• HALO Talks: Elevating Wellness

  • Written by: Pete Moore
  • Podcast
HALO Talks: Elevating Wellness cover art

HALO Talks: Elevating Wellness

Written by: Pete Moore
  • Summary

  • Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
    Integrity Square-2023
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Episodes
  • Episode #487: PowerBox 360-A Fusion of Nightclub Vibe and Immersive Workouts with Lauren Brenner
    Apr 9 2024
    Lauren Brenner is the innovative mind behind the groundbreaking fitness concept, Powerbox 360—a fusion of an immersive nightlife energy vibe with a killer workout. Brenner's concept transports participants into a 360 degree panorama of pulsating visuals and heart-pounding beats reminiscent of an electrifying club environment. Her vision extends beyond "just" the workout though. She aspires to transform attendees from passive onlookers to dynamic players in their fitness journey. With a fierce commitment to holistic well-being, Lauren's revolutionary workout experience is crafted not just for the body, but also the mind and spirit. Her program promises an engaging workout that pushes boundaries and blurs the lines between entertainment and personal betterment, making her a true innovator in the sphere of immersive fitness. As a driven entrepreneur herself, on the importance of building a brand Brenner states, "When you own your own business and you're a type A personality, you wanna be in it. You wanna feel it. You want the energy . . . it's very, very important to to hold on to the integrity and quality of your brand." Key themes discussed Nightclub setting with 360-degree immersive content.The moment of inspiration for PowerBox 360 during the early days of COVID.The challenge of finding and retaining talented instructors.Perspective on building a strong local community through business collaborations.The importance of creating a brand community among clients, not just instructors.The shift in focus from vanity and weight loss to mental health and holistic wellness.The uniqueness of offering personalized temperature control in a group workout setting. A few key takeaways: 1. Brenner shared her journey from Wall Street trader to fitness entrepreneur, highlighting her pivot from founding the Pure Power Boot Camp to keynote speaking and, most recently, creating PowerBox 360. Her story is one of adaptation and innovation, particularly in response to the fitness industry's changes and her own life circumstances. 2. Brenner emphasizes the program's goal of enhancing performance not just physically but also mentally and spiritually, with a focus on injury prevention and longevity. 3. Lauren stresses the significance of community, both within the PowerBox 360 client base and through partnerships with other local businesses. She advocates for a collaborative approach to local commerce and fostering a supportive network that enhances the customer experience while promoting mutual growth. 4. Brenner reflects on the evolution of the fitness industry, noting changes in instructor loyalty and the emerging norm of fitness professionals working across various platforms rather than exclusively for one brand. She predicts that this may eventually cycle back to a more brand-focused approach to staffing. 5. The podcast concludes with Brenner outlining her vision for PowerBox 360's expansion, which includes targeting the hospitality industry and offering customizable individual experiences within a group setting. She aims to create a brand that offers a high-end, personal training experience on a national and international scale, leveraging the unique features of the PowerBox 360 concept. Click here to download transcript. Resources: Lauren Brenner: https://powerbox360.com/team/ PowerBox 360: https://powerbox360.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    22 mins
  • Episode #486: The Pickleball Clinic and Beyond: With Co-Founders Aaron Reznik and Matt Slowinski
    Apr 2 2024
    Matt Slowinski, a college junior when the pandemic struck, found himself at a crossroads along with his friend Aaron Reznik. With their academic lives interrupted and traditional internships inaccessible, Matt turned to his long-standing passion for tennis as a way to fill his time. For years, he and Aaron had coached private tennis lessons during the summer break. As they sought to shape their uncertain futures, Matt's entrepreneurial nature shone through. Leveraging his skill on the court, he suggested the idea of hosting a tennis clinic. With Aaron's marketing acumen behind them, they curated their client base and launched First Serve Tennis. This not only allowed Matt to nurture his love for the sport but also provided an avenue for professional growth during a time when opportunities seemed scarce. Matt and Aaron's journey, punctuated by adaptability and ingenuity, illustrates how they turned a period of global upheaval into a chance to further both their passion and careers in an unexpected, but highly successful, way. They discuss their entrepreneurial experiences, the challenges of managing multiple sports academies, and their perspectives on the future of the pickleball industry. When it comes to community engagement and getting started, Reznik states, "We put together 3 clinics a day for little kids . . . 