Episodes

  • How CEOs can Increase Visibility with Top SEO Tips

    How CEOs can Increase Visibility with Top SEO Tips
    Feb 24 2022
    Find out how CEOs and small business owners can increase visibility online with Top SEO Tips for maximizing Search Engine Optimization from Blue 16 Media Founder Gresham Harkless Jr. and 8-Second Branding Podcast Host, Goody PR Founder and 8-Second PR Author Liz H. Kelly. During this educational exchange, Gresham explains how CEOs can overcome the biggest SEO challenges and increase a brand’s organic search results. You will learn how to attract your niche target market to your website and engage them your quality content, products and services. Gresham emphasizes the importance of understanding the psychology of what your customers are searching online, why you should build your long-term SEO strategy like a house, and the importance of the user journey. You will also learn how Gresham does website audits, including a report for Kelly’s Goody PR agency that has red, yellow and green lights for different elements. His Blue 16 Media’s audit evaluates your website’s title tags, meta tags, keywords and more. He also emphasizes the importance of having quality backlinks for SEO from media mentions from public relations campaigns. And lastly, you’ll hear about the importance of Google Analytics for making strategic SEO decisions. For more information on Gresham Harkless, follow @CEOBlogNation or visit CBNation.co and/or Blue16Media.com.
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    1 hr
  • How to Get Your Brand Story on TV using 8-Second PR Book Tips

    How to Get Your Brand Story on TV using 8-Second PR Book Tips
    Feb 8 2022
    Learn how to get your brand story on TV by listening to this 8-Second Branding Podcast interview with CEO, Founder and Marketer Mariya Palanjian (Roma Leaf and GlobaFly) about how she used Host Liz H. Kelly’s Award-Winning 8-Second PR book to get over $50,000 in publicity from one television interview for her new company, Roma Leaf. While Mariya admits she was hesitant to read another marketing book, she was pleasantly surprised that Liz gave away all her PR secrets with step-by-step instructions, case study examples and templates. Mariya then shares how she used the tips in 8-Second PR to land a feature interview on FOX 11 Los Angeles that was over three minutes, and aired twice. And as a result, the interview led to more media, product sales and more sponsors for her company and Wellness Workshop. The top three things that Mariya found helpful in this public relations book were how to develop “your story, the media hook, and a concise pitch.” Liz profusely thanks Mariya for her kind words, and shares “breaking news” that 8-Second PR has a 2nd edition coming out February 8, 2022 (yellow cover), via Paperback and eBook that includes Mariya’s testimonial and 20 new PR strategies for a post-pandemic world – with the goal to help you get media interviews for your brand and take it to the next level. You can find the updated 8-Second PR 2nd Edition 2022 by visiting 8SecondPR.com. Follow Mariya Palanjian on Instagram @Mariya.with.a.y and @Roma_Leaf or visit https://romaleaf.com.
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    1 hr
  • How to Get National Publicity and Be a Rich Author vs Poor Author

    How to Get National Publicity and Be a Rich Author vs Poor Author
    Jan 27 2022
    Learn how to get National Publicity and be a Rich Author versus Poor Author by listening to this 8-Second Branding Podcast interview with National Publicity Summit Co-Founder Steve Harrison and your Host Liz H Kelly (Goody PR Founder, Author “8-Second PR”). During this eye-opening conversation, you’ll find out how to create a timely Media Hook that magnifies and multiplies into many media interviews and revenue streams on both local media and top national TV shows (TODAY Show, Good Morning America, The View and more). Harrison has helped 15,000+ authors get free publicity on TV, radio, print and podcasts. Steve’s also helped launch Mega Bestsellers, including “Chicken Soup for the Soul” (Mark Victor Hansen, Jack Canfield) and “Rich Dad Poor Dad” (Robert Kiyosaki). In addition, Kelly explains that she’s added a new section called “How to be a Great Guest” to the new version of her book, “8-Second PR” (2nd Edition, Feb 8, 2022), and Steve weighs in with his tips for experts. Towards the end, Harrison explains how to be a Rich Author versus a Poor Author. Harrison also offers 3 free tools for authors that you can find at BestsellerPublicityTools.com. The host Liz H Kelly has also been to the National Publicity Summit six times as both an author and a publicist, and highly recommends it! Follow @PublicityGuy and visit https://authorsuccess.com and https://nationalpublicitysummit.com
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    1 hr
  • How to Write an Award-Winning Book and Author Marketing Plan

