Showing results by publisher "University Press Audiobooks" in Marketing & Sales
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Venture Meets Mission
- Aligning People, Purpose, and Profit to Innovate and Transform Society
- Written by: Arun Gupta, Gerard George, Thomas Fewer
- Narrated by: Ian Putnam
- Length: 8 hrs and 24 mins
- Unabridged
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The world is facing dramatic geopolitical, environmental, and technological shifts. Venture Meets Mission argues that if Business, Government, and Society come together, rebuild trust, and collaborate, we have a generational opportunity to address societal challenges—climate change, cybersecurity, disease outbreaks, food insecurity, and education. The book explains, with hope and passion, how our existing entrepreneurial ecosystem, with the ideals of democracy, can be the foundation for a new mission-driven capitalism.
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Venture Meets Mission
- Aligning People, Purpose, and Profit to Innovate and Transform Society
- Narrated by: Ian Putnam
- Length: 8 hrs and 24 mins
- Release date: 2024-04-30
- Language: English
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Written by: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
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The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 2016-09-21
- Language: English
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Advocacy: Championing Ideas and Influencing Others
- Written by: John A. Daly
- Narrated by: Tim Lundeen
- Length: 16 hrs and 34 mins
- Unabridged
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
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Advocacy: Championing Ideas and Influencing Others
- Narrated by: Tim Lundeen
- Length: 16 hrs and 34 mins
- Release date: 2012-11-10
- Language: English
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Understanding Global Trade
- Written by: Elhanan Helpman
- Narrated by: Kevin Charles Minatrea
- Length: 5 hrs and 46 mins
- Unabridged
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Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, as well as the needs of students and scholars. Although it contains no equations, it is almost mathematical in its elegance, precision, and power of expression. Understanding Global Trade provides a thorough explanation of what shapes the international organization of production and distribution and the resulting trade flows.
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Understanding Global Trade
- Narrated by: Kevin Charles Minatrea
- Length: 5 hrs and 46 mins
- Release date: 2013-01-09
- Language: English
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The New City
- How to Build Our Sustainable Urban Future
- Written by: Dickson Despommier
- Narrated by: Wayne M. Lane
- Length: 3 hrs and 22 mins
- Unabridged
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Dickson D. Despommier proposes a visionary yet achievable plan for creating a new, self-sustaining urban landscape. He argues that we can find solutions through the concept of biomimicry: emulating successful strategies found in nature. A better city is possible if we heed the lessons that forests and trees teach about how to store carbon, grow food, collect rainwater, and convert sunlight into energy.
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The New City
- How to Build Our Sustainable Urban Future
- Narrated by: Wayne M. Lane
- Length: 3 hrs and 22 mins
- Release date: 2024-02-13
- Language: English
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The Persuasive Power of Campaign Advertising
- Written by: Travis N. Ridout, Michael M. Franz
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Unabridged
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Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.
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The Persuasive Power of Campaign Advertising
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Release date: 2015-03-20
- Language: English
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More than Money
- Five Forms of Capital to Create Wealth and Eliminate Poverty
- Written by: Paul Godfrey
- Narrated by: Darren Stephens
- Length: 8 hrs and 1 min
- Unabridged
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Is poverty inevitable? No, says author Paul Godfrey. More than Money shows how organizations can win the fight against poverty and create prosperity for people at the base of the pyramid in the developing and developed world.
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More than Money
- Five Forms of Capital to Create Wealth and Eliminate Poverty
- Narrated by: Darren Stephens
- Length: 8 hrs and 1 min
- Release date: 2015-01-26
- Language: English
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Saving Seeds, Preserving Taste
- Heirloom Seed Savers in Appalachia
- Written by: Bill Best
- Narrated by: Pete Ferrand
- Length: 5 hrs and 40 mins
- Unabridged
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Saving Seeds, Preserving Taste will introduce listeners to the cultural traditions associated with seed saving, as well as the remarkable people who have used grafting practices and hand-by-hand trading to keep alive varieties that would otherwise have been lost. As local efforts to preserve heirloom seeds have become part of a growing national food movement.
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Saving Seeds, Preserving Taste
- Heirloom Seed Savers in Appalachia
- Narrated by: Pete Ferrand
- Length: 5 hrs and 40 mins
- Release date: 2014-08-08
- Language: English
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The Agrarian Vision
- Sustainability and Environmental Ethics: Culture of the Land
- Written by: Paul B. Thompson
- Narrated by: David Gilmore
- Length: 16 hrs and 27 mins
- Unabridged
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As industry and technology proliferate in modern society, sustainability has jumped to the forefront of contemporary political and environmental discussions. The balance between progress and the Earth's ability to provide for its inhabitants grows increasingly precarious as we attempt to achieve sustainable development.
