Showing results by publisher "Hachette Audio" in Marketing & Sales
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Storynomics
- Written by: Robert McKee, Thomas Gerace
- Narrated by: Robert Mckee, Thomas Gerace
- Length: 6 hrs and 27 mins
- Unabridged
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Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.
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Best book on purposeful storytelling I've read.
- By J-Ryze on 2019-07-05
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Storynomics
- Narrated by: Robert Mckee, Thomas Gerace
- Length: 6 hrs and 27 mins
- Release date: 2018-03-20
- Language: English
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Finance Your Own Business
- Get on the Financing Fast Track
- Written by: Garrett Sutton Esq., Gerri Detweiler
- Narrated by: Garrett Sutton Esq.
- Length: 7 hrs and 9 mins
- Unabridged
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Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.
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Finance Your Own Business
- Get on the Financing Fast Track
- Narrated by: Garrett Sutton Esq.
- Length: 7 hrs and 9 mins
- Release date: 2015-10-27
- Language: English
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Handling an Indecisive Client: The Push, the Pull, and Persist
- Sales Hooks from Sell It Like Serhant
- Written by: Ryan Serhant
- Narrated by: Ryan Serhant
- Length: 6 mins
- Unabridged
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Decision-making is often hard and uncomfortable, and there's nothing more frustrating to salespeople than indecision. To combat this mortal enemy, Ryan Serhant, one of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant, shares his push, pull, and persist method to get indecisive clients swiftly to the next stage.
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Handling an Indecisive Client: The Push, the Pull, and Persist
- Sales Hooks from Sell It Like Serhant
- Narrated by: Ryan Serhant
- Length: 6 mins
- Release date: 2019-01-29
- Language: English
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Backroads Boss Lady
- Happiness Ain't a Side Hustle - Straight Talk on Creating the Life You Deserve
- Written by: Jessi Roberts, Bret Witter
- Narrated by: Jessi Roberts
- Length: 9 hrs and 14 mins
- Unabridged
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Cheekys' founder Jessi Roberts reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family. More than a business book, Backroads Boss Lady is about embracing your passion even when others don't see value in it - or you - and about putting food on the table and believing in yourself.
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Backroads Boss Lady
- Happiness Ain't a Side Hustle - Straight Talk on Creating the Life You Deserve
- Narrated by: Jessi Roberts
- Length: 9 hrs and 14 mins
- Release date: 2019-03-05
- Language: English
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Price: $28.27 or 1 Credit
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The Art of Profitability
- Written by: Adrian Slywotzky
- Narrated by: Scott Mosenson, Jack Ong, Adrian Slywotzky - introduction
- Length: 5 hrs and 35 mins
- Unabridged
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The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.
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The Art of Profitability
- Narrated by: Scott Mosenson, Jack Ong, Adrian Slywotzky - introduction
- Length: 5 hrs and 35 mins
- Release date: 2003-05-16
- Language: English
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Price: $19.18 or 1 Credit
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Winning at New Products
- Creating Value Through Innovation
- Written by: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release date: 2017-09-21
- Language: English
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Price: $39.38 or 1 Credit
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Six Reasons Balls Fall and Kill Your Deal
- Sales Hooks from Sell It Like Serhant with Exclusive Audio Content
- Written by: Ryan Serhant
- Narrated by: Ryan Serhant
- Length: 17 mins
- Unabridged
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Dead deals are the worst. You've put in all that time and energy into trying to make something work, only to end up with it not working. Ryan Serhant shares how salespeople can turn a dead deal into a big win.
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Six Reasons Balls Fall and Kill Your Deal
- Sales Hooks from Sell It Like Serhant with Exclusive Audio Content
- Narrated by: Ryan Serhant
- Length: 17 mins
- Release date: 2019-01-29
- Language: English
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Selling in Tough Times
- Secrets to Selling When No One Is Buying
- Written by: Tom Hopkins
- Narrated by: Tom Hopkins
- Length: 7 hrs and 10 mins
- Unabridged
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We've all heard it before: when times are tough, go back to the basics. It seems simple, but the reality is that in good times, many of us let some of the most important principles of selling go by the wayside, which leaves us scrambling when a downturn hits. That's why world-renowned sales expert Tom Hopkins is here to remind us that challenges are a constant aspect of selling and that the key to success is to keep your attitude positive and to never stop striving for excellence.
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Selling in Tough Times
- Secrets to Selling When No One Is Buying
- Narrated by: Tom Hopkins
- Length: 7 hrs and 10 mins
- Release date: 2010-02-15
- Language: English
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Make Elephants Fly
- The Process of Radical Innovation
- Written by: Steven S. Hoffman
- Narrated by: Dan Woren
- Length: 10 hrs and 14 mins
- Unabridged
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Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.
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Make Elephants Fly
- The Process of Radical Innovation
- Narrated by: Dan Woren
- Length: 10 hrs and 14 mins
- Release date: 2017-11-14
- Language: English
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Social Startup Success
- How the Best Nonprofits Launch, Scale Up, and Make a Difference
- Written by: Kathleen Kelly Janus
- Narrated by: Kathleen Kelly Janus
- Length: 7 hrs and 1 min
- Unabridged
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Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump.
