James Lawrence, also known as the Iron Cowboy, is a renowned endurance athlete born in Calgary, Canada. He gained international recognition for completing 50 Ironman-distance triathlons in 50 consecutive days across all 50 U.S. states in 2015, a feat known as the "50-50-50." His journey into endurance sports began with a Thanksgiving fun run alongside his wife, Sunny Lawrence, sparking a passion for triathlons that led to various challenges and world records.

Sunny Lawrence has been an integral part of James's journey, sharing in the love for triathlons and providing crucial support. As a team, they tackled ambitious projects like the "Try and Give a Damn" initiative, aiming to set a world record by completing numerous Half Ironman distance triathlons in a year while raising funds for charity. Their collaborative efforts have not only pushed the boundaries of human endurance but also highlighted the importance of resilience, dedication, and making a positive impact on the world.

In this episode of Behind The Seen, the Lawrences share their remarkable journey of conquering physical and mental challenges, including James' feat of completing 100 consecutive Ironman races. The conversation explores the power of mindset, overcoming societal expectations, and the importance of a supportive team. Discover the behind-the-scenes struggles, triumphs, and the lessons learned on the road to achieving the extraordinary.

KEY TAKEAWAYS

• Mental Toughness: The Lawrences emphasize the paramount importance of mental strength in overcoming challenges.
• Support System: Learn how the Lawrences selected and nurtured a supportive team during their epic 50 Ironman journey.
• Mind-Body Alignment: Explore the synergy between physical and mental resilience for achieving extraordinary goals.
• Facing Critics: Discover how the couple dealt with negativity and criticism from those who doubted their ambitious pursuits.
• Shifting Focus: James discusses transitioning from personal challenges to helping others achieve their extraordinary goals.

HIGHLIGHT QUOTES

• "Relationships are a privilege and a two-way street. We've stopped giving energy to people who are only taking our energy."
• "The real magic happens when you can get your mind and your body to align."
• "It's mental. But it's a hundred percent physical and a hundred percent mental."
• "Once you start dreaming big and performing, the body takes some time to get in line with what the mind is telling it to do."
• "What's next doesn't have to be in the same category. It can be something different that pushes us in a different capacity."

Connect and Learn more about James and Sunny.
James’ Instagram: https://www.instagram.com/ironcowboyjames/
Sunny’s Instagram: https://www.instagram.com/sunnyjolawrence/

Connect and learn more about Dean Stott.
Instagram: @deanstott
LinkedIn: https://www.linkedin.com/in/dean-stott-24725880
Website: https://www.deanstott.com/about-dean

Connect and learn more about Alana Stott.
Instagram:@alanastott
LinkedIn: https://www.linkedin.com/in/alana-stott-mbe-194493aa
Website: https://alanastott.com/

James Lawrence, also known as the Iron Cowboy, is a renowned endurance athlete born in Calgary, Canada. He gained international recognition for completing 50 Ironman-distance triathlons in 50 consecutive days across all 50 U.S. states in 2015, a feat known as the "50-50-50." His journey into endurance sports began with a Thanksgiving fun run alongside his wife, Sunny Lawrence, sparking a passion for triathlons that led to various challenges and world records.

Sunny Lawrence has been an integral part of James's journey, sharing in the love for triathlons and providing crucial support. As a team, they tackled ambitious projects like the "Try and Give a Damn" initiative, aiming to set a world record by completing numerous Half Ironman distance triathlons in a year while raising funds for charity. Their collaborative efforts have not only pushed the boundaries of human endurance but also highlighted the importance of resilience, dedication, and making a positive impact on the world.

In this episode of Behind The Seen, Dean and Alana Stott interview James and Sunny Lawrence, a power couple whose journey from financial hardship led to an unexpected world record-breaking endeavor. The Lawrences share their inspiring story, from the early days of a chance meeting in Utah to facing economic challenges and losing everything. The couple found solace and purpose in the world of triathlons, leading to their first world record attempt to raise funds for charity. Join the conversation as they discuss the dynamics of their relationship, the challenges they overcame, and the unexpected turns that led to a remarkable journey of personal and athletic growth.

