Showing results by publisher "HighBridge, a division of Recorded Books" in Marketing & Sales
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Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- Written by: Howard Schultz, Joanne Gordon
- Narrated by: Stephen Bowlby
- Length: 12 hrs and 39 mins
- Unabridged
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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
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Too Long and Boring
- By Amazon Customer on 2019-08-19
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Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- Narrated by: Stephen Bowlby
- Length: 12 hrs and 39 mins
- Release date: 2011-03-29
- Language: English
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Poor Economics
- A Radical Rethinking of the Way to Fight Global Poverty
- Written by: Abhijit V. Banerjee, Esther Duflo
- Narrated by: Brian Holsopple
- Length: 11 hrs and 30 mins
- Unabridged
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Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning....
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must read 1000 times at least by our politicians
- By Rojz84 on 2019-12-09
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Poor Economics
- A Radical Rethinking of the Way to Fight Global Poverty
- Narrated by: Brian Holsopple
- Length: 11 hrs and 30 mins
- Release date: 2012-01-03
- Language: English
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- Written by: Howard Schultz, Dori Jones Yang
- Narrated by: Eric Conger
- Length: 2 hrs and 55 mins
- Abridged
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The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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Enjoyed this read
- By Amazon Customer on 2019-07-02
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- Narrated by: Eric Conger
- Length: 2 hrs and 55 mins
- Release date: 2007-07-16
- Language: English
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Price: $13.22 or 1 Credit
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You, Inc.
- The Art of Selling Yourself
- Written by: Harry Beckwith, Christine Clifford Beckwith
- Narrated by: Martin Ruben, Lisa DeSimone
- Length: 5 hrs and 37 mins
- Unabridged
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Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.
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You, Inc.
- The Art of Selling Yourself
- Narrated by: Martin Ruben, Lisa DeSimone
- Length: 5 hrs and 37 mins
- Release date: 2007-02-07
- Language: English
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The Innovation Blind Spot
- Why We Back the Wrong Ideas - and What to Do About It
- Written by: Ross Baird, Steve Case
- Narrated by: Patrick Lawlor
- Length: 6 hrs and 36 mins
- Unabridged
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The world's innovation economy is broken. If you have an idea, depending on who you are or where you live, you might never get a shot. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. The determining factor? Potential profit. In The Innovation Blind Spot, venture capitalist Ross Baird demonstrates how to fix the problem by helping us find better ideas, looking at people, places, and industries often overlooked.
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informative
- By nima on 2020-04-07
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The Innovation Blind Spot
- Why We Back the Wrong Ideas - and What to Do About It
- Narrated by: Patrick Lawlor
- Length: 6 hrs and 36 mins
- Release date: 2017-09-12
- Language: English
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Written by: Nick Chater
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Unabridged
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Release date: 2018-11-06
- Language: English
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The Joy of Selling
- Written by: Steve Chandler
- Narrated by: Steve Chandler
- Length: 3 hrs and 52 mins
- Unabridged
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Best-selling author Steve Chandler delivers over 50 powerful ideas guaranteed to stimulate fantastic sales success. Drawing on his extensive experience in the field, and using the most up-to-date psychological tools available, Chandler illustrates ways for both the novice and the seasoned pro to reach new heights of business prosperity.
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The Joy of Selling
- Narrated by: Steve Chandler
- Length: 3 hrs and 52 mins
- Release date: 2004-02-05
- Language: English
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True Story
- How to Combine Story and Action to Transform Your Business
- Written by: Ty Montague
- Narrated by: Sean Runnette
- Length: 6 hrs and 35 mins
- Unabridged
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Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).
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True Story
- How to Combine Story and Action to Transform Your Business
- Narrated by: Sean Runnette
- Length: 6 hrs and 35 mins
- Release date: 2014-05-14
- Language: English
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Franchise
- The Golden Arches in Black America
- Written by: Marcia Chatelain
- Narrated by: Machelle Williams
- Length: 10 hrs and 37 mins
- Unabridged
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Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.
