Today we are talking about another super important part of any business and that’s sales. We talk about the traditional model of the sales process and how moving away from this can benefit the customer experience and sales success!

Charlie Day is back on the podcast today, she is a sales expert who’s agency aims to be the most diverse sales team. Her enthusiasm for selling is clear and you are guaranteed to come away from this podcast wanting to sell, sell, sell!

What You’ll Learn In This Episode

- What qualities make a good sales person and how Charlie Day is setting her agency apart from the rest.

- How values and integrity feed into the sales process and how these can be used to tailor the sales strategy to your business's values.

- The value of collecting “nos” in the sales process and how these can help you find customers that truly fit with your business.

- The value of learning to sell and when it may be time to get help with your sales process.

- Why you should set sales targets and be selling EVERY DAY!

Resources:

- Find all of Charlie on Instagram, check out her Facebook Group and Sales Made The Agency Instagram page
- Find out about Charlie and my Sales and Strategy Day on 12th June
- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Franchising is a model in business that sometimes gets negative press. Today we tackle some of the misunderstandings around franchising and discuss how this fantastic business model can be used to benefit both the franchisee and the franchisor to accelerate growth and maximise the impact of your business.

Today’s guest is Franchise Strategist Stacey Cann, who started in corporate marketing but took her career in a different direction when she became a franchisee. This was just the start of her work in franchises and now she advises both franchisees and franchisors on how to be more profitable.

What You’ll Learn In This Episode

- What franchising is, some of the main advantages of franchising and how it can help to unlock your confidence and potential in business.

- What you can expect to pay when buying into a franchise and how long it could take to make a return on your investment

- The types of businesses that are suited to franchising and how it can scale your business quickly when done the right way.

- Some of the ways that franchising can evolve into something completely different to how it started out.

Resources:

- Find all of Stacey’s’s services at: www.staceycann.com/free and on Facebook and Instagram
- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are talking about taking leaps both in our personal lives, and in our businesses, as well as something which is perhaps unexpected and not talked about enough, and that is female pleasure.

Our guest today is someone who is no stranger to taking these big leaps. Mangala Holland built her business coaching women towards their sensual awakening and unlocking the power of the female orgasm whilst travelling the world. Today she shares her story of personal discovery and business success, including her transition from corporate to entrepreneurial life, as well as her travels across the globe.

What You’ll Learn In This Episode

- How living for the weekend can be a symptom of low self-esteem and dissatisfaction with your current situation in life.

- The ways that nervous system regulation can be foundational in your business success as well as when it comes to experiencing pleasure.

- What sexual pleasure and success in the boardroom have in common, and how you can improve both by using some of the practices that Mangala teaches.

Resources:

- Find all of Mangala’s services at: mangalaholland.com
- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

This week’s podcast focuses on selling. Confidence is essential to the sales process and today we talk a lot about having the confidence to sell whilst also remaining your authentic self and setting yourself apart by using your own unique personality and being real.

Today’s guest is Anna Payne who shares her journey from a successful career working for an SME, into entrepreneurship, and how she remained true to herself while having the confidence to promote her business and herself as a sales expert.

What You’ll Learn In This Episode

- The power of gaining the confidence to own your personality and stop comparing yourself to others.

- What changing your mindset can do for your business and your ability to perform at your best.

- How having the courage to do difficult things can fuel your confidence increase.

- That having confidence in your product or service, and knowing that you can sell in the right way for you will allow you to build better connections with your prospects and sell more effectively.

Resources:

- Find all of Anna’s services at: annapayne.online/everything, connect with her on Facebook, or Instagram @annapaynesales.
- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are shedding light on a topic that some people may be scared to ask about, and that is diversity and inclusion. Asking questions and encouraging openness around disabilities is really important and is good for both people with disabilities, but also for your business.

Our guest is Elaine Hughes who is a Disability and Diversity Specialist. She gives her perspective on how businesses can be more inclusive and accessible to people with disabilities and the benefits that this can bring.

What You’ll Learn In This Episode

- How to start the process of considering inclusivity in your business.

- Some of the ways that including diversity and inclusivity can make your business more profitable and increase your audience.

- Which questions to ask to broaden your network to be more inclusive and diverse.

- The one most valuable thing that you can implement in your business to be more inclusive.

- What a diversity and inclusivity audit is and how it could help your business.

Resources:

- Find all of Elaine’s services at https://www.linkedin.com/in/hugheselainem/ or elainehughes.co

- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Visit the website https://thatstrategyco.com/

- Join my mailing list - https://go.lisajohnson.com/mailinglist

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist

- Join the discussion at www.facebook.com/groups/thatstrategygroup/

- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist

- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.

Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.

What You’ll Learn In This Episode

- How the role of SEO in business has changed in recent years and how this can be used to your advantage.

- Strategies to improve your SEO strategy for your business by using niching and specific search terms.

- Which tools can be used to start analysing your website traffic and optimising your website now.

- The differences between using social media advertising and SEO in your business.

- Real examples of the results that can be achieved by applying Search Marketing the right way.

Resources:

- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Find all of Claire’s services at https://www.claire-taylor.co.uk/

- Visit the website https://thatstrategyco.com/

- Join my mailing list - https://go.lisajohnson.com/mailinglist

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist

- Join the discussion at www.facebook.com/groups/thatstrategygroup/

- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist

- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

This week we're talking about something many people find challenging… tech! This is something I used to be put off by as well but working with tech experts has shown me that it’s not as difficult as it seems to get to grips with the tools that are out there for building a customer base online, and that these tools should be embraced to improve how we engage with customers.

Today’s guest is a perfect example of a tech expert who is changing the way things are done in her specialism which is funnel building. Kerry Moorse talks about how her business, Funnel Sketchers, provides the services business owners need at prices they want, and with the level of customer service they deserve.

What You’ll Learn In This Episode

- How to combine automated AI services with real human connection to connect with customers whilst streamlining your internal processes.

- Methods to maximise satisfaction with your service by nurturing customers as individuals and tailoring their customer experience.

- The way Kerry juggles family and business life whilst still doing the other things she wants such as travelling.

Resources:

- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Join That Strategy Club

- Find out more about Kerry’s Business at funnelsketchers.com

- Visit the website https://thatstrategyco.com/

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business.

Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation.

What You’ll Learn In This Episode

- How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform.

- How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive.

- How expectations of a corporate job and “climbing the ladder” are not always what they seem.

Resources:

- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Join That Strategy Club

- Find more about Sarah’s services at: https://www.instagram.com/getfullybooked

- Visit the website https://thatstrategyco.com/

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel