I always enjoy recording a podcast where I get to live out what I’m about to discuss, and today’s episode is no exception. I spent 20 minutes overthinking several topics, needing more structure. It struck me to try shorter episodes along with my usual ones.

In today's episode we're talking all things messy action. Too often we wait for the perfect moment or feel the need to over-prepare before taking action. However, I've learned that taking imperfect, messy steps can teach us more than endless strategising ever could.

In this episode I share:

• How I'm embracing the mess in my own business lately
• The trends I seem to see with clients around overthinking and what to do instead
• How you can embrace a mess to magic mindset when it comes to growing your business

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As business owners, we often overlook the social influences around us, and in doing so, we do our ideal clients a huge injustice. Incorporating these influences into your business, sales process, marketing, and messaging will change your approach fundamentally.

The cultural values influence how people purchase and how businesses operate. Individualist cultures tend to think linearly—cause and effect—whereas collectivist cultures think systemically—considering interconnectedness and interdependencies.

For example, linear thinking might lead you to believe that if a client isn’t responding, it’s because of something you did wrong. Systemic thinking, however, would prompt you to consider the client’s history with sales, their current life circumstances, and broader social influences.

It's crucial to adopt a systemic thinking approach, which can prevent you from making quick, narrow judgments. Instead, consider multiple realities and influences that could be affecting your business interactions.

For practical application, start asking yourself, “What else could be true here?” This question encourages you to consider various perspectives and possibilities, broadening your understanding of any given situation. Additionally, use circular questioning to gain insights from different viewpoints. For instance, ask yourself, “What would my coach think about this?” This can help you see things from a new angle and access different problem-solving strategies.

By thinking systemically, you can address the root causes of problems in your business rather than just the symptoms. Apply this to your messaging too. Ensure you’re considering not just the immediate needs of your clients, but also the broader context of their lives and the ripple effects of their decisions.

In my program, Establish, we dive deep into psychology-informed sales and messaging, using a sociological lens to truly understand and connect with your clients. Drop me a DM on Instagram if you have any questions or want to learn more.

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If you think talking about business structure is going to be boring or irrelevant, let me stop you right there. In this episode, my goal is to make you rethink the very foundations of your business and why they are crucial for your success. Often, when clients come to me, especially those in one-on-one partnerships, they think they need to work on mindset or advanced strategies, but the truth is, it usually boils down to foundational issues.

When working closely with clients, I get an intimate look at their business operations. Many are making multi-six figures or have just hit six figures and are looking to scale. They think they need to focus on psychological insights and robust strategies, which are important, but often they neglect the foundational structures that support everything else.

I’ve seen businesses where folders are a mess, processes are non-existent, and unnecessary conversations are rampant. Imagine having a system where everything has a place and everyone knows their role—sounds great, right? This clarity can transform your business. Even if you think you're doing okay, revisiting your structure can prevent you from chasing your tail and feeling overwhelmed.

Inconsistencies in results often stem from structural issues. Without a solid foundation, you’ll only do proactive work when desperate, which isn't sustainable. Market and sell consistently, add value year-round, and avoid showing up only when you need to make sales. Wasting time is another common problem. If your business lacks structure, you'll spend excessive time on repeat communications.. Remember, time is our most precious resource.

To start improving your structure, join my program, Establish, which kicks off next week. Let’s build a business that’s not only profitable but also runs smoothly, giving you more time to do what you love. Drop me a DM on Instagram if you have any questions or want to learn more.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.

Today, we're diving into the nuances of connecting deeply with your audience and driving sales. While structured approaches are vital, I find that rigid rules often fall short in the diverse landscape of business. Instead, let's explore lenses and principles. Messaging isn't one-size-fits-all; it's about understanding your unique business and audience.

In my upcoming coaching intensive, Establish, we'll dissect these philosophies further. For instance, self-identification is key. Help your audience see themselves in your narrative. Take Sarah, one of my fab clients, a mortgage broker, who prompted me to check my rates with a simple question. It's about compelling them to engage.

Secondly, be intentional. Know why you're creating content. Is it to build trust or establish authority? Each piece should serve a purpose in guiding your audience through their journey.

Lastly, consider what your dream client needs to know. Do they need reassurance, clarity on their starting point, or insight into your offer's value? By addressing these questions, you guide them towards a decision.