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Franchise
- The Golden Arches in Black America
- Narrated by: Machelle Williams
- Length: 10 hrs and 37 mins
- Release date: 2020-01-07
- Language: English
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Release date: 2006-08-18
- Language: English
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Windfall
- The Booming Business of Global Warming
- Written by: McKenzie Funk
- Narrated by: Sean Runnette
- Length: 10 hrs and 40 mins
- Unabridged
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Global warming's physical impacts can be separated into three broad categories: melt, drought, and deluge. Funk travels to two dozen countries to profile entrepreneurial people who see a potential windfall in each of these forces. The melt is a boon for newly arable, mineral rich regions of the Arctic, such as Greenland - and for the man-made snow trade. Drought creates opportunities for private firefighters working for insurance companies as well as for fund managers backing south Sudanese warlords who control local farmland.
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Windfall
- The Booming Business of Global Warming
- Narrated by: Sean Runnette
- Length: 10 hrs and 40 mins
- Release date: 2014-01-21
- Language: English
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The Human Brand
- How We Relate to People, Products, and Companies
- Written by: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 2013-10-15
- Language: English
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The Art of Social Media
- Power Tips for Power Users
- Written by: Guy Kawasaki, Peg Fitzpatrick
- Narrated by: Amanda Ronconi
- Length: 2 hrs and 42 mins
- Unabridged
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.
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The Art of Social Media
- Power Tips for Power Users
- Narrated by: Amanda Ronconi
- Length: 2 hrs and 42 mins
- Release date: 2018-05-29
- Language: English
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Written by: Chris Farrell
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Unabridged
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Release date: 2009-12-22
- Language: English
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Written by: B. Joseph Pine II, James H. Gilmore
- Narrated by: Eric Conger
- Length: 3 hrs and 6 mins
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The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Narrated by: Eric Conger
- Length: 3 hrs and 6 mins
- Release date: 2005-09-30
- Language: English
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Straight Talk on Trade
- Ideas for a Sane World Economy
- Written by: Dani Rodrik
- Narrated by: Sean Runnette
- Length: 9 hrs and 8 mins
- Unabridged
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In Straight Talk on Trade, Dani Rodrik, an early and outspoken critic of economic globalization taken too far, goes beyond the populist backlash and offers a more reasoned explanation for why our elites' and technocrats' obsession with hyper-globalization made it more difficult for nations to achieve legitimate economic and social objectives at home: economic prosperity, financial stability, and equity.
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Critical book to read on economics.
- By Amazon Customer on 2019-12-12
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Straight Talk on Trade
- Ideas for a Sane World Economy
- Narrated by: Sean Runnette
- Length: 9 hrs and 8 mins
- Release date: 2018-03-02
- Language: English
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Profits and Sustainability
- A History of Green Entrepreneurship
- Written by: Geoffrey Jones
- Narrated by: Mike Chamberlain
- Length: 16 hrs and 51 mins
- Unabridged
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This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored.
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Profits and Sustainability
- A History of Green Entrepreneurship
- Narrated by: Mike Chamberlain
- Length: 16 hrs and 51 mins
- Release date: 2019-05-21
- Language: English
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Righteous Rebels (Revised Edition)
- AIDS Healthcare Foundation's Crusade to Change the World
- Written by: Patrick Range McDonald
- Narrated by: Paul Boehmer
- Length: 11 hrs and 51 mins
- Unabridged
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In a riveting portrait of the world's largest HIV/AIDS medical-care provider, award-winning journalist Patrick Range McDonald reveals AIDS Healthcare Foundation's unlikely rise from a feisty grassroots organization during the height of 1980s AIDS crisis to its position today as a global leader in the fight to control HIV and AIDS. This untold story highlights AHF's bold history of activism, its hard-charging advocacy on the behalf of vulnerable people, and its heroic efforts to provide free HIV drug treatment around the world.
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Righteous Rebels (Revised Edition)
- AIDS Healthcare Foundation's Crusade to Change the World
- Narrated by: Paul Boehmer
- Length: 11 hrs and 51 mins
- Release date: 2023-03-21
- Language: English
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Totally Wired
- The Rise and Fall of Josh Harris and The Great Dotcom Swindle
- Written by: Andrew Smith
- Narrated by: Adam Lofbomm
- Length: 11 hrs and 22 mins
- Unabridged
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Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.
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Totally Wired
- The Rise and Fall of Josh Harris and The Great Dotcom Swindle
- Narrated by: Adam Lofbomm
- Length: 11 hrs and 22 mins
- Release date: 2019-06-04
- Language: English
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Written by: Thomas A. Stewart, Patricia O'Connell
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 44 mins
- Unabridged
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Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 44 mins
- Release date: 2016-11-29
- Language: English
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