Épisodes

  • Why $5 Donors Matter More Than You Think in Nonprofit Growth
    Aug 21 2025

    In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan talks with Nicole Thibeault, former National Executive Director of Canadian Parents for French, about the strategies that helped her achieve nonprofit revenue growth and long-term sustainability.

    Over 10 years, Nicole successfully doubled organizational revenue by diversifying funding streams, charging modest fees for programs, and turning small donations into a culture of philanthropy. From $5 monthly donors to securing major grants, her approach shows that every dollar counts. She also ensured a 100% giving rate from her board of directors, proving that leadership in fundraising starts at the top.

    Nicole shares how she rallied her 5–7 staff team and a national network across provinces to align with strategic goals. Her staff training sessions grew from just 5 participants to more than 30, demonstrating how culture change is built step by step.

    She also provides a roadmap for succession planning, describing her two-year retirement transition that included 18 months of transparency and a 3-week overlap with her successor — ensuring stability and confidence across the organization.

    If you’re an Executive Director, CEO, board member, or nonprofit professional, this episode is packed with real-world strategies to strengthen your nonprofit’s fundraising, leadership, and sustainability.

    Voir plus Voir moins
    39 min
  • From Food Bank to Financial Sustainability: How Eden Food for Change Generates Revenue Through Social Enterprise
    Aug 7 2025

    In this episode of the Unfiltered Nonprofit Podcast, host Cherry Chan sits down with Peter Costello, Executive Director of Eden Food for Change, to discuss a powerful example of nonprofit revenue generation in action. Eden, originally a traditional food bank, now generates 42% of its operating budget through an innovative commercial kitchen model.

    By launching a social enterprise for nonprofits that includes meal production, corporate team-building events, and a partnership with Meals on Wheels, Eden Food for Change turned its underutilized kitchen into a revenue-driving asset. With over 100,000 meals produced annually, and 120+ companies participating in team experiences each year, the model demonstrates that earned income strategies can fuel mission-driven impact without relying solely on grants or donations.

    Peter shares the story of how they started with a $166,000 investment and grew the kitchen into a three-quarter-of-a-million-dollar operation. He also explores how financial sustainability for nonprofits depends not just on creative ideas—but on building relationships, leveraging existing assets, and staying flexible through funding shifts.

    Whether you're leading a food program or just exploring revenue diversification, this episode is packed with lessons for any organization aiming to transform and grow.

    Voir plus Voir moins
    33 min
  • How Community Bonds Helped a Nonprofit Outbid Developers
    Jul 17 2025
    Innovative Funding from the Ottawa Community Land Trust

    In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan speaks with Mike Bulthuis, Executive Director of the Ottawa Community Land Trust (OCLT), about how his organization is rethinking nonprofit fundraising. Founded in 2021, OCLT is part of a growing network of community land trusts in Canada working to preserve and expand affordable housing in perpetuity.

    Instead of relying solely on grants or charitable donations, OCLT uses community bonds—a nonprofit fundraising alternative that invites individuals to invest in their mission. Investors receive a modest return, while OCLT gains the flexibility to move quickly on real estate opportunities. This strategy enabled the organization to secure its first property purchase by combining community investments with an anonymous gift. It’s a model that aligns capital with community impact, offering a new path forward for organizations seeking a sustainable nonprofit real estate strategy.

    Despite operating with a lean team of just three staff members, OCLT is building toward long-term financial sustainability. With leadership from a board that includes nonprofit veterans, economists, and private sector developers, the organization is uniquely positioned to blend mission and business thinking. Their approach shows that nonprofits don’t need to wait for grants—they can raise capital directly and act with urgency.

    In Summary

    The Ottawa Community Land Trust is showing what’s possible when a nonprofit thinks like a social enterprise. By using community bonds to fund affordable housing acquisitions, OCLT avoids traditional barriers like slow-moving grants and limited donations. For nonprofits exploring fundraising alternatives, this episode is a clear example of how innovation, community support, and financial strategy can come together to create real impact.