These principles transcend trends and provide a solid foundation for your business strategy. In Establish, I'll dive deeper, offering practical examples and guidance. Remember these core principles as you craft your messaging and content—they're your compass in the ever-changing world of business

Establish, my program is currently on the roll and is designed to guide business owners in refining their offerings, so check it out.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.

Hey there, let's pause for a sec and take a breath. It's totally normal to feel stuck, down, or even self-loathing at times. But here's the thing: feeling like we're not seeing the results we want is just part of the journey. There are ups, downs, and moments when it feels like nothing's paying off.

In this episode, let's talk about those timelines we set for ourselves. Spoiler alert: they're arbitrary. So maybe it's time to cut yourself some slack and focus on the progress you've made, instead of fixating on where you think you should be. Also, let's consider why you might be feeling stuck. Sometimes, staying put feels safer than taking that leap into the unknown. It's like we're afraid of what success might mean for our identity, so we unconsciously hold ourselves back. It's worth digging into what's really driving that fear of moving forward.

Have you ever thought that maybe you've moved the goalposts without realizing it? Us high achievers have a habit of hitting one target and immediately setting our sights on the next one. But if we never stop to celebrate our wins along the way, it's easy to feel like we're always falling short. Maybe even keep a weekly reflection practice to stay grounded in your progress. Trust me, celebrating those micro-moments can make a world of difference.

And hey, remember that version of you from a few years ago? They'd be blown away by how far you've come. So cut yourself some slack, celebrate your wins, and keep moving forward—one step at a time. You're doing better than you think.

Establish, my program is currently on the roll and is designed to guide business owners in refining their offerings, so check it out.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.

Reflecting on my own journey, I realized the importance of solid foundations after facing some growing pains in my business. Going back to basics doubled my business in just under nine months. It's like gold, I tell you.

So, let's talk sales. Turning curious browsers into paying clients is an art, and it starts with understanding how you like to be sold to. There's an energetic component to sales that's often overlooked. Understanding how you prefer to be sold to can inform your approach to selling to others. I've found that aligning my sales approach with my natural communication style boosts confidence and builds authority. It's not about pushing a sale; it's about creating meaningful connections.

Next, consider your conversion process. It's not one size fits all. Your business model and unique strengths should dictate your strategy. Whether it's through funnels, personalized outreach, or sales calls, find what works best for you. And let's not forget the spectrum of intimacy in sales. Different communication channels offer varying levels of connection. Mixing it up keeps your audience engaged and allows for deeper relationships.

By considering factors like your preferred mode of communication and the level of intimacy you want to establish with your audience, you can create a more effective sales strategy. Sales may seem daunting, but it's one of my favorite topics to explore and I'm excited to delve deeper into it with my audience, especially those who are part of my Established program.If you're curious about Establish, my program is designed to guide business owners in refining their offerings, so check it out.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.

Today's episode is packed with value, almost like a masterclass. I believe mastering messaging is crucial for business success—it's about how we connect, communicate, and position our offerings. Many struggle with messaging due to overwhelming templates and lack of clarity. But it's about conversing authentically with your audience, understanding their values, beliefs, and fears.

In this episode, we delve into mastering messaging, essential for business success. Messaging isn't just about templates; it's about understanding human behavior and psychology.

We explore mapping the three levels of a problem: external, internal, and philosophical. Understanding your ideal client's beliefs and language through market research is crucial. Messaging is about storytelling and connecting deeply with your audience, creating real value and building trust. So, let's dive in and master the art of messaging for sustainable business growth.

By tapping into human behavior and psychology, we can craft authentic messaging that resonates deeply. So, let's dive in and unlock your creativity!

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.

You don't have a business without potential clients - AKA "leads".

In episode two of our strengths-driven foundation series we're focusing on ways to generate leads for your business. But to do so in an authentic, aligned way that doesn't feel forced or disconnected.

I take you through how you can align your client attraction strategy to your strengths for higher quality engagement and maximum conversions.

If you loved this episode LET ME KNOW, take a screenshot, share it on your story and tag @moniqueharding_

WORK WITH MONIQUE;

Interested in being coached by me in 2024?. Check out if its for you.