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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average Customer Ratings
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  • Overall
    1 out of 5 stars

Good premise, but has no body.

Book discusses the importance of knowing what to quit but doesn't touch on how to know and that's what readers would need.

4 people found this helpful

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meh

so vague and inapplicable. author keeps rambling on and on about quitting when appropriate and sticking to it when that's the right strategy. only explaining what those limits are in the last 5min of the book. I'll save you the trouble : it's what you decide prior to engaging in a situation. conclusion ; I should have quit after the first 10min of listening. oh well! now I know

3 people found this helpful

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Short and Sweet, 5 Stars

Completed in 1 sitting
Loved how compact it was and didnt waste my time rambling. Will have to re listen in a few months and squeeze more juice out of it. Recommend!

1 person found this helpful

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Seth Godin’s Books Are A Must Read

His books are well crafted, this is hands down worth the hour and a half spent.

1 person found this helpful

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un peu redondant

Peu de contenu... j'ai appris certaines choses pertinentes, mais l'auteur répète plusieurs fois les mêmes informations au cour de la lecture. Je ne suis pas déçue d'avoir payé pour le livre, il vaut le 10$ investi.

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great concept, well developed and presented

right to the point. easy to listen and follow.

gives you an bird sight view of yourself and makes you think and provokes your emotions.

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    3 out of 5 stars

Positive message but not much value

A good message about the dip, but it almost seems to apply more to investing and lacks any real deep information or tools. I learned a few valuable things.

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Business Transparency

This short and message driven book, counters and old belief that maybe inhibiting so many of us to move in the right direction with the right belief system. A book worth listening to.

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Good length

The overall length of the audio is perfect for a one day or two listen.
The material is simple and easy to understand.

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Motivational!

I loved it, it was short and perfect! I needed to hear these words! It was an amazing short book and I will listen to it again from time to time!

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  • Overall
    1 out of 5 stars
  • Elizabeth
  • 2007-08-04

Waste of time

I'm usually a big Seth Godin fan but this book was terrible! He spends an hour and a half telling you that if you cant be #1 then quit, if there is no light at the tunnel then quit, and don't imagine a light at the tunnel if there is none. Over and over.

What he doesn't say is how to know if there is a light at the end of the tunnel or if you are imagining one. When you have a great business idea, you always think there's light at the end of the tunnel but you might work for years in vain. This book doesn't teach you how to evaluate opportunities, how to know when to quit, how to know what's on the other side of the dip. It reads like a rough draft that should come back with repetitive sections crossed out and the words "needs to include more practical advice" on it.



I could have gotten the same advice from one paragraph about Jack Welsh. Godin just says if there is a big payoff after the dip then you should stay on track but if there's not then quit and don't be average. Duh. I think his editor should quit.

66 people found this helpful

  • Overall
    1 out of 5 stars
  • Hakan
  • 2009-02-22

Touches to quitting, when to quit - just touches

As an opening act, the book tries to convince you that you should aim to be best in the world. "If you are not sold on being the best in the world, you probably don't need the rest of what I am about to tell you.", author says around 12th minute, and this sentence was nerving. I am not interested in being sold on being the best in the world! I am interested in making smart decisions about quitting.

The book keeps going on the being-the-best idea for quite a while. Making smart decisions about when to quit and when to persevere has no what-so-ever correlation with being the best. Therefore in my opinion the book does not deliver what its title implies (will teach you when to quit or stick).

Examples I can remember either are too obvious: e.g. deciding to learn snowboarding,
a. you do the brave thing, start and go through the tough parts, and complete
b. you do the mature thing, evaluate and decide it is not something you want to do
c. you decide to learn, spent a lot of money and time, and quit, which is the stupid thing to do.

Or too vague: if you do not see light at the end of the tunnel, then maybe it is time to quit?

Or logically faulty: Any of the 42000 graduates can become the best, but they did not, because they quit because of one reason or another.

The author puts these in a much more attractive way than I did (and if you read all #1556# characters of my review, then, since you persevere as I do, you might still find the book worthy. After all, I am not saying it is totally worthless. Just don't have high hopes!)

