Dive into the vibrant world of "Colour Psychology" on our latest podcast episode! This journey isn't just about hues; it's a deep dive into how colours shape our perception, influence emotions, and even dictate social status.

From the sophistication of black in luxury branding to the historical richness of ultramarine in art, we uncover the profound impact colours have had across cultures and industries. Join us as we explore fascinating tales of colours like Tyrian purple, reserved for ancient royalty, and the hazardous beauty of green dyes.

Discover the role of colours in branding, their historical significance, and how they continue to affect us in unexpected ways. Whether you're a design enthusiast, a history buff, or simply curious about the world around you, this episode will change the way you see colour.

Have you ever looked at a price tag and felt your emotions stirred? Join Paul and Helen as they discuss the psychology behind pricing, navigating through luxury goods and small business strategies. They explore the dynamics of setting course fees, aiming to balance profitability with accessibility, and discuss pricing strategies such as left-figure pricing and aesthetic pricing, which influence consumer perception in subtle ways.

They also touch on how luxury items, like an Hermès scarf, can become part of personal narratives, serving as symbols of achievement. However, they warn against the risks of discount pricing, which can undermine brand value. They suggest alternatives like loyalty rewards and value-added offerings to help businesses stay competitive.

The discussion also covers 'pay what you want' models and the strategies of vendors in India and Bali, who challenge traditional pricing methods. They look into tactics like loss leaders, used by large retailers and supermarkets to attract customers with deals. Whether you're a consumer curious about spending psychology or a business owner looking to refine your pricing approach, this episode offers insights into the various factors that shape pricing decisions.

Ever found yourself trapped in a shopping spree you didn't see coming, all because of one shiny new possession that made everything else look drab? That's the Diderot Effect for you, and hosts Helen Villars and Paul Russell are no strangers to its wily ways. On this whirlwind of a podcast, we confess our own consumer confessions and unravel how a philosopher's coat can lead to a home renovation. We'll unpack why after acquiring a fabulous new item, we often find ourselves caught in a flurry of spending to make everything else match, and we'll explore this phenomenon's reach beyond the realm of material goods.

Let's face it, looking good isn't always easy, especially when society's rules for women and men are worlds apart. From a cringe-inducing run-in with an outfit doppelgänger to a botched DIY hairdo, we get real about the pressures and absurdities of keeping up appearances. Then, we zoom out to the grand scale of human behaviour, tracing our consumerist roots from the dawn of communal living to the modern day experience chase. Join us and our hilarious banter as we connect the dots from the Incas to Instagram, shedding light on the hidden forces that nudge us towards that next purchase.