is one of the best books I have ever read. It puts many things in perspective. in the right hands, brilliant. With the wrong character, beware. Either way is is good to be aware of these insights.
1 person found this helpful
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- Amazon Customer
- 2019-10-10
Interesting
Neat concepts in regards to how our brains frame things. Will be implementing some of the concepts in my life
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- Laura Augustine
- 2019-02-07
The most enlightened view of persuasion there is
practical, useable advice to help you set the tone to make sales, convince others in your organization and to gain influence, in a way that helps you do good.
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- Mario Quesada
- 2019-01-12
Excellent research a bit hard to grasp
The contents are very deep and comlex, it's application is not that easy to plan. I wish for my own lazyness it would have had a graphic or something to structure a marketing plan with this information.
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- WestCoastGuy
- 2018-09-18
Excellent book
#Audible1 Excellent book with in-depth techniques to “pre-suade” Author is clear with examples and research to back them up!
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- Anonymous User
- 2018-09-18
A truly great listen with awesome content!
This is a great audio book, I can highly recommend it to you! :) #audible1
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- Janara
- 2018-09-17
Another Classic from Cialdini!
Very easy to listen and understand. Robert Cialdini delivers again! Influence and persuasion is a really important skill you need to master to progress in life. The book gives a deep understanding of human psychology, sales, and marketing. Strongly recommend for marketers and those who love learning about human behavior. #Audible1
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- Soroush Kimyabayki
- 2017-11-20
I recommend to everyone to listen Pre-Suasion
This is a series of experiments in which observers watched and listened to on daily life, fantastic book. You are going to learn alot
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- David
- 2017-01-02
Clever and Useful
Any additional comments?
Lots of interesting advice. Here are some of my favorites.
Before asking for a favor, ask them if they consider themselves a helpful person.
The news is not good at telling you what to think. But it's very good at telling you what to think about, and the more you think about something, the more important it will appear to you.
What's focal seems causal.
Men who were previously approached by a woman asking for directions to "Valentine" street, were twice as likely to assist a second woman recover her stolen phone, than men who were asked for directions to "Martin" street.
Expose people to the right idea immediately before making a request:
If we want them to do THIS - do THIS first:
buy expensive chocolates - have them write a number much larger then price
buy French wine - expose them to French music
try untested product - ask if they consider themselves adventurous
select popular item - show them a scary movie
feel warm towards us - hand them a hot drink
be more helpful to us - show photos of people standing close together
be more achievement oriented - show photo of runner winning a race
make careful assessments - show picture of The Thinker
Major Principles of Influence:
Reciprocation (meaningful, unexpected, and customized)
Liking (similar looking, posture, verbal styles, interests)
Social Proof
Authority
Scarcity
Consistency
184 people found this helpful
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- Dan Collins
- 2017-02-23
Control in a World of Manipulation
This book explains why just about every lecture, presentation and other Audible book out there all have the same structure - it seems that everyone is trying to tap into these pre-suasive techniques. And that is why you need to read it. These techniques are powerful and inescapable. Knowing what they are and how they work allow us control over our engagement in a world of manipulation.
33 people found this helpful
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- Dubito Ergo Sum
- 2016-09-07
Cialdini's Masterclass!
Where does Pre-Suasion rank among all the audiobooks you’ve listened to so far?
Among the best! Cialdini has distilled his science into a magnum opus. Many years after his seminal book "Influence" he has taken the science of social psychology to a new level.
What was one of the most memorable moments of Pre-Suasion?
His skilled writing presents complex facts in a compelling and memorable way. For instance, when describing what attracts our attention, Cialdini categorizes them as the Sexual, the Threatening, and the Different..... given the acronym that forms, it makes an excellent example of itself. Throughout the book his prose exemplifies the style and power of the communication skills he shares.
Have you listened to any of John Bedford Lloyd’s other performances before? How does this one compare?
Nope but he does a good job of emphasizing the relevant words and as far as I can tell hasn't mispronounced any. Thumbs up!
Any additional comments?
This book is not for beginners, it's a masterclass. Employing arcane psychological concepts like priming, memory biases and manipulation of attention seem intended for professionals and people with a psychology or persuasion background. If you haven't read Cialdini's first book, Influence, along with some basic psychology literature, this book may be hard to understand, or even accept. Reading a detailed breakdown of how to get someone to confess to a crime they didn't commit, or how to manipulate someone into a cult, or how to get a terrorist to defect, is not meant for weak hearts or stomachs.
66 people found this helpful
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- Sachbir
- 2017-05-10
Educational, but a bit dry
I enjoyed the book as an academic work, as it relies on a lot of studies and scientific approaches. Unfortunately, this approach sacrifices some of the allure similar books may have, and if it's not one's style, they might find it hard to finish. Still, lots of examples from various situations (from business to history) helped to draw me in, and I learned a lot.
14 people found this helpful
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- Marcus A. Harris
- 2016-10-03
A Primer for understanding people
I've never read the authors previous work Influence but this book is amazing, truly a nice primer on applied human psychology, if you've read sales books before you'll notice many of the same themes in any good sales book. This book goes into why clients, patients, or people in general do what they do whereas sales books usually give you platitudes, techniques and stories. It goes over the Consistency and Reciprocity principles as well as others such as Social Proof. Read this book if you're tired of learning people techniques and want an understanding of how the people in your life think.
28 people found this helpful
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- Anonymous User
- 2017-04-29
Not very practical
Totally missed my expectations. I think this book is more for people interested in marketing. This book is full of examples "by changing this and that the response rate of consumers increased by 25% etc." I'm not sure how I can make use of this information in my daily work or life unless I create marketing campaigns etc. I get the idea that by preparing people in a positive way we can increase the odds of them responding positively. But I don't think this book gives enough specific examples or advice how to do this in practice. The numerous examples given were not applicable for me. ( I do IT consulting)
49 people found this helpful
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- Andrew Silberman
- 2016-09-29
He's done it again!
Perhaps there's no need to read the original, classic, "Influence" now that we have an updated and hopefully even more "influential" work from the master in this field. James Altucher conducted an excellent intervie with Cialdini which prompted me to buy the book. Whatever th opposite of "disappointed" is, this book is it. I listened on 1.25x speed which was perfect for me.
39 people found this helpful
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- Sacramento perry's
- 2017-02-05
before asking give. before giving dance
so great to learn how social beings relate and interact. we are fascinating creatures and continue to self learn and reflect hopefully for our betterment
10 people found this helpful
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- Amazon Customer
- 2017-01-04
Decent Content, DRY narration.
I enjoy the field of social psychology, but the narrator was just so slow and dry I returned this shortly in. I tried to start it several times and just couldn't take it. Almost like the guy from the old eye drop commercials.
10 people found this helpful
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- Matt
- 2017-01-08
excellent material
Parts are very dry so requires patience but the main lessons are very powerful. I recommend for serious salespeople, marketers and executives.
9 people found this helpful