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Nudge

Nudge

Auteur(s): Phill Agnew
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 Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.Phill Agnew Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The surprising true story behind “the greatest ad ever made”

    The surprising true story behind “the greatest ad ever made”
    Jun 16 2025
    Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time”. But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. Why? Today on Nudge, bestselling author and storytelling expert Will Storr explains why. --- Access the bonus episode: https://nudge.kit.com/0d88279296 Read Will’s book: https://shorturl.at/yUGRC Visit Will’s website: https://www.thescienceofstorytelling.com/ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Sources: Bransford, J. D., & Johnson, M. K. (1972). Contextual prerequisites for understanding: Some investigations of comprehension and recall. Journal of Verbal Learning and Verbal Behavior, 11(6), 717–726. Flock Associates – Recife Sport club: Immortal Fans. Integrated Campaign by Ogilvy Brazil. https://youtu.be/E99ijQScSB8?si=TS3poMArJIqb-FtE Muth, C., Pepperell, R., & Carbon, C.-C. (2013). Give me Gestalt! Preference for cubist artworks revealing high detectability of objects. Leonardo, 46(5), 488–489. Walker, R., & Glenn, J. (2009). Significant Objects. Retrieved from https://significantobjects.com/ Wiessner, P. W. (2014). Embers of society: Firelight talk among the Ju/’hoansi Bushmen. Proceedings of the National Academy of Sciences USA, 111(39), 14027–14035. https://doi.org/10.1073/pnas.1404212111
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    27 min
  • Instagram failed until it made THIS simple change

    Instagram failed until it made THIS simple change
    Jun 9 2025
    Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a behavioural science model that transformed their work. Today on Nudge, Bas Wouters, an expert behavioural science practitioner, explains Instagram's changes and how you can follow their model to improve your online marketing. You’ll learn: How a simple question can increase reviews by 400% Why “The World’s Deepest Trash Can” decreased littering by 81% How I increased email open rate by 4.5% (using Bas’s advice) And how Airbnb, Beer52, and Instagram use psychology to persuade you --- Sign up to Online Influence Academy: https://shorturl.at/vNYOU Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ My email a/b test results: https://ibb.co/TBjBxTNr --- Sources: Fogg BJ (2019). Tiny habits: the small changes that change everything. Boston: Houghton Mifflin Harcourt. Wouters, B., & Groen, J. (2020). Online influence: Boost your results with proven behavioral science. Zeigarnik BW (1927). Das Behalten erledigter und unerledigter Handlungen. Psychologische Forschung, 9:1-85.
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    27 min
  • I tested this marketing guru’s advice. Was it a waste of time?

    I tested this marketing guru’s advice. Was it a waste of time?
    Jun 2 2025
    I gave this marketing expert one hour to create an unforgettable ad. I showed his ad to 30 Brits and measured exactly how memorable it was. Does his marketing advice work? Or is it a waste of time? Listen to find out. --- Learn more about Voxpopme: https://www.voxpopme.com/ Kopi Luwak control ad: https://ibb.co/NgXY0HZ0 Kopi Luwak ad Louis’s variant version: https://ibb.co/ymQG433V Buy Louis's book: https://link.stfo.io/amazon Sign up for STFO: https://www.stfo.io/newsletter Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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    39 min

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