Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.”

We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.

Key Take-aways

• Why most Shopify businesses fail, and why it’s rarely because of the product.

• The Profit First framework and why profitability isn’t an event, it’s a habit.

• How founder burnout and poor money habits destroy great stores.

• Why removing yourself from the business (Clockwork method) is a true measure of success.

• The importance of constraints in sparking innovation and efficiency.

• Why small business isn’t just the backbone of the economy — it IS the economy.

Resources & Links Mentioned in the Show

• Mike Michalowicz Website (Mike Motorbike): https://www.youtube.com/results?search_query=mike+michalowicz
• Shopify: https://www.shopify.com
• Shopify Plus: https://www.shopify.com/plus
• Bold Commerce Apps for Shopify: https://boldcommerce.com/shopify

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store.

Key Take-aways

• Your social media profile is a critical step in the buying journey and should be treated like a landing page
• Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products
• Focus on storytelling and brand trust, not just a pretty grid layout
• Use customer reviews and UGC in story highlights to increase credibility
• Make it effortless for visitors to find your top products and offers without having to dig through your feed

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.

Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.

• Why bootstrapping may give your Shopify store a strategic advantage over raising VC
• How Omnisend scaled to $50M ARR by being customer funded
• The automation blind spot: 2% of emails generate 40% of revenue
• Smart segmentation strategies that increase conversions without increasing effort
• The compounding power of small, creative improvements over time
• How to use AI in your ecommerce business starting today
• Why retention is more powerful than acquisition for long-term Shopify growth
• Ideas to spark innovation in your store with limited time, budget, or team

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

• Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/
• Omnisend Email & SMS Marketing: https://www.omnisend.com
• Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30
• Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205
• Judge.me Reviews App: https://judge.me
• Gorgias Helpdesk: https://www.gorgias.com
• Bold Commerce Apps: https://www.boldcommerce.com/shopify
• Shopify Plus Info: https://www.shopify.com/plus