5 to 9 year olds, 10 to 13 year olds, and high schoolers. So between the hours of around 10 and and 4 PM, we were out there on the courts teaching clinics to these group of kids, maybe 6 to 15 at a time. And then we both realized, 'Alright . . . people love this. We're doing really well at this. We enjoy it. We love it.'" Key themes discussed Tennis lessons turned successful business during COVID.Low-cost tennis academy grows and expands organically.Evaluate time spent, prioritize for maximum return.Pro players, coaches, clinics, and memberships offered.Uncertainty surrounds investment in pro pickleball.Workout recovery products becoming essential for gyms.Pickleball brings people together and gives purpose. A few key takeaways: 1. Aaron Reznik and his co-founder, Matt, got into pickleball without anticipating how significant it would become. They started playing the sport and became addicted, eventually leading to a transformation in their lives. 2. Aaron and Matt ventured into the world of sports academies, primarily focusing on tennis and pickleball. They started with low overhead business models for their academies and reinvested their profits into marketing, courts, and coaches. 3. They initially operated with a handshake agreement before formalizing their partnership as 50-50 owners. They haven't sought outside investment for their ventures, preferring to reinvest their own profits back into the business. 4. Aaron emphasized the growth potential in catering to the 95-99% of pickleball players who are largely unaware of professional pickleball. They see the most potential in engaging recreational players and providing value to the community through their academies and media outlets. 5. The surge in pickleball injuries may be attributed to new players who play excessively without understanding proper recovery techniques. Despite this, the sport has been transformative for many individuals, providing social connections and combating loneliness. Click here to download transcript. Resources: Aaron Reznik: https://www.linkedin.com/in/aaronreznik/ The Pickleball Clinic: https://www.linkedin.com/in/aaronreznik/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    27 mins
  • Episode #485: Inside Northwell Health with Chief People Officer Maxine Carrington
    Mar 28 2024
    Maxine Carrington is the Chief People Officer at Northwell Health. She's a highly recognized, dedicated, and forward-thinking professional who works closely with a team led by CEO Michael Dowling. Reflecting her company's expansive vision of health, she takes her role far beyond the traditional confines of her industry. Maxine is not one to simply wait for illness to manifest in her 85,000+ community; she is a proactive leader who seeks to address the root causes of health issues before they escalate into crises. Health is not merely about treating the sick but encompasses all facets of well-being and personal fitness. Maxine and her team strive to transform communities holistically, acknowledging the profound impact they can have in fostering more substantial, more health-conscious environments. Bold in advocacy and action, Carrington takes a firm stance on critical social issues such as gun violence and black maternal and infant mortality, treating racism as a public health emergency and pushing for greater sustainability. She is a dynamic force in redefining health care, advocating for a broader perspective that includes both prevention and a holistic response to the societal factors influencing community health. Regarding the 'human element' in professional growth, Carrington states, "Throughout my career journey, I've always thought about the human being . . . I'm looking at this whole person thinking, 'How do we help this person get here? Who are they? If things go wrong, could we have prevented this? What did we do to help and enable?" Key themes discussed Career journey focused on whole person well-being.Desired health benefits and insights from usage.Loneliness identified as biggest health care issue.Promoting economic equity, accessible, diverse fitness options.HR restructuring for personalization, relationship, and connection. A few key takeaways: 1. Carrington highlights Northwell's commitment to addressing not just physical health but broader societal issues impacting wellness, such as gun violence, maternal and infant mortality, racism, and sustainability. This broad view underlines the importance of a holistic approach to employee well-being and extends support beyond the workplace into households. 2. Carrington shares a very unique concept of treating Northwell team members as customers. She underlines the significance of active listening to meet employee needs, which is crucial in talent retention. This approach is a core strategy in creating a supportive work environment, and it's something that Northwell takes quite seriously. 3. Through the utilization of various platforms, Northwell is able to leverage data insights effectively. This not only helps streamline operations but also informs leadership decisions aimed at enhancing the experience for team members. Carrington discusses how such tools can facilitate improved communication and greater efficiency in workplace operations. 4. Addressing the socioeconomic diversity of employees, Carrington underscores the value of offering flexible membership levels and various price points in wellness initiatives, such as through partnerships with companies like Gympass. By providing subsidized access to fitness facilities, Northwell demonstrates its commitment to economic equity and ensuring that wellness is accessible to all team members. Click here to download transcript. Resources: Maxine Carrington: https://www.linkedin.com/in/maxinecarrington/ Top Woman in Healthcare: https://www.northwell.edu/news/the-latest/maxine-carrington-recognized-as-a-top-woman-leader-in-health-care Northwell Health: https://www.northwell.edu/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    34 mins

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