    How to Write an Award-Winning Book and Author Marketing Plan
    Jan 13 2022
    Do you want to know the secrets for writing an award-winning book and author marketing plan in 2022? Listen to these Author Success Tips in this 8-Second Branding Podcast interview with Award-Winning Author and Goals Strategist Debra Eckerling (The DEB Method and “Your Goal Guide”) and your Host Liz H Kelly (Goody PR Founder and Award-Winning Author, “8-Second PR”, 2nd edition coming soon!). During this fun 2022 new year’s kick-off conversation, Eckerling and Kelly uncover how to set simple book-writing goals to ensure success, write a powerful Marketing Plan in a Book Proposal, and produce a professional, high-quality book that attracts readers, clients and reviews! For more information follow Debra Eckerling @TheDebMethod and your Host @LizHKelly @8SecondPR. http://thedebmethod.com/
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    1 hr
  • How to Maximize Instagram Business Marketing Results in 2021

    How to Maximize Instagram Business Marketing Results in 2021
    Oct 14 2021
    Learn how to maximize Instagram business marketing results using their new features with Award-Winning Social Media Strategist and Columnist Michael Guberti and your 8-Second Branding Podcast Host, Goody PR Founder and Author Liz H Kelly. During this educational exchange, Guberti covers the best ways to use Instagram Stories, Carousels, Reels and Advertising Campaigns to increase followers and get more paying customers. Plus, Michael explains how to use the updated e-commerce feature called Sticker Taps (vs Swipe Up). Guberti contributes regularly to the the Westchester & Fairfield County Business Journal, and also started GubertiGiving.com. For more information on our Instagram marketing expert guest, Michael Guberti, visit MichaelGuberti.com
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    1 hr
  • How to be a Paid Speaker with Academy4Speakers Coach Toni Caruso

    How to be a Paid Speaker with Academy4Speakers Coach Toni Caruso
    Sep 30 2021
    Learn how to get paid speaking gigs by listening to this 8-Second Branding Podcast with Academy4Speakers Founder Toni Caruso and your Host and Goody PR Founder Liz H Kelly. During this fun exchange, Toni explains how speakers can take their target audience through a journey with a powerful brand story that builds raving fans. She emphasizes the importance of identifying Your WHY - plus WHY people should care – and the importance of leaving your audience on a high! Toni also shares her views on whether speakers should use a PowerPoint. Plus, Toni uncovers 5 Things Every Speaker Needs in Place when a speaking opportunity comes up. And to get booked for more speaking gigs, Toni uncovers what to write in a pitch letter to an event chairperson. And you'll learn how to be part of Toni's speakers community and upcoming events. For more speaker tips, visit https://Academy4Speakers.com
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    1 hr
  • How 2021 Influencer Marketing has Evolved for Brands and Women

    How 2021 Influencer Marketing has Evolved for Brands and Women
    Sep 16 2021
    Learn How Influencer Marketing has Evolved for Brands and Women in 2021 by listening to this timely 8-Second Branding Podcast interview with Jessy Grossman (CEO of Tribe Monday and Founder /President of WIIM) and your Host and Goody PR Founder Liz H Kelly. Based on being an Influencer Talent Agent and Influencer Marketing Consultant, Jessy explains how brands should get started with a campaign, the difference between working with a celebrity with a TV show versus an influencer in a niche audience with a lot of followers on social media, and why she built WIIM (Women In Influencer Marketing) to create a professional network of women who support each other. You’ll also hear Liz give examples of successful influencer marketing and social good campaigns for Jukin Media (that was just sold to a Reader’s Digest company) and the Sundance Film Festival. Towards the end, you’ll learn alarming statistics about women in business that explain why Jessy is so focused on promoting women. For more information on Jessy Grossman and her WIIM community, visit https://iamwiim.com/
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    1 hr
  • How to Publish and Promote High Quality Books that Win Awards

    How to Publish and Promote High Quality Books that Win Awards
    Jul 22 2021
    Learn How to Publish and Promote High Quality Books that Win Awards by listening to this timely 8-Second Branding Podcast interview with Carol Starr Taylor (Star House Publishing Founder and The Creative Book Promo Group Co-Founder) and your Host and Goody PR Founder Liz H. Kelly. In sync with the Summer Olympics and over 11,000+ athletes competing for Gold Medals, Carol and Liz talk about how authors can also strive to be recognized as a “Best of the Best” brand. You’ll learn how to produce a top book using a team of professionals, great graphics, promotion budget, marketing plan and book awards – including Carol’s Star House Publishing and new Creative Book Promo (Capitol Book Awards, Readers Book Choice voting, Book Trailers and more.) With 1 million books published in the U.S. in 2020 – and 4,500 books published per day on Amazon, this episode is a crash course in book promotions to help authors “shine” and stand out. For more information on Carol Starr Taylor and her Capitol Book Awards, visit StarHousePublishing.com and CreativeBookPromo.com.
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    1 hr