    Voir plus Voir moins
    19 min
  • From Crisis Lines to Billboards: How Unsinkable is Changing Mental Health Narratives
    Jun 19 2025

    In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan speaks with Hailey Hechtman, Executive Director of Unsinkable, a national nonprofit mental health organization founded by Olympian Silken Laumann.

    Hailey shares how Unsinkable launched a national campaign, Fragments: Stories That Heal, using in-kind contributions and partnerships instead of large funding. The campaign featured:

    • 25 billboards across the GTA, including Dundas Square

    • Audio stories broadcasted via radio, podcasts, and digital ads

    • A 45% increase in direct website traffic in a single month

    This conversation is packed with ideas for nonprofit leaders who are navigating lean budgets, trying to grow their audience, or build partnerships.

    What You’ll Learn:

    • How a nonprofit mental health leader built a crisis line in the Yukon from scratch

    • How to use in-kind donations and local partnerships to create national impact

    • Why storytelling is a critical tool for advocacy, fundraising, and brand-building

    • Why it’s okay if your career path isn’t linear—and how to lead through uncertainty

    Hailey’s Quote to Remember:
    "Some of our biggest wins came from someone we met at a conference or a LinkedIn post we followed up on."

    If you’re leading a nonprofit mental health organization or any nonprofit with a powerful story, this episode is full of practical, creative takeaways.

    Voir plus Voir moins
    26 min
  • From Zero to 400+ members - The Power of Industry Advocacy
    May 9 2025


    In this episode of The Unfiltered Nonprofit Podcast, I sit down with Erin Benjamin, President and CEO of the Canadian Live Music Association, to talk about what it really takes to build something from nothing. Erin launched the association in 2014 with no staff, no logo, and no office—and today, it has over 400 members nationwide.

    We dive into what industry advocacy actually looks like behind the scenes. How do you keep small venues and major players aligned under one roof? What does it mean to use your personal voice in service of a collective mission? Erin shares how she’s stayed grounded in purpose, even when the work is nonstop and the path forward isn’t always clear.

    We also explore the CLMA’s latest economic impact report, which found that live music contributed over $10 billion to Canada’s GDP in 2023 and supported more than 100,000 jobs. Erin explains how this kind of data fuels stronger industry advocacy and helps push for policies that actually support the people doing the work.

    If you’ve ever tried to rally a sector, juggle a small team, or build a brand that’s bigger than one person—this conversation will hit home.

    Voir plus Voir moins
    40 min
  • How a First Time Executive Director is Scaling Services and Securing Funding
    Apr 24 2025

    What happens when the demand for your services grows faster than your funding? In this episode of The Unfiltered Nonprofit Podcast, I sit down with Michelle Crogie, Executive Director of PLEO (Parents’ Lifeline of Eastern Ontario), to talk about the real challenges of leading a high-impact nonprofit through growth, heartbreak, and hustle. From securing grants to launching events, we explore real-world nonprofit revenue growth strategies that go beyond the theory.

    Michelle shares how PLEO’s services—like their helpline and support groups—are at full capacity, even though core funding only covers about 25% of their budget. The rest? It’s a constant effort: grant writing, donor campaigns, and creative fundraising like their first-ever gala, which raised $12,000. Ever tried to expand a mental health program with year-to-year money? That’s the juggling act—and Michelle’s approach offers important lessons for nonprofit revenue growth strategies in action.

    One of the most compelling parts of our conversation is PLEO’s Youth-Nominated Support Team program. Early results show a sharp drop in suicidal ideation after just six weeks—a powerful reminder of why sustainable funding matters. With 26 partner agencies backing their Health Canada grant application, Michelle is building momentum for scale. If you’ve ever had to chase dollars while trying to make a difference, this episode gives you a raw, honest look at nonprofit revenue growth strategies that are rooted in purpose—not just spreadsheets.



    About OTUS Financial Solutions:

    At OTUS Financial Solutions, we specialize in general accounting and CFO services for nonprofits and associations. With over 18 years of experience, we provide tailored solutions that help your organization grow and stay sustainable. We offer everything from day-to-day bookkeeping to big-picture financial planning, all designed to meet the unique needs of nonprofits like yours.

