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In a world where women are carving their paths towards success and empowerment, Martha B. Piland stands out as a beacon of inspiration. With a rich history of entrepreneurship and a passion for uplifting women in business, Martha's journey is one filled with dedication, resilience, and a relentless pursuit of excellence.
Watch the full episode here!
This episode features Martha B. Piland, founder of MB Piland Advertising and Banktastic. The conversation kicks off with Martha sharing her initial steps into entrepreneurship as a child teaching ballet, leading up to the establishment of her own advertising and marketing firm in 1998. She elaborates on the importance of a business plan, her drive for constant learning, and the significant role of discipline and time management in the success of her business.
Martha also highlights the value of having a supportive community for female entrepreneurs, sharing practical advice on setting up such groups and maintaining focus on one's mission. Further, Martha discusses 'Punctuating the Period' campaign aimed at addressing period poverty and aligning with her company's mission to improve community well-being. The episode also touches on how Martha's division, Banktastic, specifically caters to the unique marketing needs of financial institutions to make them relevant to millennials. Listeners are introduced to Martha's books, 'Culturing Creative' and 'Beyond Sticky', and her creative subscription box, 'Transfomotion', designed to stimulate innovation. Martha concludes by emphasizing the importance of faith and prayer in her life, advising listeners to believe in their capabilities and pursue their goals with tenacity.
Here's the recap of the episode:
01:23 Spotlight Series: Women in Business with Martha B. Piland
01:42 Martha's Entrepreneurial Journey and MB Piland Advertising
05:39 Marketing Wisdom: Clarity, Learning, and Growth
09:10 Empowering Female Entrepreneurs: Advice and Strategies
12:15 Building a Supportive Community for Women Entrepreneurs
15:23 Punctuating the Period Campaign: Making a Difference
20:49 Banktastic: Specializing in Financial Brand Marketing
24:23 Cultivating Creativity and Innovation with Transfer Motion in a Box
26:40 Exploring Martha's Books: Culturing Creative and Beyond Sticky
29:07 Martha's Personal Growth and Legacy
35:05 Closing Thoughts: Empowerment and Pursuing Your Goals
Connect with Martha:
- LinkedIn: https://www.linkedin.com/in/marthab1/
- Martha's Books:
- Culturing Creative
- Beyond Sticky
Other Resources mentioned:
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