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The Agrarian Vision
- Sustainability and Environmental Ethics: Culture of the Land
- Narrated by: David Gilmore
- Length: 16 hrs and 27 mins
- Release date: 2013-03-13
- Language: English
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All Societies Die
- How to Keep Hope Alive
- Written by: Samuel Cohn
- Narrated by: Jay Webb
- Length: 6 hrs and 15 mins
- Unabridged
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In an immersive and mesmerizing discussion, Cohn considers what makes societies (throughout history) collapse. All Societies Die points us to the historical examples of the Byzantine empire, the collapse of Somalia, the rise of Middle Eastern terrorism, the rise of drug cartels in Latin America, and the French Revolution to explain how societal decline has common features and themes. Cohn takes us on an easily digestible journey through history. While he unveils the past, his message to us about the present is searing.
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All Societies Die
- How to Keep Hope Alive
- Narrated by: Jay Webb
- Length: 6 hrs and 15 mins
- Release date: 2021-05-12
- Language: English
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America's Romance with the English Garden
- Written by: Thomas J. Mickey
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Unabridged
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America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
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America's Romance with the English Garden
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Release date: 2018-11-04
- Language: English
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- Written by: Joe Dobrow
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Unabridged
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Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Release date: 2018-10-01
- Language: English
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Thirst for Power: Energy, Water, and Human Survival
- Written by: Michael E. Webber
- Narrated by: Tom Pile
- Length: 8 hrs and 34 mins
- Unabridged
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Although it is widely understood that energy and water are the world’s two most critical resources, their vital interconnections and vulnerabilities are less often recognized. This farsighted audiobook offers a new, holistic way of thinking about energy and water - a big picture approach that reveals the interdependence of the two resources, identifies the seriousness of the challenges, and lays out an optimistic approach with an array of solutions to ensure continuing sustainability.
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Thirst for Power: Energy, Water, and Human Survival
- Narrated by: Tom Pile
- Length: 8 hrs and 34 mins
- Release date: 2017-11-15
- Language: English
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Passing the Torch
- Planning for the Next Generation of Leaders in Public Service
- Written by: Karl Besel, Charlotte Lewellen Williams
- Narrated by: James Killavey
- Length: 2 hrs and 26 mins
- Unabridged
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Public-service executives, both elected and appointed within the public and nonprofit sectors, are retiring at record levels, and the number of Americans reaching age 65 annually will continue to rise over the next decade and is expected to surpass four million in 2020. Finding qualified, motivated leaders to fill vital public-service positions will challenge the public and nonprofit sectors. Unfortunately, recent studies show that few proactive steps are being taken by public-service organizations to plan for the next generation.
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Passing the Torch
- Planning for the Next Generation of Leaders in Public Service
- Narrated by: James Killavey
- Length: 2 hrs and 26 mins
- Release date: 2017-10-19
- Language: English
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The Fair Trade Scandal
- Marketing Poverty to Benefit the Rich
- Written by: Ndongo Sylla
- Narrated by: Don Bratschie
- Length: 6 hrs and 33 mins
- Unabridged
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This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.
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The Fair Trade Scandal
- Marketing Poverty to Benefit the Rich
- Narrated by: Don Bratschie
- Length: 6 hrs and 33 mins
- Release date: 2014-08-28
- Language: English
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Uneven Ground
- Appalachia Since 1945
- Written by: Ronald D Eller Ph.D.
- Narrated by: Neil Holmes
- Length: 11 hrs and 22 mins
- Unabridged
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Appalachia has played a complex and often contradictory role in the unfolding of American history. Created by urban journalists in the years following the Civil War, the idea of Appalachia provided a counterpoint to emerging definitions of progress. Early 20th-century critics of modernity saw the region as a remnant of frontier life, a reflection of simpler times that should be preserved and protected.
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Uneven Ground
- Appalachia Since 1945
- Narrated by: Neil Holmes
- Length: 11 hrs and 22 mins
- Release date: 2017-01-19
- Language: English
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Producing Fashion
- Commerce, Culture, and Consumers
- Written by: Regina Lee Blaszczyk
- Narrated by: Beth Richmond
- Length: 8 hrs and 50 mins
- Abridged
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Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.
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Producing Fashion
- Commerce, Culture, and Consumers
- Narrated by: Beth Richmond
- Length: 8 hrs and 50 mins
- Release date: 2010-10-13
- Language: English
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No-Excuses Innovation
- Strategies for Small-and Medium-Sized Mature Enterprises
- Written by: Bruce Vojak, Walter Herbst
- Narrated by: Kevin Moriarty
- Length: 7 hrs and 26 mins
- Unabridged
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No-Excuses Innovation argues for innovation and a clear, targeted strategy for planning and implementation that will help small and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal.
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No-Excuses Innovation
- Strategies for Small-and Medium-Sized Mature Enterprises
- Narrated by: Kevin Moriarty
- Length: 7 hrs and 26 mins
- Release date: 2023-06-10
- Language: English
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