    If you want to learn more about how we can support your nonprofit’s financial journey, visit our website or book a no-obligation 20-minute consultation with us today. Let’s make your accounting easier and help you reach your goals.

    Voir plus Voir moins
    32 min
  • Building Legacy and Community: The Matthew Perry House with Caitlin Morrison
    Apr 10 2025

    In this episode of the Unfiltered Nonprofit Podcast, I sit down with Caitlin Morrison, Executive Director of the Matthew Perry Foundation, to talk about the bold, love-fueled journey behind Matthew Perry House — a groundbreaking initiative offering long-term recovery housing and support for people struggling with substance use.

    We explore how Caitlin and the Matthew Perry Foundation, along with a powerful coalition of local organizations, are redefining what recovery can look like in Canada. This episode dives into why three years of care is the magic number, and how Caitlin’s nonprofit journey—sparked by a temporary job and a deep love for people—has led to building something extraordinary in her brother’s name.

    This isn’t just about bricks and mortar. It’s about people. It’s about healing. It’s about changing the system, one community at a time.

    Caitlin shares how a full year of support can triple someone’s chances of long-term recovery, and how reaching the three-year mark brings that number to 83%. With 167 residential units planned in Ottawa, the first Matthew Perry House is designed to provide not just treatment, but a true home—where community, mentorship, and individualized care come together to create lasting change. The Matthew Perry Foundation is already breaking ground on this project, less than a year after the first conversation, showing what’s possible when collaboration replaces competition.

    Whether you're in nonprofit leadership, recovery support, or just curious about what’s possible when community and purpose collide — this episode will leave you inspired by the impact the Matthew Perry Foundation is creating.

    💬 “It’s all love. It’s him. And that’s why we’re doing this.”

    About OTUS Financial Solutions:

    At OTUS Financial Solutions, we specialize in general accounting and CFO services for nonprofits and associations. With over 18 years of experience, we provide tailored solutions that help your organization grow and stay sustainable. We offer everything from day-to-day bookkeeping to big-picture financial planning, all designed to meet the unique needs of nonprofits like yours.

    If you want to learn more about how we can support your nonprofit’s financial journey, visit our website or book a no-obligation 20-minute consultation with us today. Let’s make your accounting easier and help you reach your goals.

    Voir plus Voir moins
    32 min
  • Leadership Isn’t Lonely—If You Build the Right Network
    Mar 28 2025

    In this episode of the Unfiltered Nonprofit Podcast, we speak with Nick Neuheimer, CEO of the Canadian Association of Radiologists, about his path into nonprofit leadership and why he helped start the Ottawa Association Executive Network (OAEN).

    Nick shares how he moved from a career in economics to association management, eventually becoming a CEO and earning his Certified Association Executive(CAE) designation along the way. Through that journey, one theme kept coming up: the importance of connection.

    After years of virtual meetings and isolated leadership roles, Nick saw a clear need for a space where nonprofit and association professionals could meet face-to-face, learn from each other, and build relationships. That’s what led to the launch of OAEN. More than just networking events, the sessions are focused on real issues—like advocacy, governance, and succession planning—offering practical insights and a chance to talk honestly with peers.

    In this conversation, Nick and Cherry discuss:

    • How peer networks can support leaders through tough decisions

    • Why in-person connection still matters, especially in hiring

    • The role of OAEN in helping leaders at all stages of their careers

    • And how creating space for shared learning can strengthen the entire sector

    If you’re looking for a community of nonprofit and association leaders who are open, curious, and committed to learning—this episode is for you.

    About OTUS Financial Solutions:

    At OTUS Financial Solutions, we specialize in general accounting and CFO services for nonprofits and associations. With over 18 years of experience, we provide tailored solutions that help your organization grow and stay sustainable. We offer everything from day-to-day bookkeeping to big-picture financial planning, all designed to meet the unique needs of nonprofits like yours.

    If you want to learn more about how we can support your nonprofit’s financial journey, visit our website or book a no-obligation 20-minute consultation with us today. Let’s make your accounting easier and help you reach your goals.

    Voir plus Voir moins
    22 min