It’s time to get off the stage of social media and step into the secret place.

Many of us have become far too obsessed with social media marketing.
» We place too much emphasis on it to solve our revenue problems.
» We expend too much energy trying to figure out the “right” strategy.
» And we’ve lost our True North in the process.

It’s your responsibility to lead your business, to guide your marketing strategy, to pour into your clients. ⇨ And the truth is… that work is done off the screen.

Most of your business is built in the secret place – off the screen, away from the devices. But many of us have gotten so distracted by social media that we’ve made it our permanent residence. And because our cups are empty, we’ve become puppets who perform instead of leaders who serve.

When you work diligently off the screen and tinker with your ideas before bringing them to the public, social media will only amplify what you’ve labored over in the secret place.

Not only will social media marketing become easier, but creating content will be more enjoyable too.

It’s time to return to the secret place so you can actually work on your business instead of wasting time scrolling, find your voice again instead of mimicking everyone else’s, and lead your business in a way that truly serves your people instead of following what other experts say.

» It’s time to return to the secret place. «

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Speed is seductive. It promises you the thrill of fast results, the dopamine rush of hitting a goal, and the illusion of control over your timeline. But in reality, speed often leads to burnout, disappointment, and goals that feel hollow once you’ve reached them.

In this episode, we’re breaking down why speed is so enticing in the first place – looking at the science of dopamine, the cultural obsession with instant gratification, and the myth of overnight success. We also talk about how chasing fast outcomes rewires your brain, sets you up for reward crashes, and leaves you stuck in cycles of striving without ever feeling fulfilled.

Moving forward, may you shift your focus from frantic goal-chasing to true stewardship of your season, develop a reverence for your work, and build the deeper roots that create sustainable success.

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One chapter has ended but the next hasn’t quite begun. One door has closed but another hasn’t yet opened.

If you find yourself here, in the in-between…
Wondering where you go from here
Seeking clarity on the path forward
Feeling lost, frustrated, or disappointed…
You’re not alone.

Many of us are trekking through the wilderness right now…
Meeting the end of our self-sufficiency.
Coming to terms with the timeline that’s actually meant for us (which might not be the one we wanted).
Being prepared — through trials & tribulations, pain & discomfort — for the breakthrough to come.

This season has felt frustrating, disappointing, and lonely for many. But there is hope for a brighter future. Hope for you to feel alive again — breathing fresh life into your business, surging forward with clarity and purpose, and reigniting your spark as you show up in this season.

This one’s for the women entrepreneurs, business owners, and leaders who have found themselves asking, “Where do I go from here?” To answer that question, we’re exploring what it means to be in a wilderness season, and covering 4 core areas you can prioritize as you move forward: Confession, Faith, Obedience, and Surrender.

Remember: this season isn’t punishment; it’s sacred preparation.

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The era of staying relevant through surface-level content and showcasing the perfect life is over.

With AI now handling information delivery, entrepreneurs and creators are being called to a deeper level of service and facilitation. The shift from relevancy to resonance, from authority to depth, and from consistency to substance is reshaping how we build businesses and serve our communities.

This new era demands that we go beyond sharing information to becoming facilitators of genuine transformation.

Surface-level strategies that once worked—endless content creation, lifestyle marketing, and staying top-of-mind through sheer volume—no longer cut through the noise. The new standard requires going within to discover your unique methodology, creating experiences that leave lasting impressions, and serving at a level that produces real results for your clients.

It's time to chisel away what's not working, raise the standard of excellence, and embrace the opportunity to create businesses built on substance rather than surface appeal.

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Your calling isn't your business. Your business is simply the vehicle for living out the deeper work you're meant to do.

Most entrepreneurs get caught up in survival mode, hitting sales goals and creating content, but they miss the transformational power that comes from operating out of their true calling. The alignment and fulfillment you're searching for isn't found in perfecting your strategy—it's a byproduct of stepping into work that serves something bigger than yourself.

Your calling often doesn't feel comfortable at first. It's that thing that compels you, even scares you a little, but carries a deep conviction you can't escape. When you speak from calling rather than just passion, people don't just receive information—they receive impartation. They don't just know more; they become more.

But your calling demands obedience in the small moments now. These aren't practice rounds for "someday"—they're the foundation for the transformational work only you can do.

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Are you sacrificing yourself on the altar of approval? People-pleasing shows up in the most hidden ways in your business and relationships—often disguised as "being a good leader" or "staying relatable." The constant need for approval creates anxiety, misalignment, and keeps you from stepping into your full power as an entrepreneur.

This isn't about becoming cold or uncaring. It's about caring so deeply about your calling that you're willing to disappoint some people to stay true to it. We're sharing personal stories of breaking free from the exhausting cycle of over-giving, avoiding hard conversations, and watering down our message for the comfort of others.

Your purpose is too powerful to sacrifice on the altar of people-pleasing.

If you're ready to release the need for everyone's approval and anchor yourself in who you were destined to be, this will call you back to your roots and give you the courage to show up as your unfiltered, authentic self—even when it ruffles feathers.

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What happens when you can no longer ignore the quiet voice within?

In this deeply personal episode, Jordan shares the story of her breaking point — a season marked by anxiety, disconnection, and an internal tug-of-war between what she wanted and what she truly needed. It all came to a head in what she now calls her God moment — a jarring but sacred awakening that led her to surrender, recalibrate, and return to herself.

From the weight of misalignment to the freedom of clarity, this episode is a testament to what’s possible when you finally listen.

Sometimes the most powerful move you can make is quieting the noise, surrendering to what you know deep down, and finding your way back to yourself.

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This one’s for the moms, the soon-to-be moms, the business owners in a season of transition—or anyone who’s ever felt their identity shifting beneath their feet.

In today’s episode, Ashton opens up about her journey into motherhood: from the year of preparation and personal growth that led up to pregnancy, to her labor and birth experience, to the raw and humbling reality of postpartum. We talk about what it really looks like to return to work after having a baby, how her perspective on success has completely shifted, and what she’s holding onto—and letting go of—in this new season.

We get honest about the parts no one talks about: the identity unraveling, the tenderness of early motherhood, and how it feels to rebuild your connection to your work when everything inside you feels different.

Whether you’re a mom or not, this conversation is an invitation to come home to yourself, release the pressure to perform, and trust the timing of your own becoming.

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