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Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

Auteur(s): Roy H. Williams
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.℗ & © 2006 Roy H. Williams Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • Welcome to the Inflection Point
    May 4 2026

    I write this with reluctance because I know that I will receive hundreds of emails correcting me on a few niggling little details.

    But write on, I must.

    “Write on, write on, write on.”

    “Cost of Compute” refers to the $8 to $13 that every AI company has to spend on electricity and short-lived computer chips for every $1 that comes through the door.

    Losing a dozen dollars for every dollar you touch isn’t a problem when investors are showering you with cash from a fire hose.

    But it’s beginning to look like the well has run dry.

    I did not want to defend where I got my information, so I went to the Goog and asked, “Oh Great Googness, why are people referring to the S&P 500 as the “S&P 10”?

    Check this out, cub scout, straight from the AI of the Almighty Google:

    “The S&P 500 is being referred to as the “S&P 10″ because a handful of massive technology-related companies dominate the index’s performance. Due to market-cap weighting, these top 10 stocks disproportionately influence the index’s total return, making the ‘broad market’ performance heavily reliant on these few, AI-exposed companies. More than $40 of every $100 invested in the S&P 500 is going into just 10 companies, creating a high level of concentration not seen in decades. In some recent periods, those top 10 stocks have accounted for nearly 90% of the entire index’s gains, indicating that the remaining 490+ stocks contribute very little to the overall upward movement.”

    Allow me to highlight Three Big Problems.

    1. Manufacturing companies, food companies, service companies, and all the other cash-hungry hopefuls that are the true wonders of the American economy have not been able to raise any money because way too many people have been dumping everything they’ve got into AI.
    2. That money has now slowed down, which means that a lot of AI dependent companies are now being burned by their “burn rate,” a slang term for “precisely how fast they are losing money.”
    3. AI is getting worse, not better, despite the fact that everyone is repeating like parrots, “AI is worse now than it will ever be. Hour by hour, AI will just keep getting better and better forever and ever.”

    Okay, I can tell from the look of doubt that I see in your eyes that you need me to explain a little bit more about Problem Number 3.

    They can’t raise prices fast enough to stop the bleeding, so most of the AI companies have reduced their Cost of Compute by 86%.

    “But how?” you ask.

    Here’s how. In the recent past, you could give your $200/mo AI some detailed instructions and it would go on a deep dive to bring you the golden nuggets of information that you requested. The 86% savings of Compute Cost is because they instructed the AI to just look in the cache for what they told someone else who asked a similar question. You get a recycled answer, and the AI company saves 86%.

    I’ll wrap this up by giving you the storyteller’s definition of “inflection point.”

    Bad storytellers say, “This happened, then This happened, then This happened, then This happened, then This happened.”

    Real stories happen like this: “This happened, THEREFORE this happened, BUT then, This happened.”

    “BUT then, This happened” is called “an Inflection Point.”

    “So what’s going to happen next?”

    Let’s wait and see.

    Roy H. Williams

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    6 min
  • A Line of Standing Dominoes
    Apr 24 2026

    I could be wrong, but I think I see a line of 6,603 standing dominoes with a forefinger poised to flick the first domino.

    Take a step back, I’ll give you some facts, and then we’ll return to the dominoes.

    1. There are 6,602 FM radio stations in America, 597 FM stations in Canada, and 234 in Australia on which you can air radio ads for local businesses. These radio stations are producing miraculous results for business owners who hire great ad writers to enchant the audience and savvy media buyers to schedule those ads to air with correct repetition 52 weeks a year.

    Sadly, most business owners do exactly the wrong thing. They run short schedules to “test the waters,” and then announce, “I tried radio and it didn’t work.”

    1. ABC, NBC, CBS, and FOX are producing miraculous results for business owners who hire great ad writers to enchant the audience and savvy media buyers to schedule those ads to air with correct repetition 52 weeks a year.

    Sadly, most business owners do exactly the wrong thing. They run short schedules to “test the waters,” and then announce, “I tried television and TV didn’t work.”

    Did you notice the similarity that united those two easily proven facts?

    1. Anyone who believes that online media has made mass media obsolete is comically delusional. I never waste time attempting to correct these people.

    We will now return to the dominoes.

