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From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.

Know the new rules on the digital fault line and succeed with a new approach to digital leadership. For three decades, changes powered by digitalization have swept across industries, creating seismic upheavals. These digital fault line forces are now upending long-standing business paradigms, success models, and entire ecosystems. But despite enormous investments, fewer than eight percent of companies worldwide have managed to cross this fault line and thrive in the new paradigm. Sri systematically deconstructs these transformational forces on the fault line.

The drug development process in the United States has become so weighted down by a business-as-usual paradigm that an average of more than two billion dollars is spent to secure FDA approval for every new drug. Because the investment required is so extreme, drug development companies are understandably focused on discovering and developing drugs designed for large patient populations: diseases experienced by millions, such as high blood pressure, diabetes, or some of the more common cancers.

In her breakout business book, corporate coach and business guru Jeanet Wade distills the essence of team and company success. The secret sauce to great teams, vibrant organizations, and happy people? Human nature. In a series of engaging and provocative chapters, she combines business research with anecdotes from her career and her executive client sessions, showing how we can attend to human needs by clarifying assignments, showing baseline consideration, and inspiring confidence.

Being a physician is challenging. So is starting your own business. In Entrepreneur Rx, physician and serial entrepreneur, Dr. John Shufeldt, shares time-tested insights and knowledge for building a thriving startup while maintaining your practice. From identifying winning business ideas to raising necessary capital, Dr. Shufeldt offers a comprehensive insider’s view into strategies that have helped him develop and nurture a number of successful businesses (including two valued at more than $100 million).

Many investors share a short-term outlook, narrowing their focus so much that they miss the long game being strategically implemented by the uber-wealthy and institutions. While you’ve not been doing anything wrong by using just stocks and bonds, what if you could now obtain wiser investment strategies? Don’t put all your eggs in one basket when building your portfolio.

Beyond the Superhero: Executive Leadership for the Rest of Us is part memoir, part handbook. Writing with extraordinary clarity, Randall debunks myths and explores the strategies that he uses every day to strengthen his team, care for his clients, and overcome chaos. This is a book for anyone in leadership and anyone who plans to be. It offers practical tactics for exercising humility, building confidence, clarifying purpose, and creating a human-centered company culture. 

At least 75 percent of all mergers and acquisitions fail. It doesn’t have to be that way. Don Scales has been in the professional services business for more than three decades. During that time, he has been involved in more than 40 M&A deals, on both the buyer and seller side. He has learned firsthand what works and what doesn’t and has long thought about writing a book to share his knowledge with others.

Never heard of a professional employment organization? Well, you’re not alone. Yet PEOs have been providing the single most valuable set of services to small business owners for decades, allowing them to do what they do bestserving their clients and selling their products or services. After all, the administrative burdens that are thrust upon today’s small business owner are immense; since 1980 there has been an increase of over 400 percent in employment related laws and regulations.

Breaking Bots paints a thrilling portrait of the past, present, and future of the AI revolution through Jason’s unlikely journey to AI stardom, the extraordinary rise of Clinc from a scrappy start-up to a juggernaut toppler, and the paradigm-shifting technical and cultural DNA that makes Jason’s work and Clinc’s technology the future of AI. The AI revolution is at hand, and you are part of the journey! 

Keeping Score with GRITT: Straight Talk Strategies for Success is for the CEO, the small-business owner, the manager, or the employee who feels stuck. Shawn’s leadership lessons are geared toward those who know they want to be more efficient, have more fun, make more money, and have less stress - those that want to be more successful, yet can never seem to get ahead. Using Shawn’s GRITT system, listeners can transform those frustrations and challenges into positive growth and results.  

While our civilization continues to advance, our capacity to live civilly - to appreciate our common humanity with empathy and humility - ironically dwindles daily. Even as we become more technologically connected, many of us feel increasingly disconnected and disengaged from each other. Civility Rules! offers an opportunity to learn about the history, substance, and significance of civility through the lens of George Washington’s “Rules of Civility”.

When we hear the word “wealth”, many of us think about money. But wealth is about so much more than that. All of the aspects of your life that matter most to you - your family, your legacy, your community, the causes you care deeply about - contribute to your wealth and the richness of your life. Together, they compose your family value. If you’re only managing your family’s money, however, your family value is at risk. 

Growing up in poverty-stricken rural South Carolina, Tim Mercer wasn’t exactly set up for entrepreneurial success. Despite the odds stacked against him, he would go on to found the technology consulting business Intelibox, growing the company to a multimillion-dollar business. But Bootstrapped Millionaire is not only the true rags-to-riches story of one man’s life; it’s also an inspirational guide to budding entrepreneurs hoping to reach similar heights.

The US healthcare system excels in research, innovation, and clinical care, but is failing to keep up with the operational challenges of the digital age. Today’s healthcare organizations face immense financial challenges, and their most valuable resources - people, rooms, and equipment - are being used inefficiently. The result? Long wait times for patients, overstressed staff, underused assets, and poor ROI for organizations. 

Fusion Capitalism is a conservative vision and platform for addressing one of mankind’s biggest threats. The science of climate change is now incontrovertible, so it’s time to turn threat into opportunity, ingenuity into enterprise, and leadership into American destiny. Inside, Steve Melink tells his story about the values and traditions learned in a large family.

For generations, homeownership has been an avenue to a better life. But discriminatory policies left many people out, and today’s trend of rising home prices continues to put housing beyond the reach of significant sectors of the workforce. This is particularly true in America’s urban centers, where a shortage of affordable housing is stifling social and economic mobility.

#Resolve to Evolve is the book for anyone looking to start or grow a business in today’s changing markets. Whether your business is focused on products or services, the key to success is reaching the right consumers, and Megan Driscoll has written the book on how to do that. Using personal anecdotes and third-party research, Megan takes us with her as she learns the ins and outs of public relations and how she overcame the hurdles she faced in starting her own niche agency EvolveMKD. 

The claims process has become so automated that legitimate claims are denied without ever being seen by human eyes. Exceptions and exclusions are buried within small print that can bury your claim. Many claims departments operate under a culture of paranoia in which legitimate claims are denied, sometimes accidentally, sometimes not. Commercial and individual policyholders pay premiums with the understanding that insurers will pay claims fairly, fully, and promptly. It’s time for the insurance industry to Pay Up!.

Leadership is never easy. Almost all leaders deal with both triumph and tragedy, oftentimes in equal measure. The fact of the matter is that leadership insists on constant rejection of the status quo. True leaders demand continuous reflection and improvement of those around them, and even more importantly, of themselves. True leaders are Changemakers.