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  • The Dip

  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.4 out of 5 stars (280 ratings)

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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average Customer Ratings
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  • Overall
    1 out of 5 stars

Good premise, but has no body.

Book discusses the importance of knowing what to quit but doesn't touch on how to know and that's what readers would need.

4 people found this helpful

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    3 out of 5 stars
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meh

so vague and inapplicable. author keeps rambling on and on about quitting when appropriate and sticking to it when that's the right strategy. only explaining what those limits are in the last 5min of the book. I'll save you the trouble : it's what you decide prior to engaging in a situation. conclusion ; I should have quit after the first 10min of listening. oh well! now I know

3 people found this helpful

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Business Transparency

This short and message driven book, counters and old belief that maybe inhibiting so many of us to move in the right direction with the right belief system. A book worth listening to.

1 person found this helpful

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Short and Sweet, 5 Stars

Completed in 1 sitting
Loved how compact it was and didnt waste my time rambling. Will have to re listen in a few months and squeeze more juice out of it. Recommend!

1 person found this helpful

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Seth Godin’s Books Are A Must Read

His books are well crafted, this is hands down worth the hour and a half spent.

1 person found this helpful

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Embrace the dip!

I really enjoyed the journey that Seth takes us on. We all have dips and it’s interesting to see those who give us versus those who choose to persevere. Seth is amazing and always has the greatest strategies to think and be a creative.

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  • Sam
  • 2022-01-11

Highly recommend

It's short, straight to the point, well explained, and great advice. I highly recommend.

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Lots of Seth wisdom packed into such little time!

This audiobook was very short, but if felt just right for the topic. Seth always gets me thinking. I have discovered that I am stuck in a cul-de-sac …. and I have the choice to quit.
Love how he explains how to identify when to carry on, and when to quit, both of which are valid options. Brilliant!

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Love to hate the dip

Very enlightening book and a highly recommend! Thank you to my coach Yuri from Healthpreneur who recommended this book to help me get through the Dip of starting my online health consulting business.

Thank you to Seth as well!

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    2 out of 5 stars

un peu redondant

Peu de contenu... j'ai appris certaines choses pertinentes, mais l'auteur répète plusieurs fois les mêmes informations au cour de la lecture. Je ne suis pas déçue d'avoir payé pour le livre, il vaut le 10$ investi.

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  • Overall
    1 out of 5 stars
  • Elizabeth
  • 2007-08-04

Waste of time

I'm usually a big Seth Godin fan but this book was terrible! He spends an hour and a half telling you that if you cant be #1 then quit, if there is no light at the tunnel then quit, and don't imagine a light at the tunnel if there is none. Over and over.

What he doesn't say is how to know if there is a light at the end of the tunnel or if you are imagining one. When you have a great business idea, you always think there's light at the end of the tunnel but you might work for years in vain. This book doesn't teach you how to evaluate opportunities, how to know when to quit, how to know what's on the other side of the dip. It reads like a rough draft that should come back with repetitive sections crossed out and the words "needs to include more practical advice" on it.



I could have gotten the same advice from one paragraph about Jack Welsh. Godin just says if there is a big payoff after the dip then you should stay on track but if there's not then quit and don't be average. Duh. I think his editor should quit.

70 people found this helpful

  • Overall
    1 out of 5 stars
  • Hakan
  • 2009-02-22

Touches to quitting, when to quit - just touches

As an opening act, the book tries to convince you that you should aim to be best in the world. "If you are not sold on being the best in the world, you probably don't need the rest of what I am about to tell you.", author says around 12th minute, and this sentence was nerving. I am not interested in being sold on being the best in the world! I am interested in making smart decisions about quitting.

The book keeps going on the being-the-best idea for quite a while. Making smart decisions about when to quit and when to persevere has no what-so-ever correlation with being the best. Therefore in my opinion the book does not deliver what its title implies (will teach you when to quit or stick).

Examples I can remember either are too obvious: e.g. deciding to learn snowboarding,
a. you do the brave thing, start and go through the tough parts, and complete
b. you do the mature thing, evaluate and decide it is not something you want to do
c. you decide to learn, spent a lot of money and time, and quit, which is the stupid thing to do.

Or too vague: if you do not see light at the end of the tunnel, then maybe it is time to quit?

Or logically faulty: Any of the 42000 graduates can become the best, but they did not, because they quit because of one reason or another.

The author puts these in a much more attractive way than I did (and if you read all #1556# characters of my review, then, since you persevere as I do, you might still find the book worthy. After all, I am not saying it is totally worthless. Just don't have high hopes!)

55 people found this helpful

  • Overall
    1 out of 5 stars
  • Andrew
  • 2007-11-28

Seth Should Have Quit

I generally love Seth Godin's work, but The Dip, a book about the merits of quitting, was a meandering stream of consciousness essay that lacked substance and research.