KEY TAKEAWAYS

• Game Ready for Life's Opportunities: James emphasizes the importance of being "game ready" for life's opportunities, highlighting the need to position oneself for success when chances arise.
• Behind-the-Scenes Realities: The podcast explores the unseen struggles behind the successes we witness in media, business, athletics, and high-performance culture, with a focus on honest communication and mutual respect.
• Opposites Attract: The Lawrences' contrasting personalities, with James being more introverted and a dreamer, while Sunny is extroverted and grounded, demonstrate how opposites can complement each other in a partnership.
• Triathlon as Personal Development: Triathlons became a source of personal development and balance for the Lawrences, offering a way to navigate the challenges of parenthood while pursuing individual and shared goals.
• Turning Challenges into Opportunities: The Lawrences turned a period of financial difficulty into an opportunity to give back by embarking on a world record attempt, showcasing resilience and determination.

HIGHLIGHT QUOTES

• "This generation, you got to get game ready... when the opportunity shows, boom, someone's going to grab it."
• "I felt like that was rare... to be so masculine but still be so calm."
• "Triathlon was something that we could do as an adult, join a community of like-minded people... and balance family and all that."
• "We found endurance sports or triathlon... something fun that we enjoyed that helped balance out all the realities of life."

Connect and Learn more about James and Sunny.
James’ Instagram: https://www.instagram.com/ironcowboyjames/
Sunny’s Instagram: https://www.instagram.com/sunnyjolawrence/

Connect and learn more about Dean Stott.
Instagram: @deanstott
LinkedIn: https://www.linkedin.com/in/dean-stott-24725880
Website: https://www.deanstott.com/about-dean

Connect and learn more about Alana Stott.
Instagram:@alanastott
LinkedIn: https://www.linkedin.com/in/alana-stott-mbe-194493aa
Website: https://alanastott.com/

Axel and CJ Arzola are siblings from Havana, Cuba. Axel is a filmmaker and director, while CJ is a producer and director. They both have a passion for storytelling and creating content that inspires and entertains.

In this episode of Behind The Seen, Axel and CJ Arzola share their journey of immigrating from Cuba to the United States and pursuing his dreams in the film industry. CJ discusses the challenges he faced along the way, including his time in the Cuban military and the difficulties of living in a communist country. Axel emphasizes the importance of having a clear purpose and why in order to achieve success. He also highlights the need to be both selfish and generous in pursuing one's goals. The conversation touches on the power of TV and how it can inspire and impact people's lives.

KEY TAKEAWAYS

• Having a clear purpose and why is crucial for achieving success.
• It is important to be both selfish and generous in pursuing one's goals.
• The why behind one's dreams and aspirations can evolve and change over time.
• Feeling lost is one of the worst places to be, and it is important to find a sense of direction and purpose.
• The journey to success often involves hard work, sacrifice, and perseverance.
• TV has the power to inspire and influence people's dreams and aspirations.

HIGHLIGHT QUOTES

• "Feeling lost is probably the worst place to be."
• "The why will determine whether you're going to put up with all the shit that you have to, to get to where."
• "You have to be selfish because a lot of the time, especially for us, wanting to be on camera, it feels weird to me sometimes."
• "Your why can be silly, can be stupid, it could be petty. It can be whatever, as long as you know that, 'Hey, this is why you're doing this and not...'"
• "There's a reason you're always smiling. You know, and you've obviously brought your wife as well with you."
• "The power of TV gives people dreams."
• "I can see where Alana wants to go. I mean, I'm thinking to myself, you know, what movies in my life were powerful, like Rocky."
• "TV was what I would do, exactly the same, I would just watch it and watch it and watch it and just, just be able to be part of the conversation."
• "The Latin American, the Spanish speaking, that's where the followings are. That's where the, the, you know, the huge popularity."

Connect and Learn more about Axel and CJ.

Axel’s Instagram: https://www.instagram.com/axelaxeofficial/

Cj’s Instagram: https://www.instagram.com/cj.axeofficial/

Website: https://www.redaxemedia.com/

Connect and learn more about Dean Stott.
Instagram: @deanstott

LinkedIn: https://www.linkedin.com/in/dean-stott-24725880

Website: https://www.deanstott.com/about-dean

Connect and learn more about Alana Stott.

Instagram:@alanastott

LinkedIn: https://www.linkedin.com/in/alana-stott-mbe-194493aa

Website: 

https://alanastott.com/