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Social Startup Success
- How the Best Nonprofits Launch, Scale Up, and Make a Difference
- Narrated by: Kathleen Kelly Janus
- Length: 7 hrs and 1 min
- Release date: 2018-01-16
- Language: English
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What Clients Love
- A Field Guide to Growing Your Business
- Written by: Harry Beckwith
- Narrated by: Harry Beckwith
- Length: 3 hrs and 29 mins
- Abridged
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Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
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What Clients Love
- A Field Guide to Growing Your Business
- Narrated by: Harry Beckwith
- Length: 3 hrs and 29 mins
- Release date: 2003-01-10
- Language: English
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Let Your Inner Freak Flag Fly
- Sales Hooks from Sell It Like Serhant
- Written by: Ryan Serhant
- Narrated by: Ryan Serhant
- Length: 10 mins
- Unabridged
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There are many times when salespeople and business owners find themselves with a deal that's stuck. Ryan Serhant suggests that you should always be thinking about extra incentives you can offer, no matter how small they may be, and he shares a few practical tips on how to creatively sell more!
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Just Skip & Buy Sell It Like Serhant
- By Ryan Taylor on 2021-01-28
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Let Your Inner Freak Flag Fly
- Sales Hooks from Sell It Like Serhant
- Narrated by: Ryan Serhant
- Length: 10 mins
- Release date: 2019-01-29
- Language: English
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Ctrl Alt Delete
- Reboot Your Business. Reboot Your Life. Your Future Depends on It.
- Written by: Mitch Joel
- Narrated by: Mitch Joel
- Length: 7 hrs and 27 mins
- Unabridged
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A game-changing audiobook that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers. The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping, and everything else, but nothing changes this reality: We are in a moment of business purgatory. Mitch Joel, one of the world's leading experts in new media, warns that the time has come to "Ctrl Alt Delete". To reboot and to start re-building your business model.
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Ctrl Alt Delete
- Reboot Your Business. Reboot Your Life. Your Future Depends on It.
- Narrated by: Mitch Joel
- Length: 7 hrs and 27 mins
- Release date: 2013-05-21
- Language: English
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The Snowball System
- How to Win More Business and Turn Clients into Raving Fans
- Written by: Mo Bunnell
- Narrated by: Mo Bunnell
- Length: 10 hrs and 17 mins
- Unabridged
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In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell's science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.
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The Snowball System
- How to Win More Business and Turn Clients into Raving Fans
- Narrated by: Mo Bunnell
- Length: 10 hrs and 17 mins
- Release date: 2018-09-14
- Language: English
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The EARTH Book
- Written by: Todd Parr
- Narrated by: Todd Parr
- Length: 3 mins
- Unabridged
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With his signature blend of playfulness and sensitiviy, Todd Parr explores the important, timely subject of environmental protection and conservation in this eco-friendly book. This book includes lots of easy, smart ideas on how we can all work together to make the Earth feel good - from planting a tree and using both sides of the paper, to saving energy and reusing old things in new ways.
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The EARTH Book
- Narrated by: Todd Parr
- Length: 3 mins
- Release date: 2010-04-27
- Language: English
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Dogged Belief - Four Mindsets of Champion Sales Dogs
- A Selection from Rich Dad Advisors: Sales Dogs
- Written by: Blair Singer
- Narrated by: Blair Singer
- Length: 35 mins
- Unabridged
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Do you know the four winning mindsets of champions? A selection from the best-selling Rich Dad Advisors: Sales Dogs.
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Dogged Belief - Four Mindsets of Champion Sales Dogs
- A Selection from Rich Dad Advisors: Sales Dogs
- Narrated by: Blair Singer
- Length: 35 mins
- Release date: 2017-01-10
- Language: English
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Factory Man
- How One Furniture Maker Battled Offshoring, Stayed Local - and Helped Save an American Town
- Written by: Beth Macy
- Narrated by: Kristin Kalbli
- Length: 13 hrs and 51 mins
- Unabridged
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With over $500 million a year in sales, the Bassett Furniture Company was once the world's biggest wood furniture manufacturer. But beginning in the 1980s, the Bassett company suffered from an influx of cheap Chinese furniture as the first waves of Asian competition hit, and ultimately was forced to send its production offshore to Asia. Only one man fought back. That man is John Bassett III, a descendant of the Bassetts who is now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of over $90 million.
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Factory Man
- How One Furniture Maker Battled Offshoring, Stayed Local - and Helped Save an American Town
- Narrated by: Kristin Kalbli
- Length: 13 hrs and 51 mins
- Release date: 2014-07-15
- Language: English
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Roadside MBA
- Back Road Lessons for Entrepreneurs, Executives, and Small Business Owner
- Written by: Michael Mazzeo, Paul Oyer, Scott Schaefer
- Narrated by: Steve Gibbons
- Length: 7 hrs and 25 mins
- Unabridged
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While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
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Roadside MBA
- Back Road Lessons for Entrepreneurs, Executives, and Small Business Owner
- Narrated by: Steve Gibbons
- Length: 7 hrs and 25 mins
- Release date: 2014-06-24
- Language: English
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Written by: Ryan Serhant
- Narrated by: Ryan Serhant
- Length: 8 mins
- Unabridged
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If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more.
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Narrated by: Ryan Serhant
- Length: 8 mins
- Release date: 2019-01-29
- Language: English
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Dot.Bomb
- Written by: J. David Kuo
- Narrated by: J. David Kuo
- Length: 5 hrs and 52 mins
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Dot.Bomb is the amazing story of the Internet gold rush as it could only be told by an insider. As SVP of Communications at Value America, David Kuo saw it all: sky's-the-limit optimism, hundreds of millions of dollars spent in a grab for eyeballs and market share, investors slavering to be on the inside, and the belief that there really were new rules. But Value America's plan to sell merchandise directly to manufacturers over the Internet fell apart in the blink of an eye...
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Dot.Bomb
- Narrated by: J. David Kuo
- Length: 5 hrs and 52 mins
- Release date: 2001-10-26
- Language: English
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Price: $15.13 or 1 Credit
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