In this episode of HALO Talks, host Pete Moore reconnects with longtime friend and real estate industry veteran Jeff Roseman, Vice Chairman at Newmark and previous guest. (Podcast #151. Link below.) Together, they dive into the surging demand for fitness and wellness tenants in New York City, discussing how the HALO space has helped revitalize the retail and office markets.

Jeff shares insider perspectives on landlord-tenant dynamics, the nuances of leasing deals—including the New York-centric "good guy clause"—and the importance of understanding market economics. The conversation covers emerging concepts, evolving tenant rep strategies, and the exciting growth of new brands shaping the city's HALO landscape.

Whether you're a seasoned operator, an aspiring entrepreneur, or just curious about what's driving NYC's commercial real estate trends, this episode is packed with practical insights, some fun anecdotes, and a bullish outlook on the future of in-person fitness and retail.

On the good guy clause Roseman says, "The good guy guarantee is just you basically guaranteeing that you're going to stay in the space, you're guaranteeing that you're going to pay rent, and if business is terrible and you have to leave, you just hand back the keys . . . because getting the keys back from a delinquent tenant can take a year, if not longer. And that really screws everything up."

Key themes discussed

• Surge in fitness/wellness tenants in NYC real estate.
• Landlord flexibility with new fitness concepts and brands.
• Importance and explanation of the Good Guy clause.
• Tenant support: Financial guidance and market understanding.
• Shifts in lease terms, rents, and office building resets.
• Notable fitness/wellness brands landlords favor recently.

A Few Key Takeaways:

1.Fitness & Wellness Tenants Are Booming in NYC: Jeff mentions that fitness and wellness tenants in NYC surged by 40% year-over-year. The variety of brands—from Pilates to high-intensity and recovery concepts—highlights a vibrant, evolving landscape that's energizing the local commercial real estate market.

2. The HALO Sector Has Been a Lifeline for Commercial Real Estate: Fitness, wellness, and associated businesses have played a crucial role in making office buildings more attractive post-pandemic. Amenities like fitness centers, healthy cafes, and wellness offerings are now seen as vital for drawing people back to workspaces, not just traditional banks or drugstores.

3. Landlord-Tenant Dynamics & the Role of Good Guy Guarantees: Pete and Jeff also talk about the "unique" structure of New York City leases, especially the use of the "good guy" guarantee. This provision allows independent operators flexibility to exit a lease without ongoing liability if things don't work out, while big national chains with strong credit are typically held to stricter long-term obligations.

4. Site Selection Is About More than Just Rent and Buildout Costs: Roseman emphasizes the importance of understanding market dynamics, competition, and location history—not just the physical space or potential cost savings from a previous tenant's buildout. Success comes down to execution, market insight, and a thorough understanding of what makes a site (and business model) viable.

5. The Resilience of In-Person Retail and Fitness: Despite predictions that online shopping and the pandemic would devastate brick-and-mortar retail and fitness centers, Jeff Roseman is bullish on the future. In-person experiences—whether for workouts, wellness, or shopping—are proving essential, and new, creative concepts continue to drive the city's vibrancy.

Resources:

• Jeff Roseman: https://www.linkedin.com/in/jeffreydroseman
• Jeff's prior HALO Talks: https://www.halotalks.com/jeff-roseman-vice-chairman-newmark-knight-frank
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

In this Fast Break, HALO sector veteran Jay Shoates put forward some powerful ideas on building fitness businesses that serve both professionals and the local community, as well as the importance of always learning and adapting.

Some key takeaways:

• Agility in Business: The HALO sector isn't one-size-fits-all. Jay emphasized the importance of being agile, exploring different roles from facility operations to consulting to ensure full utilization and holistic contribution to the industry.
  
  
• Community Connection: Success isn't defined by facility size, but by the value you provide and your connection to the community. As Jay puts it, "You have to be in some form a servant of your community in order for your community to come service you."
  
  
• Consistency and Lifelong Learning: Whether managing a boutique gym or expanding to a 30,000 square foot facility, consistent service and a commitment to ongoing learning (Jay is still eager for more with the HALO Academy!) remain the foundation for sustainable growth.

If you're in the HALO space, these are words to live by . . . and build by!

Resources:

• Jay Shoates: https://www.linkedin.com/in/jay-shoates-227348108/
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com

On this episode of HALO Talks, host Pete Moore sits down with Hunter Ziesing, founder of Longevity Health, to dive into the rapidly chaing volving world of preventive health and personal wellness data. Bringing decades of experience from Wall Street, athletic pursuits, and nonprofit work, Hunter shares his inspiration for moving into longevity and healthspan solutions after seeing friends and family struggle with preventable health issues.

He discusses Longevity Health's mission: Democratizing access to clinical-grade health data and AI-driven recommendations. . . basically what elite practitioners charge six figures for, made accessible to the masses. Learn about how he aims to empower individuals to truly own their health data, integrate information from wearables and medical tests, and leverage AI for personalized action.

This episode also explores the business of building scalable solutions, collaborating with fitness chains, and balancing the desire to revolutionize public health with mindful entrepreneurship.

On affordable (preventative!) health care for all, Zasing states, " My mission is to really give people the Peter Attia. You know. . .what he charges $150,000 for, for as little as 30 cents a day."

Key themes discussed

• Leveraging personal health data for prevention and longevity
• AI integration in health management and recommendations
• Consumer ownership and use of health data
• Partnerships with fitness clubs and labs for testing
• Transition from nonprofit to for-profit health ventures
• Scaling health platforms through technology and collaborations
• Challenges and vision for democratizing preventive healthcare

A Few Key Takeaways:

1.Data-Driven Personalized Health is the Future: Hunter is building a platform (Longevity Health) that brings together personal health data—from wearables, medical records, blood tests, and more—to help guide individuals in preventative health and wellness. His mission is to democratize access, offering "Peter Attia-level" insights at an affordable price.

2. Behavior Change is Achievable and Measurable: Through previous ventures like the national cycling series supporting Livestrong, and his work at Paceline, Hunter demonstrated that motivating people with goals, teams, and rewards (even as simple as a dollar for hitting your heart rate target) can create real, lasting behavior change.

3. AI-Powered Recommendations Enhance Preventive Care: The company is beta testing an AI engine that analyzes your consolidated health data, gives personalized recommendations, and will eventually act almost like a virtual doctor. For now, a human clinician still reviews and oversees the AI's conclusions, ensuring safety and accuracy.

4. Consumer Ownership Over Health Data is Key: Both Ziesing and Pete discuss the importance of individuals owning their own health data. Regulatory shifts (even tech giants like Apple and Google are getting behind this) are beginning to empower consumers, rather than siloing data within companies.

5. Partnerships and Integrations Will Drive Scale: Rather than trying to own every piece of the ecosystem, Hunter emphasizes the strategy of partnering with gyms, health clubs, and existing testing providers. The vision is to make Longevity Health the connective "last mile" that ties together disparate data to deliver actionable insight—potentially white-labeling the tech or integrating with large fitness chains for scale.

Resources:

• Hunter Ziesing: https://www.linkedin.com/in/hunterziesing/
• Longevity Health: https://www.longevityhealth.me/
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com