Showing results by author "Rory Sutherland" in All Categories
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 93
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Performance5 out of 5 stars 70
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Story5 out of 5 stars 70
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 2019-05-07
- Language: English
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Price: $32.62 or 1 Credit
Sale price: $32.62 or 1 Credit
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Hacking the Unconscious
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Overall1 out of 5 stars 1
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Performance1 out of 5 stars 1
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Story0 out of 5 stars 0
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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1 out of 5 stars
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you can get this for free on the BBC website
- By Anna W on 2022-09-02
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release date: 2021-04-08
- Language: English
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Price: $20.51 or 1 Credit
Sale price: $20.51 or 1 Credit
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