Today, we're diving into the nuances of connecting deeply with your audience and driving sales. While structured approaches are vital, I find that rigid rules often fall short in the diverse landscape of business. Instead, let's explore lenses and principles. Messaging isn't one-size-fits-all; it's about understanding your unique business and audience.

In my upcoming coaching intensive, Establish, we'll dissect these philosophies further. For instance, self-identification is key. Help your audience see themselves in your narrative. Take Sarah, one of my fab clients, a mortgage broker, who prompted me to check my rates with a simple question. It's about compelling them to engage.

Secondly, be intentional. Know why you're creating content. Is it to build trust or establish authority? Each piece should serve a purpose in guiding your audience through their journey.

Lastly, consider what your dream client needs to know. Do they need reassurance, clarity on their starting point, or insight into your offer's value? By addressing these questions, you guide them towards a decision.

These principles transcend trends and provide a solid foundation for your business strategy. In Establish, I'll dive deeper, offering practical examples and guidance. Remember these core principles as you craft your messaging and content—they're your compass in the ever-changing world of business

Establish, my program is currently on the roll and is designed to guide business owners in refining their offerings, so check it out.

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WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.

Hey there, let's pause for a sec and take a breath. It's totally normal to feel stuck, down, or even self-loathing at times. But here's the thing: feeling like we're not seeing the results we want is just part of the journey. There are ups, downs, and moments when it feels like nothing's paying off.

In this episode, let's talk about those timelines we set for ourselves. Spoiler alert: they're arbitrary. So maybe it's time to cut yourself some slack and focus on the progress you've made, instead of fixating on where you think you should be. Also, let's consider why you might be feeling stuck. Sometimes, staying put feels safer than taking that leap into the unknown. It's like we're afraid of what success might mean for our identity, so we unconsciously hold ourselves back. It's worth digging into what's really driving that fear of moving forward.

Have you ever thought that maybe you've moved the goalposts without realizing it? Us high achievers have a habit of hitting one target and immediately setting our sights on the next one. But if we never stop to celebrate our wins along the way, it's easy to feel like we're always falling short. Maybe even keep a weekly reflection practice to stay grounded in your progress. Trust me, celebrating those micro-moments can make a world of difference.

And hey, remember that version of you from a few years ago? They'd be blown away by how far you've come. So cut yourself some slack, celebrate your wins, and keep moving forward—one step at a time. You're doing better than you think.

Establish, my program is currently on the roll and is designed to guide business owners in refining their offerings, so check it out.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.

Reflecting on my own journey, I realized the importance of solid foundations after facing some growing pains in my business. Going back to basics doubled my business in just under nine months. It's like gold, I tell you.

So, let's talk sales. Turning curious browsers into paying clients is an art, and it starts with understanding how you like to be sold to. There's an energetic component to sales that's often overlooked. Understanding how you prefer to be sold to can inform your approach to selling to others. I've found that aligning my sales approach with my natural communication style boosts confidence and builds authority. It's not about pushing a sale; it's about creating meaningful connections.

Next, consider your conversion process. It's not one size fits all. Your business model and unique strengths should dictate your strategy. Whether it's through funnels, personalized outreach, or sales calls, find what works best for you. And let's not forget the spectrum of intimacy in sales. Different communication channels offer varying levels of connection. Mixing it up keeps your audience engaged and allows for deeper relationships.

By considering factors like your preferred mode of communication and the level of intimacy you want to establish with your audience, you can create a more effective sales strategy. Sales may seem daunting, but it's one of my favorite topics to explore and I'm excited to delve deeper into it with my audience, especially those who are part of my Established program.If you're curious about Establish, my program is designed to guide business owners in refining their offerings, so check it out.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.