Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country.

You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts.

If you’d like some more guidance on AI enablement to solve your marketing challenges, reach out to us at XPROMOS.COM

Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story?

Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line.

Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development.

Does your brand need a strategic short-term marketing offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com to discuss how we can build a Signature Offer for your brand.

Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today’s episode spills the secrets of how Shari and Yvette craft fresh Signature Offers for clients from scratch.

Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com

Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer.

Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 3 of this 4-part mini-series, discover the THIRD offer pillar, and another reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer.

Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 2 of this 4-part mini-series, discover the second reason why some offers fail and others succeed as we deconstruct what makes a perfect, Signature Offer.

Does your brand need its own Signature Offer? Reach out to us at xpromos.com

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 1 of this 4-part mini-series, discover why some offers fail and others succeed as we deconstruction what make a perfect, Signature Offer.

Does your brand need its own Signature Offer? Reach out at xpromos.com

What is “new retail”? Sell to Stores retail expert Cathy Parks shares her newest retail trends and insights based on her latest sales visits with national retail buyers. Listen in to discover the answers to these questions:

• What old trends are new again?
• How can manufacturers entice today’s brick & mortar retailer buyers?
• Store brands are growing, so how is that impacting the retail mix?
• How has Black Friday evolved?
• What categories are doing well so far this year, and which are soft?
• Are store-in-a-store concepts performing?
• What’s happening with malls?
• Who are the new hot brick & mortar retailers?

Join Sell to Store Expert Cathy Parks in this interview with Yvette Brown and Shari Nomady as they discuss what’s happening at retail now, and what buyers are looking for in 2024 and beyond.