Launch Strategies and Best Practices for New Coaches

This script discusses the challenges and strategies involved in launching a coaching business, emphasizing that it is neither as simple as a lemonade stand nor as complex as rocket science. Angie and John share their personal experiences and the lessons learned in the early days of their coaching careers, such as the importance of not relying solely on getting clients but also understanding the business and administrative sides. They explore the significance of niching, leveraging one's existing network, and the value of certifications in coaching. Additionally, the discussion touches upon the inefficacy of certain marketing strategies like cold messaging and the importance of adding value and building relationships in marketing efforts. The episode concludes with plans to delve into conducting effective discovery calls and handling questions about pricing in future episodes.

00:00 Introduction: Launching a Coaching Business

01:28 The Challenges of Starting a Coaching Business

03:35 The Importance of Certification in Coaching

05:29 Learning from Past Mistakes: What Would You Do Differently?

05:45 The Power of Niching in Coaching

06:26 Leveraging Existing Connections for Lead Generation

15:57 The Pitfalls of Cold Outreach and the Power of Adding Value

18:32 Effective Strategies for Attracting Clients

24:07 Conclusion: Best Practices and Things to Avoid When Launching a Coaching Business