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Publisher's Summary

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom

What listeners say about Scientific Advertising

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Good use of the *modified Scientific Method

Not entertaining but still very interesting. More of a text book of knowledge and proven experiences that are relevant today.

As a real estate agent, I’ve learned the expensive lessons from wasteful advertising, in print and with internet marketing. Now, I measure, measure, measure for desired results: new motivated home sellers and buyers.

Spend money only on what you can measure results. I do an “A” ad and a “B” ad with a Call-To-Action. I compare results. I keep the best ad and do a revised “B”. I repeat. Again and again, keeping the most effective ad.

*the goal (and many of the steps) remains the same: to discover cause and effect relationships by asking questions, carefully gathering and examining the evidence, and seeing if all the available information can be combined into a logical answer.

https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method

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  • Jenna
  • 2018-11-15

a must-read for agencies and business owners

if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.

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  • Carlos Éder Kanak
  • 2018-05-19

Very interesting

Shows us even through the times, people behavior still are very common, and the strategies we can use are the, course with adaptions according country, city, poeple evolution moment. Very recommended.

2 people found this helpful

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  • Rodney Albert
  • 2020-08-28

Deep psychology

Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.

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  • Anonymous User
  • 2020-04-12

A should read or listen to.

Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.

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  • Tyler
  • 2020-02-05

Classics of Underwriting!

Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.

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  • Allen
  • 2019-02-20

Classic but dry

It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.

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  • Kindle Customer
  • 2022-03-28

One of three Books to save my life

This is one of the best books you can invest in as a future copywriter or someone already in the business. In just two hours, my eyes was opened to psychological techniques I could not find in big money courses.
I will have to keep resisting this book for the rest of my life

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  • John Rubio, DC
  • 2020-10-29

Scientific Advertising

Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.

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  • Faissal Abdallah
  • 2020-09-23

great basis for what makes ads, newsletters

it helps you note that the main ideas of what works before still works nowadays as well

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  • Anonymous User
  • 2020-08-19

Very mediocre performances

The reading speed is ok but the intonational stresses are often inappropriate and put in places where they should not be. They cut phrases and interrupt the logical flow of the text.