Today, we're diving into the nuances of connecting deeply with your audience and driving sales. While structured approaches are vital, I find that rigid rules often fall short in the diverse landscape of business. Instead, let's explore lenses and principles. Messaging isn't one-size-fits-all; it's about understanding your unique business and audience.

In my upcoming coaching intensive, Establish, we'll dissect these philosophies further. For instance, self-identification is key. Help your audience see themselves in your narrative. Take Sarah, one of my fab clients, a mortgage broker, who prompted me to check my rates with a simple question. It's about compelling them to engage.

Secondly, be intentional. Know why you're creating content. Is it to build trust or establish authority? Each piece should serve a purpose in guiding your audience through their journey.

Lastly, consider what your dream client needs to know. Do they need reassurance, clarity on their starting point, or insight into your offer's value? By addressing these questions, you guide them towards a decision.

These principles transcend trends and provide a solid foundation for your business strategy. In Establish, I'll dive deeper, offering practical examples and guidance. Remember these core principles as you craft your messaging and content—they're your compass in the ever-changing world of business

Establish, my program is currently on the roll and is designed to guide business owners in refining their offerings, so check it out.

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