In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing.

Melina moderates a lively discussion featuring Usama Fayyad, Joanna Lepore, and Ben Guttmann, who explore the implications of AI on human interaction and decision-making. They delve into the balance between leveraging AI as a tool and maintaining the essential human touch in branding and marketing efforts. The panelists share their perspectives on the risks of over-reliance on AI, the importance of critical thinking, and the potential for innovation when humans and AI work together effectively.

In this episode:

• Discover the key challenges of communicating effectively in the age of AI.
• Explore how AI can enhance or hinder human creativity and critical thinking.
• Learn about the importance of maintaining a human connection in marketing and branding.
• Understand the ethical considerations and biases associated with AI technologies.
• Gain insights on how organizations can navigate their AI journey while prioritizing human elements.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/511.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

• Send Us a Message
• Follow Melina on LinkedIn
• The Brainy Business on Youtube
• The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School of Management. Together, they delve into the world of advertising, specifically focusing on what makes an ad ineffective. They discuss the common pitfalls brands encounter, from failures of attention to unclear messaging and memory issues. Jake shares insights from his extensive research on social influence and persuasion, helping listeners understand how to create more impactful advertisements while avoiding the mistakes that lead to cringe-worthy campaigns.

Melina and Jake explore the importance of having a clear objective for advertisements, the dangers of overloading messages, and the need for emotional resonance in ads to enhance memorability. They also touch on the consequences of failing to distinguish your brand in a crowded market, and how tunnel vision can lead to offensive or tone-deaf marketing efforts. The episode wraps up with Jake’s actionable framework for evaluating ads, ensuring you’re on the right track to creating memorable and effective marketing communications.

In this episode:

• Discover the two main types of ineffective ads and how they can waste resources.
• Learn the importance of having a clear objective and specific goals for your advertising campaigns.
• Understand the impact of emotional high points on memory retention and brand recall.
• Explore the concept of “tunnel vision” and how it can lead to misjudged advertising strategies.
• Gain insights into the ad plan framework to evaluate and improve your advertising efforts.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/509.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

• Send Us a Message
• Follow Melina on LinkedIn
• The Brainy Business on Youtube
• The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, branding, and packaging—insights that often go unspoken but significantly influence decision-making.

Listeners will learn about the importance of understanding System 1 reactions—those quick, emotional responses that drive consumer behavior—compared to what people consciously articulate. Keith discusses various innovative methods, including implicit association testing and emotional resonance analysis, which provide deeper insights than traditional focus groups or surveys. This episode serves as a critical reminder that what consumers say they want may not align with their true feelings and preferences.

In this episode:

• Discover how implicit testing taps into subconscious consumer reactions.
• Learn about the differences between System 1 and System 2 thinking in consumer behavior.
• Explore the significance of rapid testing and iteration in the product development process.
• Understand how to leverage consumer insights for better marketing and branding strategies.
• Gain practical tips for integrating implicit testing into your business practices.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/508.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

Send Us a Message

Follow Melina on LinkedIn

The Brainy Business on Youtube

The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they explore the complexities of decision-making in life and relationships, discussing a powerful framework called the Five Cs that can help individuals navigate significant choices with clarity and intention.

Abby shares her journey from social innovation leader to entrepreneur, emphasizing the importance of integrating both emotional and financial considerations when making life decisions. The conversation dives into how to clarify what's truly important, communicate effectively with those impacted by your choices, and broaden your perspective by considering a range of options. Abby also highlights the value of checking in with trusted resources and exploring the potential consequences of your decisions, ensuring a holistic approach to navigating life’s biggest questions.

In this episode:

• Discover the Five Cs framework for making thoughtful life decisions: Clarify, Communicate, Consider, Check-in, and Consequences.
• Learn how to identify your decision-making style and the importance of balancing emotional and rational approaches.
• Explore practical strategies for discussing significant topics with partners and loved ones to foster healthier relationships.
• Understand the importance of reframing choices to avoid analysis paralysis and uncover creative solutions.
• Gain insights into how to evaluate the long-term implications of your decisions for a more fulfilling life.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/507.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

• Send Us a Message
• Follow Melina on LinkedIn
• The Brainy Business on Youtube
• The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of optimism bias, exploring how it influences our beliefs, behaviors, and decision-making—sometimes to our benefit and other times to our detriment. This refreshed replay of one of the foundational episodes from early 2019 highlights the sneaky cognitive shortcut that leads us to believe that good things are more likely to happen to us while downplaying the risks of negative outcomes.

Melina discusses the dual nature of optimism bias, illustrating how it can inspire us to take bold steps—like starting a new business or pursuing a relationship—yet also blind us to potential pitfalls and warning signs. Through relatable examples, she explains how this bias manifests in everyday life, from unrealistic expectations about project timelines to the common belief that we will beat the odds in various aspects of life.

In this episode:

• Understand the concept of optimism bias and its impact on decision-making.
• Explore the benefits and drawbacks of optimism bias in personal and professional contexts.
• Learn how optimism bias can lead to overconfidence and unrealistic expectations.
• Discover practical strategies to balance optimism with a realistic approach to planning and execution.
• Gain insights into how optimism bias affects consumer behavior and business decisions.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/506.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

• Send Us a Message
• Follow Melina on LinkedIn
• The Brainy Business on Youtube
• The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like" button, a seemingly simple feature that has profoundly influenced our digital interactions and consumer behavior.

As the first employee at Yelp, Bob shares firsthand insights into the development of the like button and how it transformed the way we express approval online. He discusses the significance of the thumbs up symbol, its psychological impact, and the broader implications for technology, innovation, and customer experience. Throughout the conversation, Melina and Bob explore the intricate relationship between human behavior, language, and the design choices that shape our digital landscape.

In this episode:

• Discover the fascinating history behind the like button and its creators.
• Learn how small design choices can have massive impacts on human behavior.
• Understand the difference between customer experience and customer context.
• Explore the evolution of technology and its unintended consequences.
• Gain insights into the role of language and metaphor in shaping our digital interactions.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/505.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

Send Us a Message

Follow Melina on LinkedIn

The Brainy Business on Youtube

The Brainy Business on Instagram

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our behavior, empathy, and learning. Originally aired in January 2019, this refreshed episode explores how these hidden drivers shape our interactions and influence consumer psychology.

Melina discusses the discovery of mirror neurons and shares compelling stories, including how a monkey's brain reacted to seeing a researcher eat ice cream, demonstrating our innate ability to learn through observation. She highlights the significance of mirror neurons in human development, from learning skills like tying shoes to experiencing emotions through storytelling and visual cues.

As the episode unfolds, you'll gain insights into how mirror neurons can be leveraged in business to enhance customer experiences and foster connections. Melina provides practical examples of how to effectively use video, facial expressions, and storytelling to activate these neurons in your audience, making your brand more relatable and engaging.

In this episode:

• Understand the role of mirror neurons in empathy and observational learning.
• Discover how mirror neurons influence consumer behavior and decision-making.
• Learn practical applications for leveraging mirror neurons in your marketing strategy.
• Explore the power of storytelling and visual cues to enhance customer engagement.
• Reflect on how your actions and expressions impact those around you in both personal and professional settings.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/504.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

Send Us a Message

Follow Melina on LinkedIn

The Brainy Business on Youtube

The Brainy Business on Instagram