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Shtick to Business
- What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career
- Narrated by: Peter McGraw
- Length: 6 hrs and 20 mins
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Shtick to Business
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Publisher's Summary
What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw - a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL) - translates the genius and madness of the world's funniest people into powerful prescriptions for professional success.
Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:
- What Bill Murray and Groucho Marx know about career management
- Why Dave Chappelle and Joan Rivers are a blueprint for brand building
- What Tina Fey and Amy Poehler can teach you about leadership and teamwork
- How Jerry Seinfeld's daily rituals made him the wealthiest comic alive
The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills - enhanced creativity, better decision-making, and a marketing mindset - to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.