Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.

Founded in London in 1717 as a way of binding men in fellowship, Freemasonry proved so addictive that within two decades it had spread across the globe. Masonic influence became pervasive. Under George Washington, the Craft became a creed for the new American nation. Masonic networks held the British empire together. Under Napoleon, the Craft became a tool of authoritarianism and then a cover for revolutionary conspiracy. Both the Mormon Church and the Sicilian mafia owe their origins to Freemasonry.

Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.

Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama

Start Thinking Rich delivers an inspirational, tough-love, and step-by-step guide for listeners to finally start building their own legacy of wealth no matter where they're starting from. Filled with proven money-making, saving, and investment strategies, this book helps listeners take an honest look at their spending habits, unconscious biases about money, and self-sabotaging money behaviors in order to start living their best lives.

Most of us have instinctive evidence the world is ending - balmy December days, face-to-face conversation replaced with heads-to-screens zomboidism, a world at constant war, a political system in disarray. We hear some myths and lies so frequently that they feel like truths: Civilization is humankind’s greatest accomplishment. Progress is undeniable. Count your blessings. You’re lucky to be alive here and now. Civilized to Death counters the idea that progress is inherently good, arguing that the "progress" defining our age is analogous to an advancing disease.

Overwork is the new normal. Rest is something to do when the important things are done - but they are never done. Looking at different forms of rest, from sleep to vacation, Silicon Valley futurist and business consultant Alex Soojung-Kim Pang dispels the myth that the harder we work the better the outcome. He combines rigorous scientific research with a rich array of examples of writers, painters, and thinkers - from Darwin to Stephen King - to challenge our tendency to see work and relaxation as antithetical.

During his twenty years as a GP, Dr. Rangan Chatterjee, author of the international bestseller Feel Better in 5, has seen first-hand that motivation isn't always enough for us to maintain a healthy lifestyle. It's only when we learn how to support our own mental wellbeing and cultivate core happiness that these choices become easy. In Happy Mind, Happy Life, Dr. Chatterjee shares cutting-edge insights into the science of happiness and reveals ten simple ways to put you back in control of your health.

Driven entrepreneurs often have a burning need to succeed. But that same relentless brilliance that propels them in their career often takes a toll on their teams, personal relationships, and even their health. Gino Wickman, bestselling author of Traction, teams up with mindfulness expert Rob Dube to share their journeys and help listeners strike a crucial balance between their inner and outer worlds while taking their success to new heights. In Shine, they share ten disciplines to help them stay sharp and energetic without burning out.

Read People like a Book isn’t a normal book on body language or facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book are like the most interesting and applicable psychology textbook you’ve ever used. Take a look inside yourself and others!

The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.

One of our greatest philosophers and scientists of the mind asks where the self comes from - and how our selves can exist in the minds of others. I Am a Strange Loop argues that the key to understanding selves and consciousness is the "strange loop" - a special kind of abstract feedback loop inhabiting our brains. The most central and complex symbol in your brain is the one called "I". The "I" is the nexus in our brain, one of many symbols seeming to have free will and to have gained the paradoxical ability to push particles around, rather than the reverse.

Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter - Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more - offers a straightforward accessible approach anyone can use to ask for and receive more.

Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.

More than simply an end to fertility, menopause is a time when a woman’s health can spin out of control. The hormonal shifts of menopause impact everything from body composition and immune system function to increased risk of chronic health conditions such as cancer, diabetes, dementia, heart disease, and osteoporosis. The Great Menopause Myth shows you how to age wise and well at midlife and beyond. Learn actionable steps and guidelines to curate an optimized menopause regimen based on your unique health considerations.