As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection.

Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients.

This was such a fascinating conversation and I felt like Blair was speaking my language on topics of authenticity, repurposing, and building connections.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• The 2024 social media trends that Blair and I are most excited about and how you can use them to your benefit as an online marketer.

• Blair’s top tips for planning your social media content efficiently and effectively.

• The importance of building community on social media and how Blair suggests getting started.

After last week’s episode, I had to expand a bit more on all things website optimization. I’m a big advocate, as you’ll see in today’s post, of having a Home Base for your brand (aka your website).

Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It’s a crucial component in sustaining a business in the long run. Every month, I’m getting anywhere from 5,000 to 10,0000 visitors to my website. This tool allows me to create consistency in my marketing funnel, and make sure that those that land on my website are supported.

In this post, we'll dive into some top tips for optimizing your website and increasing conversions to help you make the most out of your online presence.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• How to create a clear website roadmap for your ideal customer that helps them move through the consumer buying journey with ease.

• The importance of reiterating or repeating yourself across your website copy, and the three main elements to repeat!

• A simple hack that can increase your conversions almost instantly!

As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business.

However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness.

Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• A trend I’m seeing all over social media that is steering entrepreneurs in the wrong direction.

• A controversial topic among mentors and marketers, and why I think your website is crucial to marketing success.

• A simple tweak you can make to your marketing strategy that will help you feel more confident in your marketing moves.