How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others.

Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property.

In this episode, you’ll hear:

• How Adam’s personal story and entrepreneurial path led from Money Matters to the mission-driven platform Mission Matters
• Why podcasting is more than just content—it's a vessel for memory, legacy, and lasting impact
• Matthew’s expert insights into trademark law, ownership pitfalls, and AI-related IP issues that every podcaster and brand builder should understand
• Real-life legal lessons from Adam’s journey—how one IP misstep nearly jeopardized years of content and brand equity
• A candid conversation on how to protect your creative work, from names and logos to intros and guest content

As a seasoned IP lawyer, Matthew Asbell brings a sharp and thoughtful perspective, guiding creators through the often-overlooked legal landscape of intangible assets—especially in a digital, AI-enhanced age.

If you care about your brand, your voice, and your story, this episode is your blueprint for protecting what truly matters.

🔗 Follow Adam Torres on Instagram: @AskAdamTorres

EPISODE SUMMARY:

An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI

In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI

for entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it!

Visit:
https://mauricebretzfield.com/

EPISODE SUMMARY:

We will address aspects of messaging and storytelling including:

1. What should your message be?
2. Not just what you say, but how you say it
3. Restrictions can facilitate creativity
4. Finding the right voice
5. The impact of Artificial Intelligence on storytelling

In this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical thought leadership articles. We will discuss messaging and storytelling, and the state of creativity in 2023, including 1) what should your message be?; 2) not just what you say, but how you say it; 3) how restrictions can facilitate creativity; 4) finding the right voice; and 5) the impact of Artificial Intelligence.

Visit:
https://www.laurenceshanet.com/