Business Creation

This audiobook comes from the dynamic team of award-winning educator Carl Spetzler and his colleagues, Hannah Winter and Jennifer Meyer. This trio has helped shape the decision quality profession over the years - in the field and in the classroom. They've also worked with leaders around the world, across industries, to elevate the quality of their decisions. That same expertise is now available to you.

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer's eve in 2011, the whiz-kid CEO of a Swedish start-up celebrated his company's US launch. In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shock waves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its "free-mium" platform.

Decoding Business Minds is a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful.

Balancing the short term and the long term is a perennial struggle, but new developments put boards squarely at the center of this dilemma and in need of guidance. Much of the $14 trillion of assets that firms like Vanguard, BlackRock, and State Street manage is now held in index funds, creating a huge class of permanent institutional investors. These so-called passive investors (unlike activist investors, passive investors don't have power to exit the fund) own almost 60 percent of the Fortune 500 - and they have found their voice.

Ce livre audacieux fournit un plan clair et éprouvé pour guider les entrepreneurs – même débutants – jusqu'à leur premier million de dollars. Le programme d'un an est structuré en trois parties :

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

The Category Creation Formula has descriptive copy which is not yet available from the Publisher.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

Dans ce livre audio transformateur et inédit, Bill Gates nous plonge au cœur des principes clés de création de la richesse. Chacun d'eux est indispensable à votre objectif de devenir financièrement indépendant. L'absence de l'un de ces principes peut, par lui-même, saper, voire détruire vos chances pour la santé, le bonheur et une grande prospérité. Les bonnes nouvelles sont que vous pouvez apprendre chacun de ces principes par la pratique et la répétition, encore et encore, jusqu'à ce qu'ils deviennent aussi naturels comme respirer.

Soulshaping is the inspiring memoir of an archetypal "male warrior" - a trial lawyer - who struggled to find his heart and a more authentic, soulful path. Rivetingly personal and profoundly universal, this book is for anyone who has heard a whisper of something truer calling out to them amid the distractions of modern life.

The Jump Start 90-Day Course Creation Program will walk you through a step-by-step process on how to create, launch, and sell your course as quickly as possible. Discover how to earn passive income with online courses, even if you’re struggling with understanding how to create an online course.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Are you ready to join the AI revolution and unlock the secrets to financial freedom? Artificial intelligence is transforming the world as we know it, and it's creating unprecedented opportunities for income generation, automation, and business growth.

You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business. Fear not, "The Affiliate Marketing Bible" is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This audio-book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Attorney and CPA Mark J. Kohler targets the leading tax and business issues among small business owners, across all stages of business, and delivers a practical guide to the fundamental tax and legal conflicts faced by new and established entrepreneurs. Coached by Kohler, business owners are armed to seek out the right professionals relevant to their concerns, confidently ask the right questions, and ultimately, save time, money, and in many cases, potential heartache.

Understand the deep-rooted problems of a conflicted industry.

Remarkable! is an entertaining and enlightening business parable that has the power to turn any team around. Through the humorous and eye-opening story of Dusty, leaders will discover how to build a culture that inspires team members to bring the best of who they are to the table every day. Addressing the three dimensions of culture - values, beliefs, and behaviors - Remarkable! introduces listeners to the Four Maxims of Value Creation: creativity, positivity, sustainability, and responsibility.

In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apples first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning. Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976.