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  • The Dip

  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.4 out of 5 stars (296 ratings)

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The Dip cover art

The Dip

Written by: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average Customer Ratings
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  • Overall
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Good length

The overall length of the audio is perfect for a one day or two listen.
The material is simple and easy to understand.

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  • Overall
    5 out of 5 stars
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Short and Sweet, 5 Stars

Completed in 1 sitting
Loved how compact it was and didnt waste my time rambling. Will have to re listen in a few months and squeeze more juice out of it. Recommend!

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1 person found this helpful

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    5 out of 5 stars
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Seth Godin’s Books Are A Must Read

His books are well crafted, this is hands down worth the hour and a half spent.

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    5 out of 5 stars
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omg it's time to quit !

as usual Seth is full of excellent practical concepts that I'm sure when I start applying them will lead to a happier and more successful career and lifestyle. highly recommended.

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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Love to hate the dip

Very enlightening book and a highly recommend! Thank you to my coach Yuri from Healthpreneur who recommended this book to help me get through the Dip of starting my online health consulting business.

Thank you to Seth as well!

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    5 out of 5 stars
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Motivational!

I loved it, it was short and perfect! I needed to hear these words! It was an amazing short book and I will listen to it again from time to time!

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Lots of Seth wisdom packed into such little time!

This audiobook was very short, but if felt just right for the topic. Seth always gets me thinking. I have discovered that I am stuck in a cul-de-sac …. and I have the choice to quit.
Love how he explains how to identify when to carry on, and when to quit, both of which are valid options. Brilliant!

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Love Seth’s work!

This little book packs such a big punch and it was an eye opener for my husband as well who found himself in a cul-de-sac situation with work.

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Positive message but not much value

A good message about the dip, but it almost seems to apply more to investing and lacks any real deep information or tools. I learned a few valuable things.

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Short and to the point

The idea of only pursuing something if you can become the best or quiting is fascinating. I have always had a lot of different things on the go but now I see I may be wasting my time. It's somewhat disheartening but also very empowering.

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