Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart.

I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.

Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

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Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

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Mentioned In This Show

Castmagic

Capsho

Swell

Podsqueeze

Chapter Markers:

00:00:00 - Opening
00:00:52 - AI is Handy BUT
00:02:17 - Your Episode Title is a Promise
00:04:57 - Who is Asking for Information About Your Mom?
00:05:18 - What is the Benefit of This Episode?
00:07:23 - Join the School of Podcasting

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones!

In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4.

I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show.

Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.

Topics:

USB microphones vs. XLR microphones

USB microphones are suitable for solo shows and remote guests

Challenges of using multiple USB microphones, such as plugging them into a computer

Benefits of having microphones with both USB and XLR capabilities

Zoom PodTrak P4 as an interface and recorder at the same time.

Items Mentioned

Samson Q2U

ATR 2100X

Rode Podmic USB

Zoom Podtrak P4

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

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In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast.

I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach.

If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places.

And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available.

So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast.

Stay tuned and keep podcasting.

Switchy Link Shortener and Tracker

The School of Podcasting

www.schoolofpodcasting.com/booklaunch

Today I help you avoid a podcasting headache such as finding out you don't own your show.

• Podcast ownership and control. 0:00

  • David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards.

• Starting a podcast for a big company with IT control issues. 1:39

  • Company faces challenges when starting a podcast due to embezzlement by former employee Joey.

• Control of podcast shows and COVID-related challenges. 3:37

  • David Jackson discusses the importance of control over one's show in the audio transcript.

• Trust and payment in podcast editing. 4:39

  • David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls.

Follow the Show and Never Miss an Episode

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READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned In This Episode

School of Podcasting

Profit From Your Podcast

Programmatic Income Calculator (Advertisecast)

Supercast

Patreon

Substack

Timeline

00:00 A Better Strategy Than Reruns

00:34 30 Percent Chance

00:58 Raised on Radio

01:33 Host Read Ads

01:45 Programmatic Ads

02:13 400 Downloads

02:35 ADD MORE ADS!

02:57 There are Other Options "Supercast" 

04:07 Brand Alignment

04:38 Profit From Your Podcast "Profit From Your Podcast" 

04:54 Substack "My Substack Site" 

05:40 Be Careful With Free Stuff

This show originates from https://www.podcastconsultant.com/165

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

 Timeline
00:00:03 - Opening 
00:00:32 - Obsessing Over Stats 
00:01:12 - Monthly Stats Are Crap 
00:03:13 - What are Good Stats? 
00:04:09 - What Stat To Pay Attention To 
00:05:35 - Join the School of Podcasting 

Mentioned In This Episode

podcastsconnect.apple.com (Apple's Dashboard)

podcasters.spotify.com

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching, and monetization. Plus, we feature a testimonial from Mark Lawley of Practical Prepping that underscores the impact of strategic podcasting. Join me, Dave Jackson, as I guide you through the essential steps to podcasting success.

Avoid this mistake!

Save Money, Start Smart: The Essential Steps Before Buying Podcast Equipment

Key takeaways:

1. Starting a podcast? Don't underestimate the power of planning. Instead of rushing to buy expensive gear, take the time to identify 10 potential topics you're passionate about. Let your enthusiasm guide your direction.

2. Mark Lawley's success story from the Practical Prepping podcast is a testament to starting small and growing steadily. From humble beginnings with a $30 recorder to upgrading to the PodTrak P4, their gradual approach reaped long-term rewards.

3. Seek guidance from a seasoned mentor like Dave Jackson who provides tailored support for podcasters. Whether you need help with planning, launching, or monetizing your podcast, a trustworthy consultant can make all the difference.

Mentioned In This Episode

School of Podcasting

Practical Prepping Show

Zoom Podtrak P4 Recorder

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