47 people found this helpful

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  • M. J. Quinn
  • 2013-04-23

A must listen for any author who

If you are a writer, you know the dip. It often comes after your first few weeks of writing a new book, after the subject is no longer fresh, the story is pretty much fleshed out, or your outline is fairly complete. . . then boredom sets in. The new challenges that stimulated you into all that hard work earlier, are no longer interesting. Now the hard, boring, day to day work comes in. The poring over your every word, comma and plot point--many times over. You are in the dip. The thing that separates the pros from the wanna-bees. This audio makes this concept very real, which also makes it very possible to overcome. It also may help you with finding out just how vested you are in a story or book, and if you should quit or persevere. This book is definitely worth a listen.

11 people found this helpful

  • Overall
    3 out of 5 stars
  • Brandon
  • 2008-02-04

Good

this is nothing new or amazing, it is a good review of what most people already know just with new terms to define it.

10 people found this helpful

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    2 out of 5 stars
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  • Britney
  • 2016-04-05

Short motivational speech

Fine if you just want a small motivational push in the right direction. Not really what I had in mind. Concepts were explained superficially in several ways, but I found concepts to be obvious and unhelpful so repetition felt monotonous. Was hoping for some new ideas and methods to apply to real life.

6 people found this helpful

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  • Dr Deb
  • 2013-05-21

I Quit!

Where does The Dip rank among all the audiobooks you’ve listened to so far?

“Quitters never win and winners never quit.” So said American football legend Vince Lombardi in what has become conventional wisdom.

But sometimes, conventional wisdom isn’t very wise. In his little book, the dip, Seth Godin claims that winners quit all the time. They just quit the right stuff at the right time.

In order to go forward, we often have to QUIT something.

Seth Godin says that initiatives, jobs, hobbies and companies start out exciting and fun. After an exciting start, we experience “the dip,” a time when we get discouraged and feel like giving up.

The dip can be a temporary setback and will get better if you push through it. But it also might be a cul-de-sac (dead end) or a cliff that will be your certain demise.

A key is knowing how to read the dips and respond appropriately. Should you push through that job you hate, or abandon the dead end or cliff? Perhaps quitting is exactly what you need to do in order to go forward.

What other book might you compare The Dip to and why?

The dip is one of two books on quitting I’ve read recently. The other is Quitter by Jon Acuff.

Both authors claim that quitting is not always wrong; in fact, strategic quitting can be fantastic!

Though the style is very different, both books examine the subject, though from different angles.

Any additional comments?

The Dip and Quitter inspired me to write an article on my blog.

6 people found this helpful

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    1 out of 5 stars
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  • Dane R. McGuckian
  • 2019-02-07

Wish the author had quit

Pointless book on an obvious topic. The only redeeming thing about this book is that it’s short. However, as short as it is, it could have been even shorter. The author should have just sent out a tweet. “Sometimes it’s best to quit.”

4 people found this helpful

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    2 out of 5 stars
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  • fitwriter
  • 2017-11-05

Should have been nothing more than the closing quiz

Wow. This sounded like a schizophrenic read to me. “You must quit what has no future potential! But you must persevere through the dip!” (The “dip” The hard part before an imminent success breakthrough) “You must quit!” “Don’t be lazy and quit!” Back and forth, back and forth. Perhaps that was the author’s genius... to get you simply to consider quitting. But as for a clear crystal ball? Yeah, hm...

4 people found this helpful

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    5 out of 5 stars
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  • Aurelian Cotuna
  • 2019-01-18

Great book about why you should quit and what

I am sad that this book is no longer. The information in it is absolutely amazing.
I liked Seth's approach to quitting. He's talking about when to quit and when to stick to it, for what it's worth.
Seth's narrative performance is again at it's top

3 people found this helpful

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    5 out of 5 stars
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  • Daisy
  • 2022-05-24

excellent!

This is a short and straight to point way to get unstuck! An excellent book for any entrepreneur in doubt with their projects!

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  • Petunia
  • 2020-06-30

Amazing

This book change my vision of failure & perseverance. I feel now more capable to invest in projects that matter for me.

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  • Lugassy
  • 2019-11-02

faire face à la traversée du désert.

judicieux conseils, et narration drôle, ironique. une lecture du matin qui stimule. Jamais déçu avec S.Godin

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    5 out of 5 stars
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  • jessyme
  • 2019-03-07

vital

Court, brillant, concret et impactant. un bref rappel de ce qui est nécessaire pour devenir le meilleur : faire des choix et abandonner

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  • Laurent Bouchou
  • 2017-09-13

Du bons sens et une manière incroyable de l'expliquer

Un grand moment de bonheur de le lire et qui explique comment en tant qu'entrepreneur on franchi des étapes que d'autres n'osent pas et en même temps de se dire que l'on est distrait et bouffé par d'autres éléments qui n'en valent pas la peine. Restez focus , see long term , and keep going