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The Catalyst
- How to Change Anyone's Mind
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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This book is common sense. Don't waste your time.
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Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
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Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Written by: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 14
-
Performance4.5 out of 5 stars 12
-
Story4.5 out of 5 stars 12
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
1 out of 5 stars
-
Noncoherent and full of pseudoscience
- By S. Mohsen Amiri on 2020-02-22
Written by: Jonah Berger
-
Contagious
- Why Things Catch On
- Written by: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 187
-
Performance4.5 out of 5 stars 148
-
Story4.5 out of 5 stars 146
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
2 out of 5 stars
-
This book is common sense. Don't waste your time.
- By Lord Patrick on 2021-01-06
Written by: Jonah Berger
-
Collective Illusions
- Conformity, Complicity, and the Science of Why We Make Bad Decisions
- Written by: Todd Rose
- Narrated by: Jay Ben Markson
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
Written by: Todd Rose
-
Upstream
- The Quest to Solve Problems Before They Happen
- Written by: Dan Heath
- Narrated by: Dan Heath
- Length: 7 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 72
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 62
New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?
-
1 out of 5 stars
-
Boring and unoriginal
- By HM on 2022-07-26
Written by: Dan Heath
-
Giftology
- The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
- Written by: John Ruhlin
- Narrated by: Drew Birdseye
- Length: 2 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 42
-
Performance4.5 out of 5 stars 33
-
Story4.5 out of 5 stars 33
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
-
5 out of 5 stars
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Fantastic
- By Shawn Terpstra on 2021-03-26
Written by: John Ruhlin
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 70
-
Performance5 out of 5 stars 55
-
Story5 out of 5 stars 55
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
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Mind-expanding
- By Lenny on 2019-12-15
Written by: Rory Sutherland
Publisher's Summary
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author Good to Great, coauthor Built to Last)
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven’t they changed already? What’s stopping them?"
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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What listeners say about The Catalyst
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 2020-04-27
Good follow up for Influence the book
Good book! Well researched! Very applicable. If you liked the book influence by Robert Cialdinni you would also like this!
1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2020-10-23
Great Book for Understanding People's Decisions
For an audiobook this is a great lesson. If you're interested in understanding why people make decisions I'd recommend this book. You'll enjoy it
One important takeaway I got from this book is that when people are told to do something they often do the opposite. People prefer autonomy and their decision making and don't like to be forced to do something. A better way to get someone to do something you want is to reverse engineer the process. Provide people with information and research about a specific service or product and let them make the decision for themselves. This process does take patience but it does work and avoids alienating an audience.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Jack Shocklee
- 2020-10-02
Was this book written to change my mind from a republican to a democrat?
Great book and learned a lot. The biased left wing ideologies was a turn off. Could have been more impactful if those examples to prove a point weren’t in there. At points, it felt it was a book that was trying to change my mind to change from a republican to a democrat through viewing party principles in a different light. Sure, he used examples that were swaying right wing as well, but the book as a whole came across a bit manipulative during these left wing honoring instances.
9 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Richard Williams
- 2021-03-07
Good book, but where is the Accompanied PDF.
The book is generally good, well narrated and has helpful case studies. But where is the company PDF as referenced several times in the audio?
4 people found this helpful
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Overall2 out of 5 stars
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Performance5 out of 5 stars
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Story2 out of 5 stars
- Amazon Customer
- 2021-02-01
Negative- Pushes Agenda
This book has some good content, but I agree with another reviewer that it pushes a political agenda. I don’t care either way but it was not necessary, felt forced, and created a negative experience. There are better options if you want to learn these concepts. Try Influence by Robert Cialdini.
3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- chris boutte
- 2020-03-11
Amazing as usual from Jonah Berger
Jonah Berger is one of my favorite authors when it comes to analyzing human behavior, so I just had to get this book on launch day. It was fascinating, and I binged it within the first 24 hours.
This book, as well as his others, aren’t just for marketing. It’s easy to see the wide application of these strategies. For me, it helped me figure out ways to help people want to improve their mental health.
3 people found this helpful
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Anonymous User
- 2021-08-17
The book is not what it seems to be!
DON'T WASTE YOUR TIME
The first two chapters of the book are the only ones carrying some value. However the techniques, the methods and the basic concepts are far better explained in "Never split the difference" by Chris Voss and "Influence" by Robert Cialdini. When i got to the middle i realised that i had wasted my money. The goal of this book is to present conservatives as dumb, homophobic racists. There were a lot of political examples in which the possible counter arguments and beliefs of the conservative, whose mind was changed, were not mentioned and he was presented as simply racist and homophobic. If you are wondering whether to buy this book or not i have a advice for you. DON'T BUY IT. All concepts and methods are far better explained and covered in the books that i already recommended ("Never split the difference" by Chris Voss and "Influence" by Robert Cialdini).
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- kareem
- 2020-10-15
A must read for every entrepreneur
Loved it! If your thinking about going into business for yourself this book is a must read.
1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Sekeles
- 2020-07-27
Don't say I don't mind, mind your step, and listen
A basic know-how, for NLP, mindsets and characteristics of the "change". A clear presentation of behavior and decision making principals...
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ty
- 2022-07-01
Absolutely amazing
Completely new understanding of how people change their minds vs how people argue their points. Very valuable.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brad Huebner
- 2022-06-02
It's a good book and I highly recommend it.
It was a bit disappointing to realize that it was a hit piece against conservative views.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Alison Schuback
- 2022-05-01
This was awesome
I really appreciate your understanding writing style. It was so easy to follow!
Thank you
Alison
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Parisien111
- 2020-08-08
Useful, but could be greatly abridged.
Seems to me that each one of the five chapters could be summarised in a single paragraph. The information is useful nonetheless.