    1. Nielsen Audio is the media measurement company that allows savvy media buyers to create miraculous radio schedules. Without Nielsen, they are flying blind without instruments and very likely to crash their flying machines.
    2. Cumulus owns multiple radio stations in 84 important cities in the U.S. Their current financial difficulties make it impossible for them to pay Nielsen for their measurement services.
    3. Nielsen has responded by announcing that Cumulus radio stations will no longer be measured or listed in future ratings reports.
    4. The resulting invisibility of those stations will cripple even the savviest media buyers.
    5. An emerging measurement system, DTS AutoStage, shows promise but I remain convinced that it will be at least a few more years before it has sufficient breadth of data to replace Nielsen.

    The finger of Nielsen is flicking the domino that will knock over the other 6,602 dominoes in the chain that will ultimately result in the demise of Nielsen.

    I have no way of knowing whether or not Nielsen realizes that.

    Nielsen was purchased by private equity on October 11, 2022, less than 4 years ago.

    Things are looking good for ABC, NBC, CBS, and FOX.

    Roy H. Williams

    When people talk about the Chicago Cubs and their historic 2016 World Series victory — ending a 108-year drought — Joshua Lifrak is a name you rarely hear. But he wears a Cubs World Series ring. Joshua Lifrak’s job was to help players perform under extraordinary pressure. Today Joshua works with business leaders to sharpen focus, build mental resilience and perform at their best. Be fascinated as Joshua tells roving reporter Rotbart and deputy rover Maxwell how peak mental conditioning is a “home run” skill that anyone can learn and practice, regardless of what they do for a living. Batter up! at MondayMorningRadio.com

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    5 min
  • Advice and Encouragement
    Apr 20 2026

    Just as strawberries taste better when they are dipped in chocolate, advice tastes better when it is wrapped in a thick coating of encouragement.

    Your advice is valuable, but it will never make as big a difference as your encouragement.

    Encouragement is the opposite of flattery.

    When you flatter someone, you tell them something positive about themselves that they know is not true. And they suspect that you know it is not true.

    A flatterer is a liar who believes they are talking to a fool.

    When you encourage someone, you tell them something you have observed in them that they know is true, or have always hoped was true, and you are simply confirming it by speaking it out loud.

    You believe it to be true, and they know you do. And now they believe it, too.

    You have spoken to the greatness in them. You have seen something in them that they have always hoped someone would see.

    That’s what makes you a great encourager.

    The people in your life need your encouragement more than they need your advice.

    Think about the people who have made the biggest difference in your life.

    Those people believed in you and gave you their:

    1. Time
    2. Attention
    3. Patience
    4. Confidence

    When I say they “gave you their confidence,” I mean that literally. I’m not saying that they confided in you. I’m saying that they had confidence in you when you had none in yourself. They gave THEIR confidence TO you. They gave you the confidence that you have today.

    Give a person confidence and they will never forget your name, your face, or that moment.

    The people who gave you confidence saw something in you that they wanted you to share with the world. Their reward was that they got to see you flourish and blossom and grow.

    Today they are seeing you make a difference everywhere you go.

    Would you like to become an encourager?

    1. When you see a stranger do something skillfully, say, “You make that look easy, and I know it isn’t. You really have a talent for that.” And then allow them to react.
    2. When a person says, “I’ve always wanted to become a __________, but everyone tells me that I couldn’t possibly do that because I __________.” Look at them and say, “Of course you can do it! I KNOW that you can do it. You just need to decide whether or not you’re going to.”
    3. When you have known a person for awhile and have seen a recurrent characteristic in them that you admire, say to them, “There are a lot of things about you that I really admire, but the thing that always knocks me over is when you_____________.”

    Your words will light a candle in them that will never go out.

    The lightning bolt of your encouragement will propel them forward and light their pathway for the rest of their life.

    We need encouragers, and we need them badly.

    I want you to consider becoming one.

    Roy H. Williams

    Martin “Marty” Strong is a former Navy SEAL, business leader, and author who challenges conventional thinking about how companies — and the people who oversee them — should operate.

    Blending lessons from the battlefield and the executive suite, Lieutenant Strong argues that too many of today’s leaders cling to outdated methods, failing to recognize that the marketplace is constantly evolving — and that effective managers must anticipate and adapt to change.

    To do otherwise, he tells roving reporter Rotbart, is like relying on an old encyclopedia — making critical decisions based on information that is no longer accurate or relevant.

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    5 min
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