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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Categories: Business & Careers, Personal Success
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Written by: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Only book I've ever read multiple times
- By Mike on 2018-02-22
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Ogilvy on Advertising Summary and Analysis
- Written by: Adam Harrison
- Narrated by: Stephen Aulridge Jr.
- Length: 34 mins
- Unabridged
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Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Note: This is a summary and analysis of Ogilvy on Advertising, not the original book.
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good book
- By Ludovic on 2019-10-25
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Written by: Dan S. Kennedy
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
- Unabridged
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- By Gary Glass on 2018-08-12
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Summary: Confessions of an Advertising Man by David Ogilvy
- Written by: Chase Adams
- Narrated by: Kevin Theis
- Length: 38 mins
- Unabridged
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This is an audio summary of the classic book Confessions of an Advertising Man by David Ogilvy, legendary advertising copywriter and businessman.
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The Robert Collier Letter Book
- Written by: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Written by: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
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Only book I've ever read multiple times
- By Mike on 2018-02-22
-
Ogilvy on Advertising Summary and Analysis
- Written by: Adam Harrison
- Narrated by: Stephen Aulridge Jr.
- Length: 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Note: This is a summary and analysis of Ogilvy on Advertising, not the original book.
-
-
good book
- By Ludovic on 2019-10-25
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Written by: Dan S. Kennedy
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
- Unabridged
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Overall
-
Performance
-
Story
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
-
The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- By Gary Glass on 2018-08-12
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Summary: Confessions of an Advertising Man by David Ogilvy
- Written by: Chase Adams
- Narrated by: Kevin Theis
- Length: 38 mins
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Overall
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Performance
-
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This is an audio summary of the classic book Confessions of an Advertising Man by David Ogilvy, legendary advertising copywriter and businessman.
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The Robert Collier Letter Book
- Written by: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
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Overall
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Performance
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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F.U. Money
- Make as Much Money as You Damn Well Want and Live Your LIfe as You Damn Well Please!
- Written by: Dan Lok
- Narrated by: Dan Lok
- Length: 4 hrs and 50 mins
- Unabridged
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Are you tired of the rat race? Do you wish you had more time and more money? Would you like to never work again? If you answered "yes!", then you need to look no further than Dan "The Man" Lok's new book - F.U. Money. In this no-nonsense, no-holds-barred guide, international entrepreneur, best-selling author, and self-made multi-millionaire Dan Lok shows you how to live the lifestyle you really want without having to work or rely on anyone else for money.
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Bad, save your money - one big sales pitch
- By Mark on 2018-02-27
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Written by: Robert W. Bly
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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- How to Attract a Flood of New Customers That Pay, Stay, and Refer
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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- A Step-by-Step StoryBrand Guide for Any Business
- Written by: Donald Miller, Dr. J.J. Peterson
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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Nailed it again Miller!
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- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Great Tactics and Strategies from this audiobook!
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Marketing Rebellion
- The Most Human Company Wins
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- Narrated by: Mark Schaefer
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Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
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An Absolute MUST READ for all marketers
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- You Can't Be Seen Until You Learn to See
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- Narrated by: Seth Godin
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- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
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- Written by: April Dunford
- Narrated by: April Dunford
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
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Influence
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Great book. Fantastic narrator.
- By Amazon Customer on 2019-10-09
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Unlock It
- The Master Key to Wealth, Success, and Significance
- Written by: Dan Lok
- Narrated by: Dan Lok
- Length: 6 hrs and 46 mins
- Unabridged
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In Unlock It, you'll find the strategies and methods Dan used personally to go from being a poor immigrant boy with $150, 000 debt to becoming a global social phenomenon and the leader of the largest virtual closing organization in the world. If you are struggling financially, you'll learn how to develop skills not taught in schools that will increase your income and financial confidence.
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Loved this book!
- By Robin on 2021-02-11
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50 Self-Help Classics to Guide You to Financial Freedom
- Written by: Napoleon Hill, George Samuel Clason, James Allen, and others
- Narrated by: Mark White, James Ellis, Andrew Farell, and others
- Length: 95 hrs and 1 min
- Unabridged
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This Audiobook contains the following works: "The Art of Money Getting: Golden Rules for Making Money" [P.T. Barnum] Starts at Chapter 19, "As a Man Thinketh" [James Allen] Starts at Chapter 40, "The Science of Getting Rich" [Wallace D. Wattles] Starts at Chapter 49, "Morning and Evening Thoughts" [James Allen] Starts at Chapter 67, "The prophet" [Khalil Gibran] Starts at Chapter 131, "Dollars Want Me: The New Road To Opulence" [Henry Harrison Brown] Starts at Chapter 159, "The Art Of War" [Sun Tzu] Starts at Chapter 166.
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For $0.83 cents! Incredible value.
- By Jonathan on 2020-05-13
Publisher's Summary
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.
Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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What listeners say about Scientific Advertising
Reviews - Please select the tabs below to change the source of reviews.
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- Jenna
- 2018-11-15
a must-read for agencies and business owners
if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.
2 people found this helpful
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- Carlos Éder Kanak
- 2018-05-19
Very interesting
Shows us even through the times, people behavior still are very common, and the strategies we can use are the, course with adaptions according country, city, poeple evolution moment. Very recommended.
2 people found this helpful
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- Rodney Albert
- 2020-08-28
Deep psychology
Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.
1 person found this helpful
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- Anonymous User
- 2020-04-12
A should read or listen to.
Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.
1 person found this helpful
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- Tyler
- 2020-02-05
Classics of Underwriting!
Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.
1 person found this helpful
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- Allen
- 2019-02-20
Classic but dry
It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.
1 person found this helpful
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- John Rubio, DC
- 2020-10-29
Scientific Advertising
Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.
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- Faissal Abdallah
- 2020-09-23
great basis for what makes ads, newsletters
it helps you note that the main ideas of what works before still works nowadays as well
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- Ama Mamma
- 2020-02-06
Are you a business owner?
Then why have you not read this book yet? Beginner? You need this book. Seasoned? Then you should have no problem knowing everything in this book, read it!
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- Anonymous User
- 2020-08-19
Very mediocre performances
The reading speed is ok but the intonational stresses are often inappropriate and put in places where they should not be. They cut phrases and interrupt the logical flow of the text.