Stories That Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Narrateur(s):
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Kindra Hall
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Auteur(s):
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Kindra Hall
À propos de cet audio
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
- The Value Story—convince customers they need what you provide.
- The Founder Story—persuade investors and customers your organization is worth the investment.
- The Purpose Story—align and inspire your employees and internal customers.
- The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
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Ce que les critiques en disent
Very interesting and instructional
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Great tools and easy to apply and listen to.
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I will be meeting with my marketing manager to have her listen to this book is well, so we can start formulating an approach to build some stories that we can use in the videos on our website, in our General presentations, and most importantly I believe, in our competitive proposal short listing presentation process.
We have long been ooking for an edge to set us apart in a very small and highly competitive market, & I feel very strongly that we have just found our magic wand.
Kendra, thank you so very much for doing what you had to do to get you to where you are now, in that place where you can deliver the message so I could hear it.
A captivating & compelling story ... About stories
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good, memorable tidbits of storytelling advice
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Great book - inspirational and resourceful
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