54 people found this helpful

  • Overall
    1 out of 5 stars
  • Andrew
  • 2007-11-28

Seth Should Have Quit

I generally love Seth Godin's work, but The Dip, a book about the merits of quitting, was a meandering stream of consciousness essay that lacked substance and research.

43 people found this helpful

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  • Dane R. McGuckian
  • 2019-02-07

Wish the author had quit

Pointless book on an obvious topic. The only redeeming thing about this book is that it’s short. However, as short as it is, it could have been even shorter. The author should have just sent out a tweet. “Sometimes it’s best to quit.”

3 people found this helpful

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  • AmazonBuyer
  • 2019-09-06

Great Read!

This was a great read! I highly recommend this for anyone who is at any type of crossroad in life.

2 people found this helpful

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    1 out of 5 stars
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  • sxcarlson
  • 2019-03-04

I can't recommend this book.

If you are super attentive it is possible to glean a morsel or two of useful wisdom. But it more likely that you will finish this book confused by the contradiction and misinformed by false conclusions and fabricated facts. I would avoid this one.

2 people found this helpful

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    2 out of 5 stars
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    3 out of 5 stars
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  • Przemeq
  • 2019-01-28

Quit blah blah blah quit blah blah blah

I’ve just saved you some dollars or 1 Audible credit as the book can be summarized by what I’ve written in the subject line of this review. There’s truly nothing else in there.

No facts, no hard data, no research, just the word „quit” repeated in any and every possible way so that it gives you an impression that it is a tested concept.

I am giving two stars, not one, as I do admit that sometimes it is hard to quit what you have started and for some unidentified reason you continue. For starters, I didn’t quit listening to this audiobook 15 minutes after I started, even though I should have, as there was no reason to believe it would get any better, so it was a clear cul de sac which, as the Author suggests, should mean quitting immediately :-).

2 people found this helpful

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    5 out of 5 stars
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  • Aurelian Cotuna
  • 2019-01-18

Great book about why you should quit and what

I am sad that this book is no longer. The information in it is absolutely amazing.
I liked Seth's approach to quitting. He's talking about when to quit and when to stick to it, for what it's worth.
Seth's narrative performance is again at it's top

2 people found this helpful

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  • Amanda Lee
  • 2018-10-03

Sooooooo repetitive

I quit this book part way, which is very unusual for me. Very little help past the main point which could be put across in five minutes. Don’t waste your money or credit point.

2 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars
  • M. J. Quinn
  • 2013-04-23

A must listen for any author who

If you are a writer, you know the dip. It often comes after your first few weeks of writing a new book, after the subject is no longer fresh, the story is pretty much fleshed out, or your outline is fairly complete. . . then boredom sets in. The new challenges that stimulated you into all that hard work earlier, are no longer interesting. Now the hard, boring, day to day work comes in. The poring over your every word, comma and plot point--many times over. You are in the dip. The thing that separates the pros from the wanna-bees. This audio makes this concept very real, which also makes it very possible to overcome. It also may help you with finding out just how vested you are in a story or book, and if you should quit or persevere. This book is definitely worth a listen.

11 people found this helpful

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    5 out of 5 stars
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  • Petunia
  • 2020-06-30

Amazing

This book change my vision of failure & perseverance. I feel now more capable to invest in projects that matter for me.

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  • Lugassy
  • 2019-11-02

faire face à la traversée du désert.

judicieux conseils, et narration drôle, ironique. une lecture du matin qui stimule. Jamais déçu avec S.Godin

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    5 out of 5 stars
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  • jessyme
  • 2019-03-07

vital

Court, brillant, concret et impactant. un bref rappel de ce qui est nécessaire pour devenir le meilleur : faire des choix et abandonner

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    5 out of 5 stars
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  • Laurent Bouchou
  • 2017-09-13

Du bons sens et une manière incroyable de l'expliquer

Un grand moment de bonheur de le lire et qui explique comment en tant qu'entrepreneur on franchi des étapes que d'autres n'osent pas et en même temps de se dire que l'on est distrait et bouffé par d'autres éléments qui n'en valent pas la peine. Restez focus , see long term , and keep going